BBQ is popular in Zibo, Shandong.

Why is it so popular?

There are many answers, and upon closer inspection, there is no great secret recipe. It is just one word: sincerity.

On March 31, at a barbecue restaurant in Zibo, diners showed off all-inclusive ways to eat biscuits, dipping sauces and various skewers.

This "sincerity" is first reflected in fair prices.

Zibo Barbecue is popular because the average per capita is 60 to 70 yuan, which is cheaper than other areas.

The affordable experience has brought many fans to Zibo Barbecue.

Some local delicacies once became popular due to their cost-effectiveness, but as the number of customers increased, the prices increased arbitrarily.

Zibo needs to learn lessons and avoid repeating the same mistakes.

The "sincerity" of Zibo Barbecue is also reflected in "not playing tricks" and "not cheating people".

Recently, a blogger who became famous for secretly visiting businesses with his own small scale went to Zibo to fight against counterfeiting.

In the most lively Badaju business district in the area, the blogger visited 10 stores, and none of them were lacking.

Some merchants also took the initiative to remove the weight of the packaging bags, and some prepared snacks as toppings, which made bloggers praise them as "reliable".

As expected, the "reliable" Zibo Barbecue gained another wave of fans and continued its popularity. A large number of netizens said they must try it during May Day.

The price of the video screenshots is fair and there is no shortage. This is the obligation of the operator and the duty of doing business. In the words of a local businessman, "people do business with their conscience."

But this seems to be a matter of course, but not everyone can insist on it.

A few days ago, in a certain Internet celebrity tourist city, this blogger tested 10 merchants and found that 8 of the scales used had "ghosts", and even a "half-catty scale" appeared. 4 pounds was actually only 2 pounds. It was a scam.

A full half.

How can people feel at ease in such a consumption environment?

In contrast, since it became popular, Zibo merchants have not experienced any negative incidents that damage their reputation in the face of waves of customer flow.

I hope they can continue to maintain the honor of protecting Zibo together.

Zibo's current "red" is partly due to its former "not red".

Zibo Barbeque used to be mainly acquaintance business and relied on word of mouth.

Social integrity is relatively intact here, and consumer prices have not bubbled up due to foreign tourists.

When the traffic suddenly came, Zibo presented a simple and vivid "Hospitality Shandong", which immediately impressed the young people who had been stabbed by various "price assassins".

Strict market supervision also helps maintain integrity.

Zibo Barbecue had just become popular in early March, and the local market supervision department carried out special inspections of barbecue restaurants in the jurisdiction, launched a quick food inspection into "Barbecue Internet celebrity stores" activity, and supervised the integrity of barbecue stores and clearly marked prices... When merchants discovered that the regulatory authorities were "separated"

Come and check the scale once in a while." Naturally, fewer people would take huge risks by tampering with the scale.

In order to better serve the tourists queuing up to have skewers, Zibo also quickly opened barbecue special trains and barbecue bus lines, and released barbecue maps to maximize execution and fans.

Internet traffic is a science, and Zibo's popularity was accidental. However, Zibo has caught the traffic that fell from the sky with the concept of honest management and the enthusiasm of "hospitality to Shandong".

After Zibo Barbecue went out of the circle, local consumption has accelerated and investment potential has greatly increased.

This is the reward given by the market to those with integrity.

Integrity is like the salt in barbecue, ensuring the flavor of the ingredients.

For operators, integrity is also the bottom line.

A foundation of integrity, enthusiastic service and product innovation can add icing on the cake, just like fish in sour soup needs wood ginger seeds, and small barbecue cannot do without cumin powder, but without salt, nothing will be fragrant.

Video screenshot As a new barbecue city, Zibo has only been popular for more than a month now. It remains to be seen whether it can become popular.

So far, the scales in Zibo are accurate, the merchants are enthusiastic, and the small barbecue is fragrant.

Tourists come here with pleasure and return with pleasure.

This is really something to be happy about.

However, Zibo is about to usher in a big "roast" on May Day, which will not only test the barbecue industry, but also Zibo's consumption environment and business environment.

As the queues at barbecue stalls get longer and longer, voices have appeared on social platforms complaining about long queues, ugly merchants, and poor service.

At this time, it is necessary not only to maintain the heat, but also to stay awake.

After becoming popular, in the face of door-to-door business and several times more tourists than in the past, can Zibo continue to provide good services or even provide better services?

This will test the local management and reception capabilities, as well as their integrity.

The lesson from Qingdao prawns still remains, so don’t be careless about Zibo barbecue.

After all, there is a long track of integrity that connects "Internet celebrity" to "long-term celebrity".