The sculpture at the door generally represents the symbol and logo of the store. It may be the brand logo of the merchant or a representative of the merchant's products.
Through these sculptures, merchants can distinguish themselves from other brands and make it easier for customers to remember their stores and products.
For example, some restaurants will place a sculpture representing food at the door to attract more diners to come and taste it.
In addition, the sculptures at the door can also reflect the culture and characteristics of the store.
Some hotels and shopping malls will choose sculptures related to local culture to attract more tourists and shoppers.
For some stores with historical significance, door sculptures can also represent the history and heritage of the store, allowing people to better understand these cultures and histories.
In addition, door sculptures can also convey the business's ideas and propositions.
For example, some environmentally-themed businesses will place sculptures made of recyclable items at the door to call people's attention to environmental issues.
In addition, some public welfare businesses will also place public welfare sculptures at their entrances to increase public attention to public welfare undertakings.
In general, the sculpture at the door is not only a decoration, but also a reflection of the business philosophy, culture and characteristics.