There are many reasons why people like cross-border travel. The following are some possible factors:

1. Cultural experience: Cross-border travel can make people contact with different cultures and customs and broaden their horizons. In some countries and regions, tourists can experience the local traditional culture and enjoy completely different experiences, which is very attractive to some people who like to try new things.

2. Price consumption: Prices and consumption levels in some countries are relatively low, and people can enjoy more cost-effective products and services when traveling in these places, so some people prefer to travel to these countries.

3. Gourmet: The food culture in different places is very different. Many people travel across the border to taste local delicacies and unique dishes.

4. Shopping: Cross-border shopping is one reason why many people like cross-border travel, because in some countries and regions, the prices of goods are relatively low, and tourists can buy good products at lower prices.

5. Leisure vacation: Many countries and cities have unique and beautiful scenic spots, which can make people spend a perfect leisure vacation.

In short, people travel across borders for various reasons. For whatever reason, cross-border travel provides people with an opportunity to learn about different countries and cultures, and also allows people to enjoy a holiday different from ordinary life.