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"Cat Enjoy Self-management" service officially launched.

The service of "Cat Enjoy Self-management" is officially launched

The service of "Cat Enjoy Self-management" is officially launched. The relevant person in charge of Ali said that Tmall App will not be renamed, and Cat Enjoy is only an exploration project in Tmall App. It is impossible and unnecessary for Tmall to turn to self-management. The "cat enjoys self-management" service was officially launched. The service of "Cat Enjoy Self-management" was officially launched. 1

Recently, it was reported that Tmall app would be revised and upgraded, and a self-operated flagship store would be set up, and it would be renamed as "Cat Enjoy". On February 8th, the person in charge of the digital business section of Ali China responded: Tmall will not change its name, and Cat Enjoyment is just an exploration project in Tmall app. "Thank you for your attention to Tmall. Tmall will continue to grow with merchants in the existing business model and provide quality services to consumers." The person in charge said.

Logistics refers to the discovery that the mobile phone Tmall App has been updated to version 12.1.1, and officially launched the "self-operated cat" service. According to the introduction, the "cat enjoys self-management" service has set up an official professional purchasing team to select the world's genuine and good goods, provide worry-free official customer service after sale, and gradually realize "door-to-door delivery, and arrive home the next day" nationwide (except for the user's initiative to ask for collection at the post office and special delivery address). At the same time, the "Green Plan for Cats" was launched, starting with choosing a tape-free express box, experiencing green shopping and building a green planet. The mobile phone Tmall App also launched the "Cat Enjoy Flash Purchase" simultaneously. Every day at 11: 11, it launched a big-name direct drop of good goods, self-operated genuine products, and limited purchases. The "Cat Enjoy Self-operated" service was officially launched on February 9

. It was rumored in the industry that Tmall App would set up a self-operated flagship store and change its name to Cat Enjoy App. The relevant person in charge of the digital business section of Ali China responded to the beijing business today reporter that Tmall App would not be renamed, and Cat Enjoy was only an exploration project in Tmall App. It is impossible and unnecessary for Tmall to turn to self-management.

On February 6th, according to LatePost, Alibaba's B2C retail business group will open a Tmall self-operated flagship store around big brands, starting with the 3C category, and will be officially launched in the near future through the revision of mobile phone Tmall App, when the App will be renamed as "Cat Enjoy".

According to the report, the project started at the end of 2121, and was headed by Zhao Kun (flower name: Kongwu), general manager of FC Business Department, which was formed by the fusion of the original Koala Sea Purchase Business Department and the original Mobile Tmall Business Department. At present, "Cat Enjoy" is communicating with realme and other brands to settle in. At this stage, the platform gives some brands' points 1-2 points lower than that of JD.COM.

Subsequently, on February 7th, beijing business today reporter noticed that although Tmall App had not been renamed, it had launched the domestic and international self-operated business of "Cat Enjoy", including maternal and infant, wine and drinks, household appliances, cleaning personal care and household appliances, which was different from JD.COM's self-operated flagship store with independent brands. In terms of logistics, cats enjoy self-operated delivery by SF Express or Danniao, and provide services such as door-to-door delivery, advance call and return free of charge. If the single order is smaller than 99 yuan, the self-service will charge a freight of 5-6 yuan. The service of "Cat Enjoy Self-management" was officially launched. 3

Regarding the recent rumor that Tmall will be upgraded and set up its own flagship store, and it will be renamed as "Cat Enjoy", the relevant person in charge of the digital business section of Alibaba China responded that Tmall will not change its name, and Cat Enjoy is only an exploration project in Tmall APP.

At the same time, the person in charge said, "Thank you for your attention to Tmall. Tmall will continue to grow with merchants in the existing business model and provide quality services to consumers."

in other words, tmall only adds a self-operated section to the existing model to explore its self-operated business, and will still focus on the platform model in the future.

A few days ago, according to LatePost, Alibaba B2C retail business group will open a Tmall self-operated flagship store around big brands, starting with 3C category, and will be officially launched through the revision of mobile phone Tmall App in the near future, when the App will be renamed as "Cat Enjoy".

It is reported that the "Cat Enjoy" project was launched at the end of 2121, and Zhao Kun, general manager of FC Division, was in charge. Although the products of the self-operated flagship store enjoyed by Cat and the official flagship store of Tmall overlap, their sources of supply and operation modes are different. The ownership of the former goods belongs to the platform, and the goods are directly purchased from the brand, and are directly delivered to consumers by the platform; The latter's goods still belong to the brand, and the brand directly delivers them to consumers.

regarding tmall's exploration of self-operated business, Zhuang Shuai, a special researcher at the e-commerce research center of NetEconomy and Social Affairs and the founder of Bailian Consulting, believes that at present, opening a self-operated flagship store in Ali can improve the repurchase rate, better control the inventory of brand merchants and improve the revenue data of the platform. Tmall has advantages in brand, platform operation, technical ability and service. At present, it is uncertain whether to bid for JD.COM, and it is estimated that it will conduct differentiated operation according to Ali's advantages.