1. The development history of seven days. 2. Why is the seven-day hotel chain called seven days? 3. A brief introduction to the seven-day hotel chain (Sanya Sanya Sanya Bay Seaview Store). 4. What are the reasons why the seven-day hotel chain is called seven days? What are the management secrets? 5. Which company opened the seven-day hotel? Seven-day development history of customer service hotline of seven-day hotel chain
Seven-day hotel chain
Chinese name
Seven-day hotel chain
Registration date
2115
Basic content
The first China hotel group listed on NYSE, the owner of the largest membership system of China hotel industry, the leader of China hotel industry technology and innovation model.
7-day hotel chain, a benchmark enterprise for higher-quality business travel and accommodation, now has more than 711 branches, covering 89 major cities in nearly 31 provinces and municipalities directly under the central government, and has built a national network system of economical hotel rooms (6
locked hotels).
The 7-day Club established by 7-day hotel chain has more than 16 million members, which is the largest membership system among budget hotels in China. As a leader in science and technology in the industry, 7 days is one of the few hotel chains that can provide as many as five convenient booking methods "7×24 hours" at the same time, including online booking, telephone booking, WAP booking, SMS booking, and mobile phone client
. With the huge membership system of "7 days club", through the continuous innovation of technology and services, combined with the vibrant 7 days corporate culture,
development history
7-day hotel chain group was incorporated in 2115
Guangzhou Beijing Road Store, the first branch of the hotel chain, opened on March 7, 2115
The website was opened on April 7, 2115
In April 2115, the self-developed central reservation system (CRS and membership system were officially put into use
In October p>2116, it was obtained in the United States. On May 7th, 2117, there were more than 111 chain stores in China
24-hour SMS booking service was launched in May 2117
In September 2117, it was financed by US$ 95 million from Warburg Pincus, Deutsche Bank and Merrill Lynch
In October 2117, 24-hour WAP booking service was launched
In October p>2118, it was invested by British Union. Warburg Pincus of the United States invested $65 million
In October 2118, its registered members reached nearly 5 million
In September 2118, it established the first cross-regional alliance of economic hotel chains in China, "Star Moon Alliance", which allowed regional small and medium-sized economic hotels to gain more development space, and also enabled the 7-day hotel ranked third in China to expand rapidly and at low cost.
On October 7th, 2119, the website ranked first in Alexa, a budget hotel chain, and became the first hotel website in the world.
In October 2119, the number of branches exceeded 311.
In August 2119, a trial version of "Happy Seven Days" SNS community was launched in official website.
On October 21th, 2119, the hotel chain landed on the NYSE. Became the first China hotel company in NYSE
In February p>2119, the number of branches exceeded 411
On July 7, 2111, it was announced that it planned to sell 111% directly in the future, that is, to further reduce the promotion cost and give the commission paid by the saved distribution to its members
On October 22, 2112, 7-day hotel chain group, a listed company in NYSE, announced in Guangzhou. The scale of its branches (including the planned stores) has exceeded 1,511
Concept innovation
In the era of web2.1, "I" has become the core of service. On the basis of the economic hotel chain model, in addition to providing an environmentally friendly and healthy hardware environment, the 7-day hotel chain also advocates the brand concept of "Happy and independent, my life", and constantly integrates and innovates in the design of products and service processes to provide more humanized and more personalized services.
leading technology
integrating management with IT technology is one of the core worries of 7-day hotel chains.
leading IT technology systems include:-CRS
-online instant reservation/confirmation/payment system
-SMS instant reservation/confirmation system
-WAP instant reservation/confirmation system
based on the industry-leading IT technology system platform, it has become the first e-commerce platform in China hotel industry in 7 days.
Perfect system
Having a complete set of operation management system based on advanced IT technology is the second core advantage of 7-day hotel chain.
The standardized operation system includes:-standardized human resource management system
-standardized store service quality control system
-standardized financial flow management system
-standardized development and evaluation promotion system
-standardized engineering and procurement system
All its chain stores will be unified in brand image, service quality, operation standards, marketing and sales within 7 days.
experiencing happiness
It is another core advantage of 7-day hotel chain that it can bring a multi-level happy consumption experience. -7-day sleep: the rooms are equipped with high-quality bedding and pure cotton bedding, buckwheat pillows, 24-hour constant temperature cold and hot water massage shower equipment, independent air conditioning, satellite TV, free broadband Internet access, etc., to meet the core needs of customers.
