Publicity of a restaurant is an important marketing tool for restaurants. Good publicity activities can bring more new customers to restaurants. So if a restaurant wants to increase publicity, what does the owner need to do?

For those who are interested in this aspect, you can learn more about it through the following article. If you find it useful, you can save it or forward it.

1. The dishes are unique.

In restaurants, waiters often hear questions like, "What are your specialties?"

Signature dishes are very important to a restaurant.

So how do you create a restaurant’s signature dish?

Local specialty dishes, the soil and water support the people, and the catering culture of each place is also different.

Chongqing's hot pot, Hunan's crayfish, Wuhan's hot dry noodles, Beijing's roast duck, Chengdu's dandan noodles... These dishes all have local characteristics and are full of regional flavor. Using these as selling points can also attract a large number of customers.

The chef's specialty dishes, many restaurants have "Chef's Recommendations" or "Chef's Selection" on their menus to recommend dishes.

This type of dish tends to be more popular.

2. The decoration is distinctive. When people eat, what they often eat is not food, but an atmosphere.

Decoration is also what attracts customers.

First of all, you must determine the style, whether it is nostalgic, pastoral, or modern.

The decoration style should echo the dishes. If it doesn't match, the restaurant will look nondescript.

Nowadays, many theme restaurants are widely praised because of their unique decoration.

For example, the Shanghai Old Station Restaurant has created two themes of old Shanghai nostalgia and celebrity trains through the modification of old-fashioned home furnishings and trains.

The unique decoration style can attract customers to post on their own WeChat Moments and attract more customers.

3. Activities such as discounts, discounts, and group purchases are commonly used marketing programs. Although they cannot promote the restaurant in the long term, they can also bring temporary customer traffic to the restaurant.

Festivals such as the Mid-Autumn Festival and Valentine's Day are the days when most customers go out to eat. Good events can bring you unexpected customer traffic.

4. Make the service the best. If a restaurant wants to increase its publicity, it must make the service the best. Making the service the best is a particularly important factor for a restaurant to operate in the long term. Restaurants

Only by providing the best service and increasing publicity can new customers realize the catering company's intentions.

If marketing is done well, it can indeed greatly increase the profits of the store. This is why many store owners like to do marketing.

But store owners must also understand that marketing costs money, and it is very expensive. If marketing cannot achieve the desired results, it will be meaningless.

Therefore, the marketing method is very important: spread pancakes, deliver takeaways in luxury cars, and post on Weibo - annual income of 4 million. In Building 10, Jianwai SOHO West District, Beijing, there is a restaurant selling pancakes, tofu pudding and other traditional snacks.

Huang Taiji, the owner, targets white-collar workers in the nearby business district. Outside this 20-square-meter shop, people often queue up to buy pancakes, just like buying train tickets during the Spring Festival. Pancakes and fruits can be sold from morning to night

In the early morning, it can achieve a turnover of 5 million yuan a year and is valued at 40 million yuan by venture capital!

Many customers who come here know about this pancake shop from friends, Weibo, and the media, so they come here often with curiosity to try what it tastes like.

Let’s analyze the secret behind Weibo’s success from the perspective of Weibo marketing.

1. Actively interact and dig out interesting things. Founder He Chang pays special attention to social network marketing, especially Weibo. After five years of accumulation, the number of Weibo fans of @黄太吉traditional food has exceeded 140,000. The official WeChat account will frequently communicate with

Consumers interact with each other. These comments are all written by Hechang himself, and interesting content is posted as blog posts to build relationships with consumers.

2. Use hot events to spread the brand and lead to topics such as driving a luxury car to deliver food, beautiful boss ladies, etc. With this topic that is easy to attract onlookers and discuss, it can form spontaneous communication and allow the brand to spread on the Internet.

3. Interact frequently with consumers during festivals. On Children’s Day, store clerks dress up as Spider-Man and Superman to deliver food.

Pig trotters advertisements with the slogan "You will not be happy if you don't chew on Dragon Boat Festival" have become "material" for Weibo players to share novelties, making eating pancakes and fruits and chewing pig trotters a fashion.