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In 20 12, black tea originated from an alley named Jiangbianli, formerly known as ROYALTEA, and was upgraded to a registered brand black tea because it could not register its trademark. Xicha is the original creator of fresh cheese tea. Since its establishment, Xicha has focused on presenting high-quality tea fragrance from all over the world, giving this ancient culture new vitality. In 20 16, Xicha received an investment of 1 100 million yuan from IDG Capital and angel investor He Boquan. Xicha has always adhered to and always maintained the high quality requirements for products. What Xicha wants to share with customers is the true taste of tea. In order to bring pure and good tea to customers, the team attaches great importance to product research and development, adheres to the independent product research and development model, and sets up a professional laboratory in Shenzhen headquarters to devote itself to tea product conception, formula research and sample manufacturing. The "whimsy" that combines salty cheese with natural tea fragrance is the original cheese that likes tea and is highly praised by consumers.