These 15 routines are indispensable for Internet celebrity restaurants

1. Naming, either beautiful or reliable

The naming of Internet celebrity food is very important, it is the user’s understanding of the food. The first impression, the name can have a subtle influence on the user, is it related to whether it can be popular or not? Nowadays, there are nothing more than two routines for naming Internet celebrity food, either an aesthetic name or a reliable name.

2. The store decoration is ins style and creates a high-quality experience environment

In order to bring the user experience to a higher level, it is more refreshing to spend money and spend more time and money. , having fun taking photos, the internet celebrity gourmet party is almost done with its products, and it’s time to move to the overall environment.

While ordinary people still regard milk tea, bread, and pastry shops as small street shops, some people are heading higher and have put great effort into the location and decoration of the shops.

■Selection of location

For any store, the prerequisite for people queuing up to buy is sufficient foot traffic. It is best to choose a location in a downtown area, where both foot traffic and spending power are high. The shopping mall has become a good place for this batch of food to package itself, transform and upgrade.

Back to the Internet celebrity gourmet food products, most of them have established a foothold in shopping malls and built their products into mid-to-high-end boutique Internet celebrity gourmet stores. The excellent location of the mall brings them, and even products With the increase in pricing, the crowd positioning of shopping malls is relatively more suitable.

■Decoration

Some stores are also actively creating stores with a sense of design to attract consumers through the pleasing appearance of the store. The store decoration mainly focuses on ins style, log style, white simple style, dark style and high cold style... to create a high-end experience environment.

■Personal identity

Whether the environment, atmosphere, and place where you eat are consistent with the character and personality of the consumer group. Internet celebrity stores give consumers a warm feeling, and they attract fans through a clear personality portrait.

3. Labeled products to seize taste buds and eyeballs

■Shengshi appearance

Whether a snack can become an "Internet celebrity" depends on its advantages And memory points, memory points are not so mysterious. As long as you give in to your liking and use strong ingredients, it will have miraculous effects, innovate in taste, and give new labels, such as the following secrets of "Internet celebrity snacks":

"Those who get floss will win the world"

"Fat killer avocado"

"The matcha you never tire of eating"

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■Different

If there are no hot spots in the ingredients themselves, how can we think outside the box? Let’s cross the border!

Food that breaks the rules Combinations and combinations include adding crayfish and tuna to pancakes; the smell of stinky tofu and snail noodles is similar; the perfect and reasonable combination of durian... Some people in the industry have summarized a set of theories that "the odor in the world is pure joy". It is the favorite taste of a few people, and it can better flaunt their special hobbies.

4. Visual promotion, stimulating users to take pictures and check in

■Beautiful on the plate

Many Internet celebrity dessert shops require that the food be plated beautifully. It must be beautiful, it must be beautiful, use a beautiful plate, and finally sprinkle with powdered sugar and matcha powder. The food may not be the best, but the shape must be unique, and the color must be bright and suitable for taking pictures. The most important thing is not the instant noodles, but the decoration. The Michelin-starred plating of instant noodles, or the sentiment of "Although I am an instant noodle, I am not ordinary" on the instant noodle tableware.

■Be nice when taking photos

The ice cream is nothing special, but with marshmallows, it becomes dark cloud ice cream. With the city background and filters, it is really beautiful. Get up the ins style.

The first two items for internet celebrity delicacies are the second. The most important thing is to take good-looking photos. If you can’t take photos that show the craftsmanship (tao) of the seller (lu) and the taste (zi) of the buyer (yin) Photos of , why should we go to Internet celebrity stores?

The most common characteristics of Internet celebrity food: they look like they are selling food, but they are actually selling feelings. They don’t often live on the tip of the tongue, but they often live on. In our Moments, Weibo, Instagram.

Five common tricks of Internet celebrity stores

1. Give an “old” name

“Auntie, grandpa, uncle” etc. who look a little older and have neighbors. The name of home-flavor can not only shorten the distance with consumers, but also convey the signal of "old taste";

2. Use "high-looking" raw materials

Cheese that tastes stringy and strawberries in season are not only attractive to consumers when sold, but are also more photogenic, meeting the needs of contemporary people to take photos and post them on WeChat;

3. Hire people to queue up

In order to create popularity, a group of "consumers" are hired to queue up, and after queuing up one round and then another. When the "popularity" is enough, real consumers will be attracted; group effect.

4. Hunger marketing

Use various limited sales methods to create a situation where supply exceeds demand and further stimulate consumers' desire to buy; on the other hand, it can also improve consumers' style .

