In July, Thailand was in the heat. After the light rain, there was a cool breeze in the street. Compared with the traffic in front of the door, the GMM· Grammy Building in Sukunyi, the center of Bangkok, looks a little lazy. Grammy Chairman Huang Minhui stepped down from his residence on the 43rd floor, a little earlier than his usual working hours. Today, he will listen to the new album which will be released in September with his new band "Clash". For Taiwan Province Province, "Huang Minhui" may be a strange name, but his Thai pronunciation is "Paiboon", and he has long been a well-known entrepreneur in Thailand's entertainment industry. In addition to building the largest entertainment media group in Thailand, the market share of his local pop music brand "GMM· Grammy" has always remained above 80%, which is the only blank in the Asian market map of the top five record companies in the world. Although his personal worth exceeds 20 billion baht (about 4 billion RMB), he always reminds himself that he is an overseas Chinese and is always full of enthusiasm for the Chinese world. Li Mei, his wife who has been married for more than 20 years, is also from Taiwan Province Province. Just like the scenes of famous stage plays and movies (The King and I), Huang Minhui, with the elegance of English gentlemen and the calmness of French artists, often habitually overlooks the urban landscape of Bangkok from his 42nd floor office in his spare time. The sun shines through the big French windows and is scattered in every corner like gold powder. Looking out of the window, he smiled and said, "Don't you think Bangkok is beautiful? 」

In the past 20 years, Grammy has developed into a super group with an annual turnover of over 7 billion baht (about NT$ 5.3 billion, more than the sum of local record companies in Taiwan Province Province). The main turning point of the strategy is that Huang Minhui created a local model of "brokerage, marketing, channels and media", instead of taking the "studio" model of American music companies as a model. According to Huang Minhui, the American pop music industry adopts the way of vertical division of labor in studios. The films of record companies are like "outsourcing". The advantage is that they can pool the different talents of various professional musicians. In addition, the market is large, even unpopular music will have a niche market. However, after careful consideration, Huang Minhui found that Thailand did not have any conditions for the success of American companies. Thailand, like Taiwan Province Province, has few full-time musicians, even no music writers with real training background, and the market is very small. Therefore, in order to gather energy and exert the maximum comprehensive effect, Huang Minhui laughed at herself: "I would rather be stupid, spend more money and tie everyone in the company. Therefore, as soon as Grammy started his business, there was no fake hand in the whole production process. Because he completely mastered all aspects of the production process, he relatively reduced the production cost. After the music content is digitized, this "internal packaging" operation mode also avoids the risk of "overflow" of creative assets. With accurate marketing and professional turnkey operation process, Grammy performed exceptionally in the first time. In order to start the first shot of starting a business, the first record of that year also specially selected a female singer who was a doctor. Huang Minhui said with a smile: "The doctor's image is very good. She has established a good brand image for Grammy. In its second year, Grammy's performance was comparable to that of EMI at that time. Since the third year, other peers have fallen behind the Grammy. More than 20 employees are crowded into a small office, and now the number of employees has exceeded 3000. The Grammy Tower in downtown has become another landmark in Bangkok. In this 43-story luxury office building, there are five radio stations, five magazines, a film company and a professional school besides a professional recording studio, a rehearsal room, a group training room and a working room. In the rehearsal room on the 22nd floor, more than 200 new people audition every month. These are still candidates who received the audition notice through preliminary screening. If we add other newcomers who volunteer to send audition tapes and participate, more than10,000 singers will want to squeeze into the Grammy every year.