521 event theme planning scheme 1
1. Event form and theme:
The event is conducted in the form of separate meals in the hotel food court, highlighting the romantic and warm Valentine's Day atmosphere.
II. Specific arrangement of activities:
1. Venue layout:
Before May 11th, the hotel food court will be arranged (green plants will be arranged between dining tables and aisles, the hotel POP flag will be posted, and the lighting configuration will be improved);
2. Advertising:
On May 1st and before May 11th, the PR Marketing Department will make 11 posters and put them up in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyanghe Road, hotel gate, lobby and pedestrian street.
3. Other matters of Valentine's Day activities:
A. Dining starts at 17: 31.
b, the public relations marketing department will order 211 roses before the afternoon of May 19th.
4. Marketing method:
On-the-spot marketing method is adopted. Visitors can buy tickets directly at the bar for dinner, and each couple will send a bunch of roses.
Third, the menu:
(68 yuan/every seven people)
seven portions of Luo Songtang or corn cream soup
seven portions of butter meal package
seven portions of mandarin duck steak (steak with black pepper sauce/tomato sauce)
1 portions of fruit platter
1 portions of vegetable salad
red wine/coffee/black tea each.
note: guests can also order other dishes (including Chinese food) and choose by themselves. 521 event theme planning scheme 2
1. Activity subject:
521, online Valentine's Day
2. Activity time:
21xx May 17-May 21 (Thursday to Sunday)
3. Activity content:
Activity 1: My lover-I am in charge
. (except express and special offers. )
All customers born on May 21th will get a free Valentine's Day rose with their ID cards.
All customers who shop all over 77 yuan will be given a sweet valentine card and a rose.
flower ordering and delivery service.
during the activity, the flower counter will accept customers' ordering and sending flowers (limited to urban areas) to convey the deep feelings of fire on your behalf.
during the event, customers who need gift packaging can go to the main service desk on the first floor for free packaging with the shopping receipt.
Activity 2: Love Tanabata, Romantic Gifts-Chocolate
During the activity, a box of exquisite chocolates or a rose will be given to the wearing goods with a total of 177 yuan on the same day (the supermarket does not discount tickets for 77 yuan). (with the shopping receipt, go to 1F reception desk to collect the caries)
Activity 3: 521 is affectionate, and keepsakes are affectionate
1. Jewelry category: full gold 181 yuan/gram, platinum Pt 951: 385 yuan/gram. 75% off for silver ornaments, 51% off for jade counters, 51% off for XX lucky diamond ornaments, 218 yuan/gram for old Fengxiang brand gold and 21% off for diamond ornaments.
2. Famous watches:
During the event, high-end watches will be given a 15% discount, and a Geya series women's watch will be presented (worth 98 yuan).
cartoon watches and headgear are 31% off.
3. Cosmetics: Olay, Maybelline, 11% discount for the whole audience (except special products). Avon sunscreen series is 15% off, whitening series is 21% off, and Yuxi, Dr. Li and Kose are 11% off.
4. Run-up at the beginning of the school year, articles about caring for students ...
Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 21% off for luggage, many discounts for cultural and sports goods and daily necessities ...
5. Happy Valentine's Day on Tanabata, the supermarket has a special rush to buy peanut oil 68 yuan/barrel, half price for bread, and cooked food such as mouth-watering and golden baskets. 521 activity theme planning scheme 3
Activity purpose:
1. Welcome the online Valentine's Day peak season, brand promotion
2. Increase sales to give customers confidence and create conditions for pressing goods in May
3. Do a good job in customer relationship (I transferred to the market in April)
Activity theme: Welcome May Day, Rongsheng refrigerator offers
Activity time: 21XX. 4.24—25 (the actual operation effect is good, and it is extended to 4.27)
Preliminary work:
1. Communicate with the leaders of the mall about the specific operation details, mainly including the support of price, venue, personnel and materials.
On the 2nd and 21th, we made publicity in Qinzhou market: putting up posters and packaging tricycles, and putting up posters in front of shopping malls on the 23rd.
check the inventory and on-site materials on the 3rd and 22nd
4. Refine the unified statement of activities: Kelon Factory "V". 1. Do promotional activities in advance, offer special sales and give exquisite gifts.