-7 days to provide intimate happiness: a number of exclusive services for members have been launched, including regular preferential room rates for members, a rich bonus plan for members, free milk before going to bed, nutritious breakfast and other 7 days of unique intimate care.
distribution cities: Beijing, Guangzhou, Shenzhen, Changsha, Chongqing, Chengdu, Nanjing, Guiyang, Zunyi, Tianjin, Xi 'an, Nanchang, Shenyang, Hefei, Harbin, Hohhot, Dongguan, Lanzhou, Ningbo, Luoyang, Nanning, Foshan, Fuzhou, Kunming, Weihai, Qingdao, Wuxi, Changchun, Haikou, Zhuhai, Mianyang, Handan
Beijing 7 days hotel chain (114
Shanghai 7 days hotel chain (49 < p Hotels (63
Tianjin 7 Days Hotel Chain (68
Chongqing 7 Days Hotel Chain (32
Guiyang 7 Days Hotel Chain (23
Hangzhou 7 Days Hotel Chain (18
Wuhan 7 Days Hotel Chain (63
Xi 'an 7 Days Hotel Chain (36
Chengdu 7 Days Hotel Chain) Store (21
Shenyang 7 Days Hotel Chain (18
Fuzhou 7 Days Hotel Chain (21
Jinan 7 Days Hotel Chain (19
Nanchang 7 Days Hotel Chain (8
Changchun 7 Days Hotel Chain (7
Foshan 7 Days Hotel Chain (3
Wuxi 7 Days Hotel Chain () > Ningbo 7 days hotel chain (2
Hefei 7 days hotel chain (1
Nanning 7 days hotel chain (1
Zhuhai 7 days hotel chain (6
Kunming 7 days hotel chain (1
Hohhot 7 days hotel chain (4
Lanzhou 7 days hotel chain (1
Suzhou 7 days hotel chain) (1
Xining 7 Days Hotel Chain (1
Dalian 7 Days Hotel Chain (1
Taiyuan 7 Days Hotel Chain (1
Linyi 7 Days Hotel Chain (1
Jinzhou 7 Days Hotel Chain (1
Weihai 7 Days Hotel Chain (1
Jiangmen 7 Days Hotel Chain (1 < Lock hotels (1
Yinchuan 7 days hotel chain (1
Shijiazhuang 7 days hotel chain (1
Mianyang 7 days restaurant chain (1
Handan 7 days hotel chain (1
hotels) Related terms:
Payment method: payment at the front desk (Visacard, Peony card, Jinsui card, Great Wall card, etc.
the room rate includes the hotel service fee, excluding other hotel fees, taxes and extra requirements of guests.
Usually, the check-in time of a hotel is 14: 11 and the check-out time is 12: 11 noon. In case of early check-in or late check-out, a certain fee shall be charged as appropriate.
Why is the 7-day hotel chain called 7 days
As the first China hotel group to land in NYSE, 7-day hotel chain adheres to the vision of "let customers sleep well every day" and meets the core accommodation needs of customers. The following is what I brought about about the name of 7-day hotel chain. Welcome to read it!
The reason why the 7-day hotel chain is called 7 days
The 7-day hotel chain is a hotel chain with its headquarters in Guangzhou. As for why it is called 7 days, there is no research significance, but the price of 7 days usually ends with 7; No matter what channel you apply for your membership card, you can keep your service life as long as you spend it once in two years. From May to September 31, 2111, there will be an activity for new members to stay for one night and get one night free. No matter you stay in any one house for 7 days, you can get a free room in another place within one week and three months after leaving the store the next day. Be sure to check in yourself. Now, if you make a successful reservation online and check in successfully, you will get a voucher of RMB 1.11 yuan. The 7-day club is like a club. All the 7-day members have 18.5 million members so far, collectively referred to as the 7-day club.
the development of 7-day hotel:
Days Hotel Chain Group was incorporated in 2115.
On March 7th, 2115, the first branch of the hotel chain, Guangzhou Beijing Road Store, was opened. On April 7th, 2115, the website was opened.
in April p>2115, the self-developed central reservation system (CRS and membership system) was officially put into use.
in October p>2116, it was funded by WarburgPincus.
on may 7th, 2117, there were more than 111 chain stores in China.
