No matter what we do, we need to make a plan in advance. This is the basis for our actions. So how should we write the relevant plan?
The following is a general sample of college student innovation and entrepreneurship plans that I share with you for your reference.
A general example of an innovation and entrepreneurship plan for college students? I chose the catering service industry as my entrepreneurial goal, and started my business with a restaurant, named Mingyue, which gives people an elegant and warm feeling.
?1. Market research: ?After preliminary market research, the target consumer group I positioned is the surrounding college students and surrounding residents; the competitors are mainly existing and upcoming restaurants, legal procedures related to the catering industry, lease contracts, etc.
It's clear.
?2. Feasibility analysis: ?According to current market conditions, the catering industry has greater development potential than other industries, which can be manifested in a large consumer group, continuous improvement of industry competitiveness, and large-scale industry upgrades.
Especially around the college, although there are many restaurants, I found that the service and food supply of each restaurant are not in place and have no characteristics.
?According to the current market situation, consumers, especially young people, tend to consume foreign restaurants, such as McDonald's and KFC. In contrast, local restaurants featuring local cuisine have been left out, mainly due to the lack of
External publicity efforts, store hygiene and the quality of service personnel need to be improved.
?3. In terms of location: ?Mingyue Restaurant is located in the food street at the south gate of Xingtai University, and is connected with a series of restaurants. However, what makes our restaurant different from other restaurants is that it has a better dining environment and more
Excellent service.
The market of the school economy has a wide range of development areas. Consumers are also very simple consumers. Compared with external market competition, there is less competition. Self-employment is simple, focusing on small investments, and serving college students.
To serve students, we should provide the highest quality service. First of all, we must attract the attention of students so that they can visit our store in the shortest possible time. 4. In terms of style: ? Mingyue Restaurant has a warm and romantic style and provides customers with high-quality food.
The service provides customers with aristocratic enjoyment, and strives to create an elegant, comfortable and leisure consumption environment, and guide consumers to change their consumption concepts towards advocating nature and pursuing health.
?V. Restaurant Features ?(1) The restaurant is divided into two main parts, Chinese food area and Western food area, to meet the various consumption needs of customers.
Attract consumers from surrounding residential buildings.
?(2) The Chinese food area and the Western food area each have a kitchen. The kitchen is decorated with floor-to-ceiling glass, allowing customers to observe the food production process at close range (it can prove the quality of the food to customers and allow them to eat with peace of mind. On the other hand,
It can also improve the self-discipline of chefs and ensure food safety and quality).
?(3) The restaurant has a small kitchen (it covers a small area and is about the size of a small kitchen in an ordinary family) and is open to customers 1 to 2 days a week (can be booked in advance) for "customized delicacies"
"Food" time allows customers such as parents and children or friends and young couples from the college to work together as chefs. For example, parents celebrating their children's birthdays can make birthday cakes together in the small kitchen (it can reflect the humanized service of the restaurant, and the small kitchen only requires a few seconds
It occupies a small area, but the effect and income it brings are considerable. For example, young people will be very fond of this dining model. The concept embodied there is mainly to allow customers to have fun in the food, thereby creating a greater good impression of the restaurant.
Attract customers to spend).
?6. Proposed scale: ?Building area is 100 square meters, and one larger store will be opened.
?7. Product introduction: ?Mainly focused on Western-style steaks, combined with fast food, Chinese and Western soups, Chinese and Western rice dishes, signature staple food packages, snack world, beauty desserts, water bar drinks, etc. to meet the needs of consumers: ?
1. Launch the signature staple food set meal, which is economical and affordable.
Western food combined with fast food? 2. Beauty desserts are most suitable for female college students who love beauty.
?3. Make some cold drinks, hot drinks, snacks, salads, etc. according to different seasons? 4. In terms of interaction between the restaurant and customers, the restaurant places a "food suggestion board" in a prominent position to allow customers to write down their expectations in the restaurant
The name of the food you eat and the production process allow the restaurant to create new dishes and update the menu regularly to meet the needs of customers.
?5. In terms of preferential measures, the restaurant will distribute "breakfast coupons" to customers who spend a certain amount to expand the restaurant's breakfast food.