Catering marketing methods are 16. There are more and more people opening restaurants now, so the competition pressure is very great. We all need to have our own characteristics to attract customers. Then let's share the means of 16 catering marketing for everyone.
Catering marketing means 16 means 1 1, free is the best publicity.
Now many industries are doing free experience, free exchange and other services. Probably only the catering industry has been pursuing the old concept that "there is no free lunch in the world".
Many bosses who are going to open stores are full of confidence in their products, but they are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your products, are you afraid that customers will not come again next time? At present, many restaurants have opened and launched free products.
2. The core dishes are free, and other dishes are charged.
This model is actually used by many people who make hot pot and skewers at present, that is, the so-called bottom of the pot is free and the dishes are charged.
There are also many people selling fried rice under the banner of eating enough. In fact, the core products are free and the dishes are charged.
This model will give people a feeling of taking advantage, and if used well, it will play a role in promoting business.
3. Free dishes drive paid dishes.
Choose two profitable and delicious dishes from the store, but they are not the best dishes. Generally, there are many cold dishes, which makes customers feel that dining in your store is always "cheap".
Step 4 launch the main course
A restaurant must have a main course. The main course should be priced lower, but it should be profitable and taste better. Make this main course a must-have when you enter the store.
5. Special dishes
In addition to the main course, there must be special dishes, which is one of the indispensable marketing projects of restaurants. How?
(1) Set up five special dishes and sell them at cost.
(2) Food recommendation: set up a display board at the door of the store to show the 5 to 10 dishes that customers order the most.
6, lucky customers can be free of charge.
For example, in a store, lucky seats are drawn every day, and customers sitting in designated positions can enjoy free tickets or free gifts.
Another example is to set a lucky number every day, and customers who order this number can also enjoy discounts on free tickets or free gifts.
For example, how many customers can enjoy the corresponding discount before each day.
7. Free for a specific time.
For example, you can enjoy a discount or discount when you eat at a specified time every day.
Customers can enjoy free or preferential meals on their birthdays.
Specific festivals can also engage in corresponding preferential activities for the corresponding people, such as free children's three-way trip on June 1, free Teachers' Day and so on.
8, the use of online media for publicity.
1, the newly opened restaurant can get a 50% discount if customers forward it through WeChat circle of friends.
2. The customers bought by Meituan appreciate these comments and can give 10% discount.
3. If the customers who come here have online celebrities, customers can send videos on their own Tik Tok or autonomous driving platform more quickly, and it is free.
Restaurant owners should run their own media platforms, such as Tik Tok, and hope to shoot some creative content and upload videos.
5. Establish a customer WeChat group, and publish the contents including: videos purchased every day, details of launching activities, daily sales, daily passenger flow and other things that are beneficial to your restaurant.
9. You can use some routines-hire people to line up.
When many consumers go to the food court or shopping center for dinner, they will feel that so many people will not choose too bad, so they will not hesitate to choose a store where many people line up.
10, Pricing-Numbers Game
The prices of many restaurants are not fixed integers. We will see many products with prices of 9 and 9, 9, 99 yuan and 10 yuan. It seems that there is only a penny difference, which gives the impression that the former is more close to the people and makes consumers feel that the price of the product is only 1 digit. This is a very classic pricing strategy.
1 1, commodity combination
There are also many restaurants that offer extra products for several yuan, such as French fries, spicy chicken chops in 8 yuan, 16 and 5 yuan's set meal, which only costs 19 yuan.
You'd think that only 2% of 5 yuan can eat a portion of French fries. Do you think it is particularly cost-effective?
12, attractive high value
Nowadays, pure taste can no longer satisfy consumers' pursuit of diet, and "high face value" has become one of the important criteria for these young people to measure the pros and cons of a shop. And more photogenic, in line with the needs of contemporary people to take pictures and send friends.
In addition to high-value dishes, environment and waiters who want high value, many people will spend money at the handsome guys in the store, which reminds me of tofu beauty. Many people buy tofu for the beauty of the stone. Tofu beauty should be the originator of using human nature marketing.
13 coup for membership card
If you want to keep customers, you must make them recharge.
How to recharge customers?
If the customer eats more than 100, tell him to charge 500 yuan to avoid this order, so he will recharge. In fact, it is to recharge 500 yuan to send 100 yuan. It will give people a different understanding to express the meaning in another way.
