Started in 2011.

In 2011, the just past "11·11" Singles' Day, online marketing achieved unprecedented success.

Shopping websites that have tasted the benefits continue to work hard and plan to celebrate the end of the year on December 12 ("Double Twelve"), and they claim that their efforts are no less than that of Singles' Day.

Just like Singles’ Day, Taobao is still taking the lead in this “12·12” promotion.

A reporter from Chongqing Evening News inquired about Taobao and learned that the website will launch the largest online shopping feast of the year on December 12, called "National Crazy Grab", with unprecedented discounts and a rare large number of products, including women's clothing, men's clothing,

Maternal and infant, home, digital home appliances, cosmetics, outdoor, automobiles, food, real estate and other major categories.

Taobao officials said that at 0:00 on December 12, the "50% off and free shipping" promotion officially started. In the first minute, there were 2.7 million online users on Taobao at the same time. Within one hour, the transaction volume reached 475 million.

2.78 million transactions were completed.

Extension information In the early morning of December 13, Taobao Double 12 came to an end.

According to figures provided by Alibaba, on Double 12, the number of small and medium-sized merchants on Taobao with sales exceeding 100 million doubled year-on-year.

Data shows that during Taobao’s Double 12, merchants in more than 60 industry zones across the country launched more than 10,000 live broadcasts, and more than 8 million items were sold during the live broadcasts.

Cainiao data shows that as of 24:00 on December 12, 342 cities across the country have received Taobao Double 12 packages.

Compared with the same period last year, the number of parcel receipts increased by 20% on Double 12 this year.

In the ranking of cities for signing for all-day Double 12, Shanghai, Guangzhou, Beijing, Shenzhen, Chengdu, Wuhan, Hangzhou, Zhengzhou, Nanjing and Xi'an ranked in the top ten in terms of parcel signing volume.