Recently, a new property market policy in the capital city of Northeast China has added a fire to the increasingly hot "group buying a house" recently.

can you buy a house together? How many people can "group"? How much money can you save?

data map: Changchun street. Photo by Gao Longan

Many posts were issued to encourage house purchase and group purchase

On July 8, Changchun, Jilin Province issued the Notice on Several Measures to Further Promote the Stable Development of the Real Estate Market, supporting the centralized bulk purchase of commercial housing.

Changchun proposed to support government agencies, state-owned enterprises and institutions, universities, research institutes and social groups to contact real estate development enterprises and organize centralized bulk purchase of commercial housing. Group purchases need to obtain the pre-sale permit of commercial housing, and real estate development enterprises shall not sell below the cost price.

"buying a house by group purchase", a way of regulating the property market, appears in the notices of provincial capitals, which still attracts people's attention. Prior to this, Taiyuan, Shanxi Province, which is also the capital city, has introduced preferential policies for talent-oriented group buying housing, and Yuhong District, Shenyang, Liaoning Province has launched the first real estate group buying meeting for community workers.

The group buying house, which has been gradually popularized since June, has also gone through the evolution process from orientation to universality, from individual areas to a large scale, from spontaneous organization to official encouragement.

Huanggang, Hubei Province, which launched the New Deal on the same day as Changchun, issued relevant policies, giving clear guiding opinions on the most concerned price issue of buying a house by group purchase: encouraging government agencies, institutions and large enterprises to organize group purchase activities, and giving preferential treatment of not less than 3% of the total individual house price to groups of more than 2 people.

on July 7th, Bazhong, Sichuan province, proposed to encourage real estate development enterprises to adopt the group purchase mode to sell commercial housing, and trade unions at all levels can actively organize employees to buy commercial housing, and the preferential prices reached with development enterprises are not included in the proportional range of record price decline. This provision gives the possibility that the price of buying a house by group purchase will break through the "limit order".

On July 4th, Yunnan Pu 'er issued a document to encourage various forms of promotion activities according to law. Encourage real estate enterprises to carry out promotional activities such as housing group purchase concessions and bringing the old with the new within the framework of laws and policies.

On June 29th, Tonglu, Zhejiang Province encouraged real estate enterprises to carry out preferential activities of buying houses, and gave the idea that "the more houses you buy at one time, the greater the discount". Specifically: on the basis of the discount on the filing price, 3% discount will be given to the one-time purchase of 1 or more commercial houses (5 or more of pure overlapping or townhouse projects); 5% discount for one-time purchase of 2 sets or more; If the talents recognized by cities and counties purchase commercial housing for the first time, they can get a discount of 3% if they buy a single set. If the price is lower than 85% of the record price after the following floating discount, the enterprise will make concessions in kind and other ways for the part below 85%.

The earliest city that introduced similar policies in this round can be traced back to May 24th. A letter on organizing group house purchasing activities issued by Guangzhou Zengcheng Housing and Construction Bureau was circulated in the market, which is considered to be the first group buying policy publicly organized by the government in China. But then the policy was suspected to have been cancelled.

data map: there are many tall buildings in the city. Wang Dongming, a reporter from China News Service, took a photo of

"Group buying" as the name and "concessions" as the truth

"The purpose of starting group buying activities for commercial housing in various places is to promote the activity and sales volume of the whole market and speed up the recovery of market confidence. The way of group buying is mainly to make some discounts and promotions on the real estate price during the group buying period, so as to stimulate the buyers to enter the market. " Zhang Bo, dean of 58 Anjuke Real Estate Research Institute Branch, said.

"It's new for the government to encourage group buying, but for our sales office, this promotion method of group buying has always existed, especially since this spring." Kobayashi, a property consultant in Jinan, Shandong, told reporters that at present, his sales office can enjoy a discount of 2-5 yuan per square meter through buying a house by group purchase.

"Group buying is actually a tacit means of price reduction in the industry. For example, some buyers will negotiate the price in the name of group purchase. Before seeing the house, some friends and colleagues will go to the sales department together, that is, organizing a group purchase will enable the property consultant to find a sales manager to talk with. Of course, it is best if you can really buy it together. " Xiaolin said.

In Kobayashi's view, group buying is a way that both buyers and sellers can accept and make profits: "The price given by the property consultant for the first time is acceptable, and two or three points of discount on this basis are acceptable. A house with a price of four or five million yuan can be discounted by more than 1, yuan."

A property consultant in Wuhan, Hubei Province also told reporters that as long as you go to the sales department to see the house, you can get a discount by saying a group purchase, and the total price can be reduced by tens of thousands of dollars.

"No matter how many people want to buy, even if there is only one set, you can enjoy the group purchase discount by setting a time in advance to see the house." The property consultant said.

"The role of group buying will be obviously differentiated in different places: if the supply exceeds demand in cities is serious and the confidence of the whole market is still at a relatively low level, then the boosting effect of group buying will be relatively limited; For some cities that have bottomed out and started to pick up, the role played by group buying will be more obvious. " Zhang Bo mentioned.

data map: residential building. Photo by Guo Qiyu

Is it risky to buy a house by group purchase?

In fact, the policy of buying a house by group purchase, which seems to have just caught fire, is once again "red" this time, and it has even been restricted repeatedly when the market is overheated. For example, in 218, Xi 'an, Changsha and Hangzhou successively introduced policies to suspend the purchase of houses by enterprises (enterprises and institutions), thus curbing the "virtual fire" in the property market.

Li Qi (a pseudonym), a real estate agent in Changsha, Hunan, told reporters that he had heard about related disputes around 218. "At that time, some owners paid a group purchase fee and signed a group purchase agreement in the sales department. It was almost a year before they found that the filing price of the house was much lower than the actual payment price, but the money was paid in a lump sum at the pos machine, and the house purchase contract was not signed. Finally, the money was not returned."

"Some time ago, I had an apartment with a group purchase price of 3,5 yuan. I can buy a 35㎡ apartment with a good location with a total price of over 1, yuan, and the price is relatively cost-effective. However, it is required to pay a group purchase fee of 3, yuan, which is still an auction house. Many people feel that the risk is quite high and they have not yet sold it. " Li Qi said.

because of the potential risks of buying a house by group purchase, some cities explicitly mention the prohibition of buying a house by group purchase in their policies. On July 11th, Sanmenxia, Henan Province issued a document mentioning that the pre-sale price filing system for new commercial housing should be strictly implemented to guide real estate development enterprises to reasonably determine the average selling price and stabilize the price of commercial housing. Organs, institutions and state-owned enterprises are not allowed to organize new housing group purchase and targeted housing development.

in March, Zhengzhou, Henan province also proposed that government agencies, institutions and state-owned enterprises should not organize new housing group purchase and targeted housing development in Zhengzhou city.

"However, due to some differences in the scale of group purchase and preferential strength, it is difficult to gather large-scale buyers, and it is difficult to know personal preference, which may be one of the challenges of this move. Therefore, the implementation of this measure needs to clarify the different preferential explanations for different group purchase scales, and at the same time strictly control the review of the qualifications for buying houses. " Guan Rongxue, an analyst at Zhuge Housing Data Research Center, believes.

"From the actual process, it is necessary to ensure that all kinds of houses purchased by group comply with the marketing rules, and do not use some illegal and non-compliant projects for group purchase, otherwise it will easily damage the credibility and there will be some handover problems in the future." Yan Yuejin, research director of the think tank center of the research institute, said.