Open Taocai, then select the product to place an order.

Taocaicai is the unified external brand of Alibaba community e-commerce. Relying on millions of small stores, Taocai Cai builds a community "smart community living circle that is convenient and beneficial to the people within a quarter of an hour"; it also cooperates with Cainiao Station, Ele.me and other businesses to provide small stores with flexible customization of "one store with multiple functions".

On September 14, 2021, Alibaba Community E-commerce officially announced that it had integrated “Hema Market” and “Taobao Shopping” and upgraded them to a new brand “Taocai”.

Products and services

Rich: Based on Alibaba’s ecological resources, Taocai’s product pool brings together more than 1 million high-quality products from across the country and around the world, including fruits from digital agriculture, Hema seafood, RT-Mart’s department stores, and Tmall International’s new and exotic foreign goods.

Freshness: Taocai Cai is able to supply hot fresh beef. From a live cow to a table of dishes, it can be completed within 36 hours. Behind this, Taocai's three-temperature warehouse cold chain coverage has reached 100%, and the delivery rate at 12 noon has exceeded 99%, both of which are industry leaders.

Quality: In order to ensure that consumers can eat safely and securely, Taocaicai has formulated 16 quality control processes for 1,671 fresh products, filling the gap in quality standards in the community e-commerce industry.

Affordable: A sample survey shows that an average family’s monthly grocery spending is between 1,200-1,500 yuan, while Taocaicai users only need about 700 yuan.