Weixuan, Xingshengyouxuan, Pinjiajia, Gomemeidian, and Toujiaigou. As people's living standards improve, their consumption concepts are gradually upgraded, and they are more inclined to use social e-commerce platforms that are innovative and have guaranteed quality.

1. Weixuan: Weixuan is an e-commerce service platform under the joint venture established by JD.com and Meili United Group. It relies on WeChat and specializes in the new social e-commerce ecology of WeChat. It is committed to helping merchants achieve the goal of de-escalation. Centralized operations. Categories settled: food and beverages, education and training, life services, leisure and entertainment, fresh fruits, etc.

2. Xingsheng Youxuan: Xingsheng Youxuan is an e-commerce platform under the national convenience supermarket chain Furong Xingsheng. It adopts the method of "online pre-sale + store pick-up", relying on community convenience supermarkets and passing Pre-sale, to solve the needs of community family consumers for a full range of selected products with fresh fruits as the core.

3. Pinjiajia: Pinjiajia is a one-stop shopping social shopping mall that uses shopping marketing tools and social gameplay to stimulate multi-level sharing and fission among users, achieving merchant traffic and user conversion. The main consumer group is young and middle-aged people. Based on the WeChat social ecosystem model, Pinjiajia regularly carries out promotional activities with high conversion rates.

4. Gome Meidian: Meidian is a social shopping platform for daily consumption with the group shopping model as its core. It operates department stores, fresh food, snacks, beauty cosmetics, maternal and infant products, electrical appliances and other products. Meidian relies on Gome's powerful supply chain system to directly cooperate with brand merchants and have the merchants deliver goods directly.

5. Toujiangou: As a comprehensive e-commerce platform that has come from behind, Toujiangou advocates the business philosophy of "making shopping more valuable". Categories include digital electronics, home life, shoes, bags and apparel, care and beauty, outdoor travel, etc. In particular, the new model of “low-price shopping leads the way” is very popular among consumers.