tmall live broadcast does not require 4 consecutive hours.

the minimum live broadcast time of tmall live broadcast is 2 hours, and the live broadcast can be ended after 2 hours.

Tmall Live is a live broadcast platform launched by Ali, which is positioned as "consumer live broadcast". Users can "buy while watching" and cover such areas as mother and baby, beauty, fashion, food, sports and fitness. Tmall live broadcast requirements: (1) No harmful information, including but not limited to sensitive information, spam advertisements and obscene pornographic information; (2) Not to publish false information, including but not limited to fabricating details, inconsistent pictures and texts, exaggerating facts, exaggerating propaganda, making false winning information, sending meaningless and repeated content, forging official activities, and publishing information using absolute terms; (3) Do not publish promotional information outside the Tmall platform, including but not limited to publishing information and links of Taobao, Juhua, Yitao, WeChat and QQ.