5. Find big accounts on the Internet

Use big V and big accounts on Weibo and WeChat to promote new products. On the one hand, large accounts have huge traffic support and can quickly By creating a topic on the Internet, you can also get endorsements from internet celebrities, killing two birds with one stone.

Youth Cultivation Manual of Internet Celebrity Catering

For the endless number of Internet celebrity brands on the market, it is impossible to always be the darling of the trend and be favored by the public. So, how to Rapid transformation is an important issue that many internet celebrity brands need to think about after they become popular.

For enterprises, they should never be limited to becoming an Internet celebrity brand, but should strengthen their control of information to ensure that their marketing soft power is continuously strengthened while seeking a longer-term solution.

In order to build popularity, a group of "consumers" are hired to queue up, and after one round of queue, they will queue up again. When the "popularity" is enough, real consumers will be attracted; and queuing can also attract people. Eyeballs, causing a herd effect.

4. Hunger marketing

Use various limited sales methods to create a situation where supply exceeds demand and further stimulate consumers' desire to buy; on the other hand, it can also improve consumers' style .

5. Find online big names

Use big V and big numbers on Weibo and WeChat to promote new products. Big numbers have huge traffic support and can quickly By creating a topic on the Internet, you can also get endorsements from internet celebrities, killing two birds with one stone.

The youth training manual of Internet celebrity catering

For the endless Internet celebrity brands on the market, it is impossible to always be the darling of the trend and be favored by the public. So, how to Rapid transformation is an important issue that many internet celebrity brands need to think about after they become popular.

For enterprises, they should never be limited to becoming an Internet celebrity brand, but should strengthen their control of information to ensure that their marketing soft power is continuously strengthened while seeking a longer-term solution.

1. Instant experience

As information exchange becomes faster and faster, people’s experience of Internet celebrity brands is becoming more and more immediacy. Products that can attract attention and have long-lasting output in the future must have the characteristics of quick experience and quick enjoyment.

People’s attention points will become more and more scattered. If the chain of attention is lost in the middle, it will be difficult to attract lasting attention.

2. Scenario-based consumption

Whether it is an old style or a new decoration, these processes from new to old and from old to new allow consumers to complete a scenario-based experience. Ensure that the output is consistent with the principles of their inner values. Scenarioization is not only the feeling brought by the product, but also what the entire brand culture exports to the outside world. Only within the scene will it be easier for people to pay for services and added value. Without scenarioization, there is a lack of complete value feedback.

Take Internet celebrity cafes as an example. Coffee is no longer important in such Internet celebrity stores. On the contrary, the design and decoration of the cafe is more important. The store not only has good looks and coffee, but may also sell some fresh and original sundries.

Customers come to this beautiful scene and want to take pictures. It just so happened that the store launched an event to get discounts for sharing photos, and the photos were uploaded to social media, which aroused more people's interest in the store and came to "pluck weeds."

3. Word-of-mouth communication

As mentioned above, in the era of information explosion. People communicate very quickly as well. In the days when "the fragrance of wine is not afraid of the depth of the alley", word-of-mouth spread was very slow, but in the Internet era, word-of-mouth spread can play a role in accelerating the speed. Moreover, the effectiveness of this word-of-mouth communication can affect the life or death of a brand.

Speedo first entered China, and its official Tmall flagship store opened less than a year ago. Within the limited promotion time and budget, we quickly increased brand awareness, introduced traffic, and obtained shared dividends relying on word-of-mouth effects.

4. Differentiated tags

With the rise of a certain brand, when a certain brand becomes a "hot item", the amount of homogeneous content will increase accordingly.

It is extremely important to find out the advantages of your own products among homogeneous content. Sometimes it may be historical factors, sometimes it may be humanistic factors, sometimes it may be craftsmanship, and sometimes it may be future technology. Only with differentiation and differentiation can the brand road go longer.

5. Attribution marketing

A product belongs to a brand, and a brand needs to attract users. It is easy to think about Internet celebrity brands with Internet thinking, and it is easy to form exclusive fan clusters.

However, long-term maintenance and active expansion are difficult problems that attribution marketing needs to face. Feedback, rewards, and increasing circle barriers can help attribution marketing and create loyal fans of your own brand.

6. Quality level upgrade

In psychology, people have the motivation to actively seek innovation. A brand must have its own stages of growth. How to maintain the power of "always updating and always new" is the secret to growing into a towering tree. Making consumers feel "new", and accepting and liking the "new" is a means to maintain the charm of the brand.

Today’s Internet celebrity brands are no longer cheap products that suddenly emerged. They are the product of the collision between more and more traditional industries and Internet thinking. They package traditional brand information with Internet thinking and attract people’s attention. High-traffic areas allow rapid exchange of information, giving rise to hotspot hurricanes.