"COFCO·Shenyang Joy City" adheres to the brand concept of Joy City and focuses on building an international modern boutique shopping mall.

COFCO Group holds and is building a number of large-scale commercial real estate projects, among which the "Joy City Series Projects" are the most influential.

Including Shenyang Joy City, Beijing Xidan Joy City, Beijing Chaobei Joy City, Tianjin Joy City, Chengdu Joy City, etc., a Joy City family is rapidly forming.

COFCO Shenyang Joy City" adheres to the brand concept of Joy City and focuses on building an international modern boutique shopping mall. The project is located at the intersection of Xiaodong Road and Dashizi Street, Dadong District, Shenyang City, east of the traditional commercial pedestrian street Zhong Street

End, the core location of the Dongzhong Street planning project with the theme of Golden Key implemented by Shenyang City, with a commercial construction area of ??340,000 square meters. On July 18, 2013, Zhongjie Joy City held a "Brand Upgrade Conference".

The renovation of Zhongjie Joy City was completed on-site with 14 strategic cooperation brands such as SNIDEL, INNISFREE, Grandma's Second Movement, Banshouji, Wangxiangyuan, Toys "R" Us, Youyoutang and Olin Ice Rink.

It will be comprehensively upgraded from four aspects: architectural environment, hardware facilities, business distribution, and brand introduction. The total investment exceeds 100 million yuan, involving four areas of ABCD, covering an area of ??nearly 50,000 square meters, accounting for nearly 50% of the leasable area.

The concept of organically combining a stylish pedestrian street landscape, a modern subway transportation hub and an internationally leading shopping mall theme is the first of its kind in China, and will also become the biggest feature and highlight of this project.

It is fully equipped. It has the largest and most luxurious Xingmei Cinema in Shenyang and even the Northeast region, which can accommodate 1,400 viewers at the same time; a variety of unique dining and entertainment facilities; the best exquisite cultural bookstore in Shenyang; and the unique large-scale indoor virtual reality store in Shenyang.

Ice rink, as well as the largest Walmart supermarket in Shenyang, etc. Well-known brands such as UNIQLO, MUJI, K-2, DHC, Barbera, Spicy Temptation, Xingmei Cinema, Ajisen Ramen, etc. have all cooperated with "COFCO Shenyang Joy City".

Among them, UNIQLO, MUJI, Barbera, and Xingmei Cinema are all entering the Shenyang market for the first time, which will bring a new life experience to Shenyang citizens and highlight the international characteristics.