1. McDonald's
McDonald's is a large Western-style fast food brand. The brand has been established for a long time and has a high status in the catering industry. It has won many famous awards and is a global brand. sexual brand. McDonald's brings customers a variety of Western-style set meals, including delicious burgers, French fries, various fried chicken, drinks, various ice creams, fruit salads and other foods. The McDonald's chain store has developed greatly. It has launched investment and franchise operations around the world. It has opened stores in many cities and has become a brand recognized by consumers.
2. Haidilao
Haidilao takes Sichuan-style hotpot as its operating characteristic. It is a time-honored brand that has been in the market for many years and is also a brand company with rich operations. Haidilao is famous for its hot pot cuisine and friendly service, making its brand an influential brand in the industry.
The formula used by Haidilao is independently developed by the company's R&D team. The taste is unique and cannot be imitated by many hot pot restaurants. It has its own characteristics. Haidilao hot pot has a variety of special pot bases, and consumers can choose according to their own preferences. The hot pot dishes Haidilao brings to customers are also diverse and non-trivial, as well as a variety of staple foods, trying their best to maximize the variety of hot pot dishes. Meet customer needs.
3. Zhen Kung Fu
Zhen Kung Fu Catering Management Co., Ltd. is the only local brand among the top five in China's fast food industry. It adheres to the brand positioning of "steaming is better for nutrition". It specializes in Chinese fast food featuring steamed products. It was founded in 1990 by Mr. Pan Yuhai, the founder of the company, in Chang'an, Dongguan. It has gone through the start-up period, standardized operation period, brand operation period, and capital operation period, and has achieved a leap from an individual enterprise to a modern enterprise group. As of March 2014, the number of Zhen Kung Fu stores reached 570, covering 40 cities across the country.