Essential web technology knowledge for Taobao artists. With the rise of Taobao online stores, a new type of job has emerged in the design industry, namely Taobao artists. However, it is not a new skill. It is actually the cross-application of graphic design and web design skills.

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In addition to general graphic design skills, understanding and mastering web technology is also an essential skill for Taobao artists.

Specific contents include: 1. The principle of separating web page images and code, replacing image addresses and adding links to images.

2. Are you familiar with table positioning and layout? Table nesting is the core content of table positioning on web pages. There is a big difference between web table layout and WORD table layout. Generally, cells are not forcibly split, but layout adjustments are realized through table nesting.

3. The typesetting of text and pictures should be of flowing type, modular type or winding type. It needs to be combined with the characteristics of the product description and adapted to actual conditions. The production of product descriptions must be based on practicality and avoid superfluous information.

4. Understand the characteristics of various layout forms and styles such as picture slicing, picture background, inserted pictures, picture hot spots, etc.

5. Understand the CSS box model and use inline CSS format to beautify table layout; or use HTML CSS to replace table positioning and layout.

6. How to use special effect codes? Scrolling code, customer service code, collection code, Taobao widget.

Related content: Skill requirements The following detailed skill requirements come from the training course schedule of Hangzhou Xiaoshan Qicheng Art: Part One Software Basics and Code Writing (Important) A: Special training on how to use photoshop from entry level to expert level (about 30 days) B: Dreamweaver

, Flash use from entry level to expert level special training (about 15 days) C: xhtml+cssweb standard code intensive special training (about 10 days) The second part is the application of color design theory in online store art design (about 10 days) (

Through the study of this course, students can establish a complete set of color application systems, so that the color of design works can better highlight the theme of the work) Lesson 1 The basic principles of color science The three major attributes of light and color The mixing of colors

Representation method Lesson 2: The physiological and psychological properties of color, as well as the application of color in online store art color matching and design, the expression of color, the symbolism of color, the relationship between colors, and color preferences.

Lesson 3: Explanation and training of color contrast and color matching in online store art design; Lesson 4: Explanation and training of lightness contrast color matching in online store art design; Lesson 5: Explanation and training of purity contrast color matching in online store art design; Lesson 6: Area contrast color matching

Lesson 7: Explanation and training of shape contrast and color matching in online store art design. Lesson 8: Explanation and training of position contrast and color matching in online store art design. Lesson 9: Color harmony rules in online store art design

And method Part 3: Application of graphic design theory in online store art (about 10 days) (Through the study of this course, students can master the basic knowledge of professional graphic design composition. Make the design works more aesthetic value.