The advantages of mini programs for the automotive industry: 1. Potential users can be reached at one touch, thus attracting precise users.

I casually opened my WeChat mini program page.

First, there is a "Nearby Mini Program" at the top of the mini program.

Let me explain to you that the mini program has the feature of free promotion for 5 kilometers. If it is within a business district, it is much more effective than pushing flyers locally, right?

In the mini program search bar, you can also search by category. If I search for food, then the food mini program within 5 kilometers will be displayed. The external photos and details of the food can be displayed through the mini program.

Isn’t it convenient to place an address, phone number, or even order online?

In fact, this is a powerful function of mini programs to attract traffic to each other online and offline. This is much stronger than official accounts and APPs, breaking the limitations of physical space.

In addition, after the WeChat update, there are more and faster entrances to mini programs.

It can be seen that Tencent has really put a lot of effort into promoting mini programs. In addition, Tencent's efforts in cultivating users' awareness of mini programs and the frequency of opening mini programs through mini games are also evident.

In addition, I have a superficial understanding of small program production and development. I heard that some small programs can be developed for only a few thousand yuan. This is much cheaper than developing an APP, right?

2. The function is comparable to that of APP, but it is lighter and has lower production and maintenance costs.

For example, what about a small program that allows you to order food online in advance?

Customers place an order directly on the mini program before coming. After receiving the order, they start making the noodles. By the time the customer officially arrives at the store, the noodles are almost ready to be served.

Moreover, the mini program can be shared directly with friends, eliminating the need for customers to download and install cumbersome APPs. In addition, customers can also pay directly online. After all, WeChat’s payment environment is already great!

You can also set up a marketing module.

For example, in the online game lottery module, customers who come to the store on the same day can draw a lottery after spending more than 100 yuan, and the cash coupons drawn can be used next time. In addition, an online interactive community can also be established, and customers who have spent money here can

Communicate inside, where you can talk about dishes, make suggestions, and make friends, which invisibly increases the stickiness of users.