24-hour SMS booking service was launched in May p>2117.
in September, 2117, it was financed by US$ 95 million from Warburg Pincus, Deutsche Bank and Merrill Lynch.
In October p>2117, 24-hour WAP booking service was launched.
in October, 2118, it was invested by British Union and invested by Warburg Pincus of the United States with a capital injection of US$ 65 million.
in October p>2118, there were nearly 5 million registered members.
In September, 2118, the first cross-regional alliance "Star Moon Alliance" of China's economy hotel chain was established, which allowed the regional small and medium-sized economy hotels to gain more development space, and also enabled the 7-day hotel, which is currently ranked third in China, to achieve rapid and low-cost expansion.
on October 7th, 2119, the website ranked first in Alexa, a budget hotel chain, and became the first hotel website in the world.
in October p>2119, the number of branches exceeded 311.
in August p>2119, the trial version of "Happy Seven Days" SNS community was launched in official website.
On October 21, 2119, 7 days, the hotel chain landed on NYSE, becoming the first China hotel enterprise in NYSE.
in February p>2119, the number of branches exceeded 411.
on July 7th, 2111, it was announced that it would plan to sell 111% directly in the future, that is, to further reduce the promotion cost and give the commission paid by the saved distribution to members.
on February 7, 2112, the scale of its branches has exceeded 1,511, among which the management store business has developed rapidly and has taken the lead in exceeding 1,111. 7 days has become the fastest-growing brand of management stores in China economy hotel industry.
On September 8, 2115, Platinum Group accepted the strategic investment of Jinjiang Co., Ltd., a listed company of Jinjiang International.
The Way to Make Money in 7 Days
On the morning of May 11, 2112, 7 Days Hotel disclosed its performance report for the first quarter of 2112. According to the financial report, 7 days has continued the rapid growth in the past few quarters. The net revenue in the first quarter was RMB 545 million, up 29.6% year-on-year. Obviously, 7 days CEO Zheng Nanyan was very satisfied with this performance.
the obvious growth momentum in 7 days should benefit from its large-scale expansion. From the opening of the first store in March 2115 to becoming the second budget hotel brand with more than 1,111 stores in China, it took only seven years in seven days.
Zheng Nanyan was an IT technician at first, and later, as we all know, IT genes became a typical feature of this company. At the beginning of seven days' establishment, Zheng Nanyan led the team to develop a system platform based on IT information technology, which integrated the network, call center, SMS and store management system, achieved the functions of instant booking, confirmation and payment, and reduced the cost. Based on the unified IT system platform, also built up various branch operation systems, thus effectively improving management efficiency and reducing operating costs.
the remarkable thing about 7 days is that it is an economical hotel chain that pushes low-cost control to the extreme. In Zheng Nanyan's view, the so-called "low cost" does not mean to cut costs indefinitely, so as to hurt the living experience of residents, but to show real control and management. There is no drinking fountain in the lobby of the hotel for 7 days, because guests can check in immediately without waiting; 65% of its guests come from online booking, which reduces the proportion of telephone booking at the front desk, thus reducing the number of front desk staff and call centers; It eliminates many common facilities in guest rooms, such as cabinets and drawers, because guests seldom use it, but they do not hesitate to invest in beds to meet the standards of five-star hotels.
but then, how to control expenses in daily operations is even more difficult. In this regard, Zheng Nanyan called it "herding management". He almost redefined the so-called low-cost concept of this industry.
guests staying for 7 days will find that this budget hotel really looks frugal: besides the front desk, the narrow lobby often serves as a simple restaurant, and there is no newspaper stand or water dispenser in the lobby-the reason is that the efficiency of the front desk does not require guests to wait at all (according to regulations, the check-in time at the front desk should not exceed 3 minutes, and the check-out time should be controlled within one and a half minutes).
more cost control is hidden in the devil's details. In the 7-day room, the desk board replaced the drawer and wall frame replaced the wardrobe, which not only saved the cost, but also saved the time for the waiter to tidy up the room, making the front desk check out faster; For 7 days, every room will not be equipped with a hair dryer, but will be placed in the public area of every corridor for those who need it. Another way to control costs in seven days is to open the windows as small as possible, so that people joke that their windows can be "comparable" to prison bars. However, the seven-day explanation is that because hotels are generally in downtown areas, guests rarely choose to enjoy the scenery through windows. On the contrary, the bigger the window, the noisier it means. Of course, little window