On-site operation:
1, an arch, two tents, two product gas molds, a "United Nations Gold Award for Energy Saving" roll-up and two poster boards.
2, 8 prototype outputs: 1 special price machine 163G, 2 measuring machines 118A, 138A, 2 new products 171D, 186SM, 1 computer display 162AY, mobile sales model 219S (United Nations Energy Saving Gold Award), 1 image machine 226AY3
Activity expenses: tricycle packaging (5 vehicles).
activity summary:
1. During the period of * * *, 26 units were sold, accounting for 41.2% of the 63 units sold in that month. The main competitor sold 47 units in the month.
2, for "five. Full publicity was made in the peak season of "May 1", with the sales volume of 79 sets in the seven days of "May 1"
3, and the customers took delivery of 97 sets in the same month, which was the highest in history. However, due to unknown estimates and other factors, the best-selling models (291S, 163G, etc.) began to be out of stock on May 3, which affected the sales volume on May 1. There is no agent in this area, which is radiated by Nanning agents. )
4. Make the refrigerator sales in Qinzhou market have a clearer theme: energy saving, and make it sound 219S. (windfall)
5. Win the trust of customers. X)—21 event theme planning scheme 4
1. Event time
May 21th (Monday X)-21th (Monday X).
second, the theme of the event
predestined xx521 carnival purchase.
III. Contents of the activity
1. Shopping gives romantic feelings
During the activity, if the accumulated shopping amount is over xx yuan (gold and jewelry is over xx yuan) on the day of xx, a chocolate (worth X yuan) or a rose (worth X yuan) will be given
If the accumulated shopping amount is over xx yuan (gold and jewelry is over xx yuan), a cash coupon for Laoshu Coffee will be given. (Gifts are not allowed to be enjoyed repeatedly, and only one invoice is allowed)
2. Confession of true feelings, romantic hand in hand
During the activity, an on-demand hotline was opened in xx internal broadcast, and couples can express their feelings to him or her through confession of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it regularly for you. Xx studio is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, how romantic and emotional it is to broadcast your unspeakable confession and the love songs you sang or requested for your beloved on the internal broadcast.
3. Atmosphere creation
During the activity, all the music in the store will play some love songs and xx's Valentine's Day promotion activities, and from time to time, xx people's wishes for lovers in the world will be sent out to remind people who have entered xx that it is time to choose a souvenir for their loved ones, thus promoting sales during the activity.
iv. event promotion
1. TV, radio, newspaper, publicity
2. SMS promotion
3. event stop sign
5. expense budget
1. gift fee: estimated at X million yuan (flowers/chocolates are estimated at X copies per day, and package is estimated at X copies per day) <
Special issue time:
May 21th, 21xx.
Organizer:
xx newspaper.
Special support:
xx Wedding Etiquette Industry Association.
co-organizer:
xx.
Activity content:
1. Help you with your wedding -5.21 large-scale group wedding
Starting from 1 and 9 May, we will collect group wedding participants for the whole city. A group wedding will be held on May 21th.
participants: low-income citizens and new citizens.
solicitation form: hard and wide telephone registration, contact with the Civil Affairs Bureau and xx.
participation form: free of charge.
sponsorship: wedding companies, wedding photo studios, motorcades, travel agencies, wedding venues and wedding banquets;
person in charge: all departments of the advertising department
2. Special issue -5.21, I love you and help you with your wedding.
The Economic Special Issue Department has specially launched 5.21, I love you, to help you run a wedding special issue, to give relevant suggestions to prospective couples on wedding dresses, weddings, the choice of wedding hotels and other issues, to collect outstanding cases at home and abroad, and to give comments based on the cases of outstanding local businesses; Give some suggestions on choosing home textile products, such as how to match the colors of home textile products with the interior decoration style, and compare the advantages and disadvantages of various materials of home textile products, etc. Work with travel agency * * * to design routes suitable for honeymoon tourism, and design domestic long-distance and short-distance tours, overseas tours, island tours and other routes for different consumption levels. There are also personalized design cases of candy boxes, guarantees and invitations, which make the activity layout more lively and vivid.
page manager: economic special issue.
advertising support: all departments of the advertising department.
