Li Ziqi's cost structure includes video structure, audio-visual effect, copywriting and commercial realization.

Li Ziqi's business IP is believed to be familiar to everyone. From the common Liziqi snail powder and beef sauce to mayonnaise and lotus root starch, Liziqi brands are all involved. But all this is inseparable from the company signed by Li Ziqi. In other words, the success of Liziqi brand incubation is mainly the result of the company's team trading.

Li Ziqi's videos are very logical and complete, which makes it inconvenient to carry out advertising. Therefore, Li Ziqi's commercial realization only has one dimension of brand IP. However, although there is only one dimension, it does not affect the effect of commercial realization at all.

In Li Ziqi's window, the related goods are not from Tik Tok stores, but directly related to its official Taobao store. After the user makes a purchase, he jumps to Taobao for consumption.