You don't have to be a Wechat business, but you should have Wechat business literacy

Editing, deleting and reprinting 217-6-321:1:35

If a company's products are the primary productivity, the number of accurate fans determines the sales of your products. In this era when WeChat is rampant, you don't have to be Wechat business, but you should also have Wechat business literacy, because Wechat business is everywhere. You can drive without hitting other people's cars, but you can't guarantee that others won't hit you.

why should you have the literacy of Wechat business? It's because Wechat business has formed some basic laws through the development of these years. If we can't grasp the basic laws of Wechat business clearly, it's really out of date. Only by mastering the basic laws can you chase the extended novel play of Wechat business. Without this accomplishment, you can't learn the novel play, and you can't catch the pit of novel play. Maybe you will fall into the pit that day.

In addition, all changes in sales methods are based on changes in communication methods. Now it is the era of WeChat drainage, and you need to know the basic knowledge of WeChat drainage.

For drainage, there are technical school and thinking school. Some people learn various skills, but the author is a thinking school. Without the introduction of thinking, technology will look pale. Thinking comes first, and methods follow.

There are several reasons:

First, the industries in which people live are very different, and there has never been a method or skill to take all industries and people.

honey of a is arsenic of b. What is applicable to the middle class in Beijing may not be applicable to the middle class in Suzhou.

the platform changes more dramatically.

Today, I will tell you a skill of Baidu Post Bar, but this skill may not be applicable tomorrow.

I told you the contact information in today's headline today, and your account may be downgraded tomorrow.

all these things, to name a few.

secondly, it is better to teach people to fish than to teach them to fish.

since the content is not universally applicable, and the rules of various platforms have changed dramatically, the only thing that hasn't changed is the way of thinking.

For example, the only criterion of drainage is: whether online or offline, go to crowded places and provide valuable products or services.

whether it is ancient or modern, whether there is internet or not, this truth has never changed.

For example, the only criterion of drainage is: whether online or offline, go to crowded places and provide valuable products or services.

whether it is ancient or modern, whether there is internet or not, this truth has never changed.

Let's talk about three small thoughts here, so that we can leave an impression.

First, drainage is to provide value in crowded places, whether online or offline.

look at the above example of * * * enjoying a bicycle.

*** Cycling is getting more and more popular. How many people use * * * to enjoy cycling every day?

the place where attention is concentrated and the crowd is concentrated is a good place for drainage.

Second, which one is suitable for pictures, words, sounds and videos?

The famous marketing expert Mr. Ma Song made such an attempt on his WeChat official account, "I made a picture, wrote a question and put a QR code". Since May 31st, the number of fans has increased by 4-5 every day. In the past, it was generally increased by 15-2 every day. I guess it's because someone shared this picture to a circle of friends or WeChat group.

To put it in a popular way, do you open a picture faster or an article by WeChat official account faster?

what about the time spent reading? It's also the pictures that come quickly.

It is necessary to convey the most accurate information in the shortest time.

But I need to digress. Pictures are not suitable for rich content bearing, nor for long tail effect drainage based on keyword search. Interested friends can learn the basic knowledge of Wechat business literacy.

Third, don't waste hot spot drainage

Make a joke by using the hot spot of the college entrance examination, and put a QR code on the picture. Is it simple?

with a little guidance, "pay attention to WeChat official account xxx, and the famous teachers will provide voluntary consultation", or "pay attention to WeChat official account xxx, and read the orientation guide for freshmen", all of which can guide WeChat official account. Look at the paragraph above, I must have turned in the circle of friends countless times and lost countless opportunities for drainage.

Go to crowded places, select hot spots and find the most suitable mode of communication. Although the skills will be updated all the time, this drainage thinking will never change.