Question 1: What is community standardization and strengthening grassroots democracy (community) construction?

The first is to further improve the openness and democratic management of village affairs. Strengthen guidance on the work of village committees and effectively ensure and embody the democratic political rights of farmers as masters of their own affairs. Actively explore the form and content of village affairs disclosure, improve the village committee's democratic management, one-issue discussion and village affairs disclosure system, and implement democratic elections, democratic decision-making, democratic management, and democratic supervision. Continue to create a demonstration village for village affairs disclosure and democratic management, establish a working mechanism, and adhere to the quarterly reporting system for village affairs disclosure and democratic management.

The second is to improve the level of "four people's community" construction and establish an evaluation mechanism for units to participate in community construction. In accordance with the goal of forming a harmonious community and the principle of "powers follow responsibilities and expenses follow circumstances", we promote the implementation of community work funds, guide the community autonomous organization system, and improve the level of residents' autonomy. Improve the community service network, vigorously develop public welfare and service-oriented community non-governmental organizations, expand the community volunteer team, and promote the scale, standardization and regularization of community services. It is necessary to conscientiously fulfill the leading role of the civil affairs department in the creation of the "Four People's Communities", improve the mechanism for community-based units to participate in *** community construction, and explore the establishment of an effectiveness evaluation system for community-based units to participate in *** community construction , actively coordinate various units to do more than one practical thing for the community, help the community solve practical difficulties at work, and promote the development of community work.

The third is to start the seventh village neighborhood committee re-election work. According to the "Organic Law of Villagers' Committees", the election of the seventh village neighborhood committee must be carefully organized and carried out this year. Promote and mobilize the election, and implement the implementation plan for the election. The proportion of "sea elections" in each township must be no less than 60%, and all towns and villages with conditions must implement "sea elections."

Question 2: What is community, community construction and community development? At the beginning of this year, there were already some projects that stood out in this market. In May, the community APP "Dingdong Community" revealed that it had received 100 million yuan in angel round financing; in June, the community service operator "Color Life" was officially listed on the main board of the Hong Kong Stock Exchange. These two projects recognized by the capital market are just the tip of the iceberg on the community O2O map. An investor told a Caijing reporter that there are many entrepreneurial teams in the community O2O field, and dozens of them have received investment so far.

"Finance" reporters observed that community O2O entrepreneurial teams are mainly located in Beijing and Shanghai. These two cities have a large number of communities and high penetration of smartphones, making them the best places to pilot community O2O services.

Because we need to negotiate cooperation with businesses around the community, tap potential community users offline, and even build our own ground logistics team, the community O2O model is generally more "heavy" and has regional differences. This makes it very difficult to copy. In this context, most entrepreneurial teams will use a certain vertical category as their entry point, such as Community 001, which is a community supermarket, Living Radius, which is a takeaway and home-delivered food club, Cloud Housekeeping, which is a housekeeping service, and Colorful Life and Social Services, which is a property management company. Baowang, of course, also includes M+ Zhongxianghui, a physical + Internet + *enjoyment platform. Based on geographical location, users can make reservations for in-store services.

Each category that these entrepreneurs are deeply engaged in also has mature Silicon Valley models to refer to, such as Instacart (community supermarket), Nextdoor (community social networking), and Care (housekeeping services), the latter of which have already obtained Financing at the level of tens of millions or even hundreds of millions of dollars, with exceptions such as the M+ public enjoyment platform. However, most entrepreneurs interviewed by Caijing reporters said that because there are huge differences in community forms and living habits between China and the United States, the chance of success in simply copying the Silicon Valley model is very small.

Currently, platforms such as YouDianwoBang have handed over the delivery of some orders to Life Radius. Xu Weihao believes that entrepreneurial teams must do their best to win their own development space.

The battle for community entrance

“The media value of the community has not been truly realized.” Since the company was founded, they have not spent a penny on marketing. He believes that the traffic of giants is "of no value" to YouDianwoBang. What is needed is more precise and localized traffic, and the best entry point for this traffic is in the community, not online.

Organizing activities in the community, setting up display boards, handing out flyers, and placing QR codes at partner merchants are more efficient ways for community O2O entrepreneurs to gather users. Taking supermarkets and takeout categories as examples, group buying brings users to stores for consumption, while community O2O brings stores to users’ homes. In the community decision-making scenario and the final consumption scenario, advertising and word-of-mouth are often the main factors affecting consumers.

This means that for community O2O, O2O is not just Online To Offline, directing online traffic to offline merchants; O2O is also Offline To Online, acquiring users from offline, using Serve users through a combination of online and offline methods.

But no matter which vertical category you start from, all community O2O services will eventually be integrated on a unified platform. This platform will become the entrance to community business, gathering consumers and distributing traffic. .