Introduction to Ali Mama Ali Mama is a brand-new Internet advertising trading platform under Alibaba. Mainly for the publishing and purchasing platform of website advertisements. Ali Mama is a brand-new trading platform, which introduces the concept of "advertisement is commodity" for the first time, so that advertisements can be presented as commodities in the trading market for the first time, so that both buyers and sellers can clearly see them. Advertising is no longer the patent of some people. Mom Ali makes it easy for buyers (advertisers) and sellers (publishers) to find each other! The main advertising forms of Ali's mother include on-time and long-term advertising, promotion advertising, transaction-based advertising and pay-per-click advertising. The main push is long-term billing advertising. Long-term billing advertisements are different from popular online advertisements (such as Google and Adsense). To put it simply, Google and Adsense are sales advertisements, while Ali Mama is a sales advertising space. In Adsense, advertisers have no direct contact with webmasters who publish announcements, and both parties only deal with Google. Users can regard the advertising market that shields technical details as a whole, and only need to consider the problem from the effect, invest resources and get the effect. The matching of advertisements and the circulation of money are determined by Google's algorithm. By keeping the intermediate process and algorithm secret, Google avoids cheating and simplifies the user's operation process. This is very similar to the search process. Ali Mama is similar to Alibaba B2B system, which is a communication platform between the supply and demand sides of advertising space. The website lists their advertisements, advertisers pick and choose, and when they see the right advertisements, they will buy them. Here, the advertising space is sold as a commodity, and the price is clearly marked. Everyone needs it. If you own a website or blog and have administrative rights, you can register the advertising space sold by Ali's mother. If you are an advertiser, you can also choose the advertising space suitable for you in Ali Mama. At present, many websites have joined Ali Mama to earn income by selling advertising space. As an advertising trading platform, Ali Mama continued Taobao's C2C route. Taobao trades all kinds of goods, and Ali's mother trades advertisements. Therefore, it can be positioned as a C2C advertising platform. Such a platform is still quite marketable in the online advertising industry, and the successful case is like a traffic exchange platform like Pioneer Chain. At the same time, the appearance of such an advertising platform is bound to bring a big impact to the traditional "B2C advertising platform" including Kathy. Taobao partner Lu, Google adsense, Hangzhou Yite, Tongfa and other well-known advertising alliance. At the same time, it is undeniable that advertising trading platforms specifically targeting industry websites, such as business treasure's alliance and alliance, will be affected. [Edit this paragraph] Ali's mother's mission Our mission: Let there be no difficult advertisements in the world! We are committed to helping advertisers easily buy satisfactory advertisements; We promote the realization of internet advertising value, rationally develop advertising resources, and make publishers get tangible benefits; We build a safe and efficient online trading platform; We advocate and devote ourselves to building an open and transparent advertising trading market, which embodies the characteristics of honesty, interaction and fairness; We resolutely resist malicious clicks, false delivery, exaggerated effects and other online advertising fraud. We will establish a mutual evaluation system of integrity, and wholeheartedly build a community of integrity, so that advertisers and publishers can rest assured of trading ... We will continue to work hard and continue to provide quality and efficient services for all advertisers and publishers! [Edit this paragraph] Objectives and purposes Objectives: To provide first-class customer service in the first time. Purpose: To create a warm and cordial service atmosphere with a warm and meticulous service attitude. [Edit this paragraph] Ali Mama Service Ali Mama website was published in 2007. In order to meet the different needs of advertisers and publishers, there are currently a variety of advertising charging methods (time-based charging and click-based charging) and two advertising forms (text link and picture advertising). More advertising forms and charging methods will be introduced for you to choose from soon. [Edit this paragraph] Since the establishment of Ali Mama's business model in 2007, Ali Mama's website has been constantly developing and changing with its bold and innovative business model. Constantly comply with the requirements, reform the website service, fully share the resources of Alibaba website and Taobao website, customer resources and network product resources, timely launch updated advertising space and advertising information for businesses and individuals, and launch a variety of charging modes, including long-term charging advertisements, promotional advertisements, charging advertisements according to transactions and charging advertisements according to clicks. These modes fully consider customer needs and the convenience and operability of charging methods, and are easy to attract more customers. [Edit this paragraph] Ali Mom's technology model is mainly based on Alibaba's website technology model, which is located in the continuous stability and security of system operation. As an information and advertising intermediary service platform, Ali Mama's system operation requirements are strict, and the communication system adopts Internet and communication network. In the construction of the server, it is necessary to ensure the safe transmission of transaction information on the communication network and the absolute security of the database server to prevent the invasion and destruction of network hackers. Its system has strict requirements in intrusion prevention, border server, information integrity using encryption technology, user and session authentication service, etc. Alibaba-based Ali Mama has also made some great achievements in identity authentication and security monitoring. In terms of system application software, online credit management system, identity authentication management system, network monitoring management system and network security management system are adopted to ensure website security, data security and transaction security to the greatest extent [edit this paragraph] Ali Mama Online Service Agreement 1. User: the unit or individual who completes the registration according to the conditions stipulated in the registration procedure of Ali Mama Website (hereinafter referred to as "Ali Mama Website"). 2. Sellers: Ali mom users who have legally operated websites or web pages and can provide information board links as agreed. 3. Buyer: Ali mom users who are interested in setting up a directional network information board in the space provided by the seller. 4. Service provider: a unit or individual who publishes information on Ali Mama's online and provides trading services for buyers and sellers with its technology, products or services. 5. Online targeted advertising: the information board to be put by the buyer, the trading object of the buyer and the seller, is put into the space provided by the seller through the "online advertising self-service management system". [Edit this paragraph] Conclusion Ali's mother has created another model of e-commerce management, and its new model is more attractive to small businesses. It is aimed at the sale and lease of advertising space on personal websites and personal blogs, which is more cost-effective for small enterprises and more effective for their growth and promotion. On the other hand, for individuals, they have worked hard to establish websites and blogs. They can add some advertisements to their websites and blogs through Ali's mother's platform, so that the websites will not be monotonous. More importantly, they can earn some income through their own labor, which will definitely inspire their higher enthusiasm. Small and medium-sized enterprises can be seen everywhere in China, and there are countless personal websites and blogs. Being able to grasp only these two groups will definitely make great progress, and Ali's mother's prospects will definitely be more brilliant. /view/ 15 1358.htm？ fr=ala0