Foshan has a long history, with a history of more than 1,300 years. It has rich historical and cultural resources and is a national historical and cultural city. It has left behind many historical sites and settlement sites with historical commemorative significance and humanistic and artistic value.

The city currently has 4 national-level key cultural relics protection units, 27 provincial-level cultural relics protection units, 150 municipal (county)-level cultural relics protection units, 6 state-run museums, and special topics such as ceramic sculpture, gardens, martial arts, and folk art.

There are 14 museums and memorial halls of celebrities, and 1 private special museum.

Whether judging from the number of cultural relics protection units or the types and quality of various cultural relics, Foshan can be called a cultural relics city in Guangdong.

Not only that, Foshan is also the birthplace of Cantonese opera and a famous hometown of ceramics, martial arts and folk art.

These rich humanistic and historical resources are not only Foshan’s precious cultural wealth, but also the solid foundation and potential advantages for the development of Foshan’s modern culture.

Over the past 20 years of reform and opening up, Foshan has made remarkable achievements in the construction of a famous historical and cultural city, the protection of cultural relics, and the development of cultural tourism. While strengthening protection, it has initially revitalized historical and cultural resources and transformed a considerable part of its resource advantages into industries.

Advantage.

In 2002, Foshan's total tourism revenue was 7.331 billion yuan, with foreign exchange earnings of 211 million US dollars, accounting for more than 6% of the city's GDP. Cultural tourism has become a new economic growth point in Foshan.

However, from a development perspective, the protection and development of Foshan's historical and cultural resources still needs to be improved. Problems such as lack of planning, dispersed resources, lack of brands and insufficient packaging promotion still exist. The relationship between development and protection, industry and undertakings is still not complete.

Straighten out.

Therefore, we must coordinate the relationship between historical and cultural protection and tourism development, closely integrate the two, follow the path of "protection, development, and better protection", and make great efforts to focus on planning, integration, branding, and innovation.

While maintaining the appearance of a famous historical and cultural city and deepening the traditional cultural heritage, we will expand and strengthen the cultural tourism industry and comprehensively enhance Foshan's urban cultural image and comprehensive competitiveness.

1. Overall protection and comprehensive development.

For historical and cultural cities, whether in protection or development, the principles of integrity and comprehensiveness should be adhered to.

Article 1 of the International Charter for the Protection and Restoration of Monuments states: “The concept of historic monuments includes not only individual buildings, but also cities from which a unique civilization, a meaningful development or a historical event can be identified.

Or a rural environment. "A historical city is an organic whole, including the traditional style and original pattern of the city and its ancient districts, not just a few isolated historical monuments.

The protection and development of cultural relics in Foshan must change the past model of partial protection and scattered development, and integrate the protection and development of famous cities into the overall construction plan of a modern city, with unified management and reasonable layout.

The landscape environment around the scenic spots and historic sites should be coordinated with them, and the historical original appearance should be restored as much as possible, and efforts should be made to construct "points" (cultural relics and historic sites), "lines" (ancient streets and alleys, ancient building clusters, old landscape environments), and "faces" (historical sites).

A protection and development system that combines cultural blocks, ancient towns, and ancient villages, so that the architectural style, landscape style, and functional settings within the protected area are consistent with the cultural relics and historic sites, so that cultural relics protection, tourism, and commercial trade can promote each other and promote each other.

*Develop together.

At present, Foshan has designated an area of ??315,000 square meters for the Zumiao Historical and Cultural District. It is attracting private and foreign capital to participate in the operation, and strives to build a cultural and commercial area integrating tourism, sightseeing and shopping on the basis of restoring the style of Foshan's old city.

Scenic spots.

In the future, several historical and cultural reserves should be developed and constructed based on the distribution characteristics of cultural relics and historic sites and urban and rural planning requirements to form cultural highlights of famous cities with scale, characteristics and benefits.

2. Integrate resources and build a brand.

Generally speaking, Foshan has many cultural relics and historic sites, but many of them are scattered in scattered spots, and the resources are scattered, making it difficult to achieve scale effects. Moreover, there is a lack of tourism cultural brands with distinctive themes, great influence, and good benefits, which is not conducive to the development of the tourism industry.

Bigger and stronger.

Therefore, the top priority is to integrate and process scattered historical and cultural resources through appropriate market mechanisms and administrative means to maximize the overall effectiveness of the resources.

It is necessary to use historical resources as a link and the discovery and refining of cultural themes as an entry point to connect and integrate cultural resources with strong themes and obvious local characteristics, and build a number of cultural resources based on pottery culture, Cantonese opera culture, Buddhist culture, gardening culture,

Tourism routes with themes such as martial arts culture can enrich the connotation of tourism culture, improve the quality of tourism products, strengthen packaging and promotion, and create a Foshan cultural tourism brand.

3. Combine the scenery and highlight the characteristics.

Foshan not only has numerous cultural relics and historic sites, but also retains rich and colorful folk customs, traditional skills and folk arts, from Nanshi, Piaose, Cantonese opera and martial arts to pottery, carving, sculpture, Cantonese embroidery and paper-cutting.

etc., whether it is folk festivals or craftsmanship, they are all highly ornamental.

Compared with static and material cultural relics and monuments, folk customs and skills are dynamic and vivid traditional cultural resources. The organic combination of the two can not only better maintain the unique charm of historical and cultural cities, but also activate tourism forms.

, enrich tourism content.