Vertical content means continuing to produce content in the same field.

As follows: Vertical means that your content is consistent with the field you choose, and an account should always output the same content. If you make funny jokes today, cook food tomorrow, and do fitness the day after tomorrow,

Then there is no doubt that you are a video creator without vertical content.

Vertical content is as follows: 1. The first is the name, your name can also represent your content/IP; use your own name/nickname as the ID, and produce content vertically (that is, the videos published are at least of the same type or the same

This mode) If you use your own name as a nickname, you usually want to establish a strong IP image.

For example, Daigula K, Seventh Uncle Nao Ye, Black Face V, Yamamura Xiaojie, Keiko, Modern Brothers, Rabbit Ya, Yizen Little Monk, etc. These names directly represent that person, that image, that content, and IP.

2. There are also those who do not use or do not use names directly as nicknames, but it is best if the nickname is related to the content and allows everyone to understand the content you do.

The best effect is to know what you do just by looking at your name!

For example, the awkward acting team, PS dry goods, Seventh Ring Room Sister, Weird Interviewer, Bigger Research Institute (all kinds of knowledge sharing), Beijing Secret Agent (searching for delicious places), Global Village Explanator, Nice Passerby, Brain Expansion Operation, Guangdong Knowledge

12. Please, school girls, night chats in the cafeteria, tips on taking pictures with mobile phones, etc.

3. Then there is your content, which must be vertically outputting similar but very different content in the field you choose~ Let me give you an example (mainly divided into two categories): Knowledge: through interest matching

Understand relevant content; history, trivia, life tips, entertainment gossip, horoscopes, languages, etc.; Practicality: users can record and even learn, in life, work, and emotions.

There is also practical information. Now our short video has slowly expanded from a single point to a comprehensive operation of IP. What we need is not just a short video, but a structured content output, which requires the support of multiple content forms.

For example: recommendation of good products (how can a little girl who is new to makeup choose cosmetics that suits her? What should I use for dry skin? What should I use for oily skin? Reviews, etc.), software tutorials (PS, PR, WPS, etc.), how to wear styles, makeup, etc.

To make your girlfriend happy?

wait.