14 membership privileges
There are benefits every month and special dishes for members every month.
In this way, it can not only send SMS to recall, but also let new customers apply for membership cards.
15, the coup of integral membership card.
If you spend, you will accumulate points, and one yuan corresponds to one point.
Pulling people can get more points, 20 points each.
So when customers unconsciously save points,
Then tell the customer that the points can be used as money, of course, provided that the points are stored in the card.
16. Develop customers into shareholders
1. For those old customers who recharge a lot, you can ask them to recharge thousands more, and then get N% of the hotel dividend every year and go to the shareholder wall.
As long as customers pay a certain amount, they can become shareholders of the store. Not only can they enjoy exclusive discounts for shareholders when spending, but they can also get corresponding sales commissions if they introduce friends to dinner, and they can also enjoy profit dividends at the end of the month.
Catering Marketing Means 16 Means 2 What are the common marketing means of catering?
First of all, use the challenging psychology to play discount marketing.
Among the means of restaurant marketing, discount promotion has always been very effective, and the key lies in how you play. If you simply and rudely give discounts directly, you will often lose money and earn money, and if you play too much, you will degrade yourself.
However, if you jump out of the inertia thinking and change the gameplay, it will often bring unexpected publicity effects to the restaurant! For example, combine discount promotions with project challenges.
Second, use random events to guide customers to use.
The most successful marketing is to make your customers feel that they have taken advantage, but in fact you have gained something far more important than a single business, such as popularity, word of mouth and repeat customers.
Third, use emoticon marketing to capture the hearts of young people.
This year's young people, as the aborigines of the Internet, don't have hundreds of Yan characters in their WeChat. They rely on WeChat to chat and make friends, and rely on WeChat to adjust the atmosphere and express themselves. They feel tortured without Yan characters for a day!
Therefore, catering brands seize this opportunity to use Yan characters for marketing, and the effect is good!
Fourth, use contact marketing to urge customers to buy again.
Usually, we do marketing and spend a lot of energy outside the restaurant to improve brand awareness and attract customers to the store.
But in fact, those customers who have already entered the store should also be the target of key marketing! From entering the store, ordering food to leaving the store, customers can carry out marketing anywhere.
Catering Marketing Means 16 Means 3 Catering Case Marketing Means 9
The product is the core. Don't pursue the ultimate. Nowadays, products need to be healthy, stable and delicious. Tasty is aimed at the product audience, so don't expect everyone to accept it.
2. Product, operation and marketing are all important and indispensable. Products and operations are not done well, and marketing is too early. For a small restaurant, the operation is mostly humanized service.
3, a small restaurant, online work is mostly group buying and takeaway, as well as public comments and friends circle and map positioning. Catering marketing should be carefully maintained. Respond to customer comments, friends circle publicity, old customer interaction and so on.
4, the public comments to add their own stores, timely reply to comments, pay attention to tone, this is the marketing point. There is a discount when opening, which can guide customers to comment. After word of mouth is formed, it is very helpful.
5. Use the circle of friends, find some people to taste and make suggestions for free when opening the business, and let them send out the recommendation of the circle of friends by the way. The effect will be remarkable. The whole case marketing of catering can also let customers forward recommendations and give discounts in return, which is basically acceptable to young people now.
6. Ways to retain old customers: provide free food delivery service and place a QR code in the store to facilitate customers to add friends. If you accumulate four-figure regulars, business will be absolutely hot.
7. Every restaurant should have a WeChat group to listen to customers' opinions, promote new products and try them, and there will be feedback. Sharing entrepreneurial daily life in a circle of friends, small restaurant owners should speak for themselves.
8. Marketing has no size. For example, when buying food in the daily vegetable market, the boss will chat a few words every time. Although it has nothing to do with business, he confided that he might go to this house in the future. Therefore, see skills for details.
9. The whole case marketing of catering is mind-reading, less routine and empathy. From the customer's point of view, what are your expectations and requirements? Only when you think about this can you learn to take care of marketing. Even if you are a small restaurant, you should just hold your horses. If you can develop more than 100 loyal customers, you will basically have a good life. Behind this, we rely on excellent products, services and word of mouth.
Finally, the nine methods of catering case marketing are only a part of marketing, and catering bosses should learn more about marketing, marketing and management. At present, the marketing mode of the whole catering market is undergoing transformation and change. In today's fast pace, if you don't advance, you will fall back.