Second, word-of-mouth brand recommendation
Word-of-mouth brands in various industries are recommended by xx Wedding Etiquette Industry Association, and each word-of-mouth brand is introduced in about 311 words, so as to improve the brand integrity, let prospective newcomers know the characteristics of the brand, and pay more attention to the brand in the selection process.
responsible for layout: economic special issue.
content provided: wedding association.
Third, business presentation
This event * * * involves wedding dresses, photography, jewelry, hotel catering, home furnishing, home textiles, tourism, home appliances and other industries. As an exhibitor, businesses can display their brands in a variety of ways, such as hard and soft, so that prospective new people can better understand the brand culture, commodity prices, preferential activities and so on.
person in charge: all departments of the advertising department.
IV. Advertising concessions and requirements
1. Title fee for collective wedding: xx million yuan (including title, advertisement for special issue, equivalent advertisement, etc.);
2. Group wedding sponsorship: in exchange for equivalent advertising;
3. Special issue discount: all industries implement preferential prices for activities.
V. Agenda of specific activities
Starting from 1 and 3 May, directors of various industries will formulate their own industry plans according to the contents of this plan and the characteristics of the industry, and send them to their respective customers, and decide on the title sponsors and collective wedding sponsors before 6 May; The sponsor of the group wedding is the most important thing, which must be completed within this week, and the sponsoring wedding company will provide the planning case for this group wedding.
2. Starting from May 9th, one poster will be posted every day to publicize this activity; (issue ***11)
Hard and wide requirements: mass wedding as the main publicity orientation, supplemented by related activities;
3. Before May 3, all industries must complete 2 advertisements related to this activity (based on the banner as the bottom line and the contract as the benchmark).
4. During the special issue from May 9th to May 21th, the economic special issue provided at least 2 news reports and 5 soft reports on this activity.
the specific time and economy special issue will be arranged by itself.
Suggested direction of news reports: the hard road of wedding for low-income and new citizens (interviewing people who signed up for group weddings); Large-scale questionnaire on collective wedding, etc.
on may 6th, according to the collective wedding planning case, each department was assigned the responsible area. Each department shall submit the forms of industry intervention (on-site billboards, on-site booths, etc.) according to their own industry involvement in this activity.
Go to the wedding site on June and May 9, and make relevant arrangements for the wedding.
On July 21th, the Economic Special Issue sent reporters to cover the wedding scene, and published a report on the wedding scene on May 21th.
VI. Several Issues to Pay Attention to
1. The main stunt of this activity is the group wedding, so it is the most important thing to do a good job in the group wedding. Therefore, from May 3 to 9, all relevant departments must take the title sponsor and the wedding sponsor as the main work orientation, and must complete the sponsorship.
2. The purpose of this activity is to enhance the influence of this newspaper, so as to stimulate the advertising investment of the wedding industry in this newspaper. Therefore, in the selection of wedding sponsors, we will sponsor them in the form of replacement, that is, they will provide related items without charging fees, and we will provide them with equivalent advertisements;
3. After this activity, a wedding column should be opened in due course, with wedding hotels and wedding companies as the main customers for subsequent benefit development;
4. Other industries must complete their own tasks and support this activity. Theme planning scheme of 521 event 6
I. Details of the event
Target audience: high-quality and high-income unmarried men and women.
activity positioning: 521, online valentine's day.
activity theme: 521-online valentine's day, romantic hand in hand.
number of applicants: 51 men and 51 women, and ***111 people.
activity time: 521 nights. 18: 31-21: 31
Venue: xx(xx Road, xx District)
Purpose: to render the atmosphere of 521, promote the sales of the company's products during Valentine's Day and enhance brand affinity.
Second, the implementation plan
1. This activity focuses on middle and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant and warm, reflecting elegance, taste and standard. The atmosphere created by the on-site host (it is recommended to use professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, so that they have sufficient opportunities to show themselves and increase their attraction to participate in this event.
2. The personnel require a college degree or above, and the salary is XX-more than 3,111 yuan.
3. Advertising design needs to