How to turn the floor plan into a business planning map? 1. First, divide each area on the floor plan and determine the business area and spatial location; 2. Based on the actual situation of the location, draw up the details of the business structure and provide it with the necessary information.
Supporting facilities; 3. Further improve the business space structure in accordance with the principles of space engineering and business planning concepts to meet the proposed business structure; 4. Define the business space form through standardized processing, and draw a business format that meets the needs of the business
Planning diagram.
How do business format pictures represent business format photos? Business format means the operating status of various industries.
Business formats include many aspects, such as commercial formats, real estate formats, service industry formats, construction industry formats, etc.
How to design a commercial facade?
Trade dress design is a direct expression of brand culture and philosophy.
Here, we must first look at the type of business, and then look at the area and three-dimensional relationship of the facade to be built.
Therefore, from the perspective of the current mainstream style, the facade approach should first determine the style, and then try to use modern and concise line relationships for the main display, and then use fashionable materials, such as metal, acrylic, coated glass, etc., and then
Consider the lighting needs at night, whether it is multi-dimensional or one-way. Of course, at night, you must consider whether the surrounding environment has light pollution control.
Facade design is not only the image symbol of commercial projects, but also a living sign.
A good facade design can leave a deep impression on consumers and make them remember it.
This is conducive to the concentration of shopping mall popularity.
So how should we design the facade of a commercial project? Let the editor of Lingxian Design explain it to you: 1. The facade design of commercial projects must have certain characteristics, so that everyone can be familiar with and remember it.
In architectural design techniques, more comprehensive consideration should be given to the application of modern comprehensive expression methods such as building facades, lighting, performances, advertising, displays, releases, and multimedia.
Achieve diversification of exterior facade styles and diversification of facade combinations to create a unique experiential consumption space.
2. The key is that the facade design must comply with grade positioning, image positioning, and target customer positioning.
From here, it will involve the importance of positioning commercial real estate projects! 3. The building facade should be relatively simple and highly identifiable, which can highlight the high-end properties of the materials.
Complex and colorful building facade styles are no longer the mainstream design style.
Is it necessary to have a high-cost facade to create a project building with a good commercial atmosphere? As an important component that accounts for a considerable proportion of the construction cost, the facade of commercial buildings has always been a content that owners are extremely tangled up in during project investment.
As the first impression of a commercial project, the facade can capture people's instant visual impression, bring direct possibilities for commercial traffic, and often produce twice the result with half the effort.
For example, the commercial podium of Jing’an Kerry Center in Shanghai can be regarded as a textbook on how to practice high-quality exterior wall facades. It includes almost all kinds of high-end facade materials and exquisite construction methods. It can easily stand out even among the luxurious and modern buildings in the magical city.
High-end international business image characteristics.
In today's environment where the exterior facade is almost equivalent to the curtain wall, the so-called "flesh and skin" facade system costs the real money invested and hangs it on the exterior wall.
In today's commercial upgrading trend in which projects compete for late-stage investment and operation capabilities, high construction costs undoubtedly restrict the room for late-stage soft power expansion. This may be one of the important reasons why some beautiful commercial buildings are empty.
Since commercial projects are investments, reasonable cost control is a matter of course.
In the projects served by Bishan, the author often has to face the owner's design requirements of "low facade cost and good commercial effect".
Especially in the commercial projects of old renovation and upgrading and non-long-term rental property development projects facing the existing market, due to the project risk constraints caused by the project cycle time and the overall property scale, the cost will inevitably become the top priority of the owners.
, and for such projects, cost control is even one of the core factors for the success of the project.
As a designer, Bishan actively faces such challenges and explores reasonable and effective solutions based on typical projects and special research, trying to resolve the seemingly inevitable "contradiction" between cost and commercial effect.
Two years ago, the author wrote an article about commercial building facades "What kind of commercial building facades can help real estate development?" The article mainly divided the current successful commercial project building facades into seven methods:
Post a big French style, street scene style, domineering landmark style, exquisite and realistic style, landscape experience style, special-shaped eye-catching style.
It can be seen intuitively that domineering landmarks, exquisite styles, and eye-catching special shapes have higher requirements for material quality, construction accuracy, non-standardized products, etc., which will inevitably lead to higher construction costs.
Although the cost of the landscape experience seems to be relatively controllable, the operating costs caused by subsequent maintenance work cannot be underestimated.
Collage style and street view style are relatively easy to achieve low cost, but it also depends on the design's ingenuity in grasping the method to reduce costs without sacrificing commercial effects.