Advantages:

Intrinsic advantages: 1 Dicos is a national fast food chain enterprise, which "settled down" in China on 1994. Now it has grown to thousands, and its influence is comparable to McDonald's and KFC. Brand has a great influence in China.

2. Based on the rapid development of fast food industry, McDonald's insists on taking children as the center, KFC insists on taking young women as the center, and Dicos insists on taking a diversified route.

Dicos' joining fee is much cheaper than KFC and McDonald's. KFC is not allowed to join now, but it needs at least 5 million yuan to operate, and McDonald's needs 2.5 million to 3.2 million yuan. Dicos needs 2.3 million to 2 million.

Compared with McDonald's and KFC, restaurant food is cheaper and more acceptable.

External advantages: 1, convenient traffic conditions, facing the street, a bustling area in the west of Zhengzhou, located near the business circle of Bishagang, Zhengzhou.

The design style of this shop is unique. Compared with other fast food restaurants, Dicos takes orange as the main color and blue and yellow as auxiliary tools. The restaurant style gives people a feeling of hospitality.

3. The catering culture is more diversified. Dicos products are more in line with the tastes of China people. Add rice, which is to the taste of China people.

Disadvantages: 1 Not competitive. Most chain fast food markets in China are occupied by national chain organizations such as McDonald's and KFC. As a latecomer, Dicos still faces great challenges.

2. In terms of crowd consumption, most people know little about Dicos, and its reputation is not as good as KFC and McDonald's.

3. Dicos' product update is not as good as McCann's.

Opportunity: 1. Zhengzhou's fast food culture still has a lot of room for development.

2. The development of market economy in China makes the development of second-and third-tier cities such as Zhengzhou better and better, which gives Dicos the opportunity to develop in Zhengzhou.

3. Zhengzhou's marketing strategy is unique.

4. The franchise fees of KFC and McDonald's are relatively high, while the entry threshold of Dicos is relatively low.

After 5, 80 and 90, they are more patriotic and support domestic products.

6. Flexible product supply. Different operations can be performed.

Threat: Not in the prosperous area of Zhengzhou, the competitiveness is not very strong. The flow of people is not very large.

Compared with KFC and McDonald's, the taste and taste of the products still have some gaps.