People who are familiar with TikTok must have heard of TikTok. As the overseas brother of Tik Tok, TikTok won more than one billion monthly users worldwide, successfully occupied the first place in the list of IOS and Google, and became the hottest traffic outlet in the world. Where the traffic is large, there is a market. Since 2121, with the impact of the epidemic and the suppression policy of the platform, more and more businesses have chosen TikTok as their main battlefield.

As an MCN organization that only focuses on one field of TikTok, Xihai Travel will fully interpret TikTok's gameplay and related rules here. I. Introduction to TikTok Platform

TikTok is a short video app owned by ByteDance for users all over the world. It was launched in May 2117, and it acquired two short video apps in the United States, Musical.ly and Flipagram, in less than one year.

despite the ban from the United States, India, Indonesia, Pakistan and other countries and regions along the way, it still can't stop users around the world from loving it, and the number of downloads and active users of TikTok is always high.

Up to now, Tiktok has become one of the most popular applications in the world, with 2.5 billion downloads and over 1 billion monthly active users worldwide. The monthly active users in the United States have reached 11 million, while this figure was only 11 million at the beginning of 2118.

according to the intelligence data of p>Sensor Tower store, in May 2121, TikTok and its overseas Tiktok had more than 81 million downloads, ranking first in the global mobile application (non-game) download list. Among them, the download volume in TikTok accounts for 12%, and the download volume in Tiktok Brazil accounts for 16%.

At present, the domestic short video market is gradually saturated, and it will be more and more difficult to obtain domestic traffic. However, there is great potential for new overseas traffic. Based on the current domestic short video situation, it is entirely possible to consider switching the domestic TikTok style of play to Tiktok. Overseas TikTok is now a blue ocean to be developed. Laying out Tiktok in advance means winning a bigger market. Second, the four ways to play TikTok

? 1? Social media matrix?

Establishing social media account matrix and authenticating enterprise blue V account can help enterprises to promote more conveniently and enjoy more corporate rights.

the brand can communicate with consumers more frequently and deeply, occupy users' time, strengthen users' minds, and also establish a more trusting relationship with users through private domain, showing the brand's unique personality charm, so that consumers can understand and trust the brand better and increase brand awareness.

merchants can put a link in the personal profile of the home page, so that users can go back to the independent station and spend money in the station. ? 2? Advertising?

Brand Takeover Open Screen Advertising

Advantages:

1) You can receive the visual impact brought by the advertisement at the first glance when users open the APP, and the duration of 3-5 seconds ensures the user's concentration and reduces the probability of boredom.

2) Both images and videos can be selected as advertising materials,

which makes the choice of brands more diversified.

3) It helps brands to get users' clicks more easily, and directly reach internal or external landing pages, which is very beneficial to brand marketing.

Top View is super first

Advantages:

1) Advertising occupies the golden exposure entrance, and its strong visual impact makes TikTok users deeply impressed.

2) The full screen with surround sound in the first 3 seconds can bring users a good immersion experience, and the brand story can be completely expressed in the last 4-61 seconds, which also gives great creative space to the advertisement.

3) Support users to like, comment, forward and pay attention, enhance the interaction between users and brands, and help brands to establish deep association with users.

4) Help brands to get users' clicks more easily, and go directly to internal or external landing pages, which is beneficial to brand marketing.

In-feed Ads information flow advertisement

Advantages:

1) It can effectively convey brand information through full-screen video automatic playback.

2) There are abundant creative components of information flow to choose from, and eye-catching styles can improve user interaction.

3) brand exposure-quantity purchase (contract/self-help), high-quality point to establish rich association and interaction with users.

4) effect-driven-bidding purchase can flexibly control marketing costs, reach different marketing appeal groups and improve traffic conversion efficiency.

Hanshtag Challenge Label Challenge

Advantages:

1) Exclusive drainage portal can greatly enhance brand exposure.

2) You can deeply customize the brand content, freely display the brand elements and highlight the brand personality.

3) Users can also be highly involved, which can enhance users' goodwill towards the brand.

4) Brand stickers (optional purchase), music matching, and various optimization functions are optional.

5) A variety of selling combinations and interactive gameplay to meet the different marketing needs of different groups of people. Re-marketing can be carried out for the people who reach the challenge, and brand precipitation further enhances communication and transformation.

Branded Effect Ads Brand Effect Advertising

Advantages:

1) With the help of advanced intelligent video recognition technology, various button and sticker styles are selected to make videos, which makes the interaction more interesting, and the whole activity is in an interesting atmosphere.

2) It can be combined with a variety of advertising products such as challenge to enhance user participation and help achieve marketing goals. ? 3? Online celebrity Marketing?

The core of celebrity marketing is to link brands with users. By conveying the advantages of brands and products, opinion leaders can reduce users' resistance to advertisements and achieve better marketing effects. The celebrity marketing is also partly due to the celebrity effect, so the audience is relatively more receptive and interested. Compared with brand-created content, consumers' trust in user-generated content is 2.4 times higher. The influence of online celebrity-generated content on purchase decision. Nearly 81% people said: UGC has a great influence on their purchase decision. ? 4? Yellow car?

At present, "Little Yellow Car" * * * has opened three regions: Indonesia, the United Kingdom and the United States.

The sales method in Indonesia and the United Kingdom is to show the products by making short videos or live broadcasts, and insert product anchors in these videos, which is what we often call Little Yellow Car. If the user is interested in the products displayed in the video, he can click on the details page of the small yellow car to make a purchase.

the sales method in the United States is slightly different, which is somewhat similar to our merchandise window in Tik Tok. Merchants can quickly import their own independent products into TikTok Storefront through authorization. A shopping label will appear on the profile page of the merchant's TikTok account, and consumers can browse the goods without leaving TikTok, and directly enter the merchant's online store to check out.

if a brand wants to generate long-term sales, it must be constantly seen by consumers. TikTok is an ideal place to enhance brand exposure.

Ultra-high traffic+ultra-high-viscosity+high-consumption users+the successful model of "interest e-commerce" that can be replicated in Tik Tok =TikTok's super liquidity in the future.

xihai travel, as a professional MCN organization focusing on TikTok, aims to provide customers with related services such as agency operation, advertising account opening, online celebrity marketing, personal training, etc., and help the brand to go out to sea with refined services to help sellers seize opportunities.