Small restaurants generally lack momentum and have inconspicuous highlights, making it difficult to attract people's attention. No matter how good the taste, no matter how clean and tidy they are, it is difficult to attract people. what to do? In fact, the store name is the first element that diners notice about a store. Regardless of Feng Shui factors, you can start by positioning the pain points of diners. The so-called positioning refers to the target consumer groups of the store and what factors they mainly consider when purchasing in the store. Generally speaking, most of the consumers targeted by small stores are low-income working people. It is difficult to go out and work hard, and it is difficult to taste the taste of home-cooked food. This group of consumers miss their mothers’ cooking skills very much. In short, the pain point is I want to eat a good meal but not expensive! With the above mental preparation, there is a direction for naming: local food restaurant, hometown local food restaurant, mother's handmade snack restaurant, good memory food store, childhood food, etc. Of course, in addition to the store name, the sign should be eclectic and have a bit of flavor.

The name of a restaurant is a business card. The quality of the name is related to brand communication and recognition. How can you come up with a store name that sounds good and is easy to spread?

In addition to being meaningful and precise, you can also think based on some basic naming principles.

How to come up with a nice and easy-to-remember name for a small restaurant? |Knowledge Tree

Four tips for naming a restaurant without mistakes

Brand naming basically follows the four-step formula: naming the surname, naming the region, naming the flavor or ingredients, and the store name + category Name it.

When choosing a restaurant name, you should pursue a unique name.

A good name is one that impresses customers when they see it. And this buzz can be visual or cultural.

Creative Tips for Naming a Restaurant

How to name a restaurant? In fact, you can use homophony, down-to-earth emotions, naming, curiosity, and surname naming.

1. Use the word "Ji" or "ya" in the name.

Since it is a small home-style restaurant, I naturally wanted to use the word "Ji" in the name. It is a good sign that the business is booming and developing for a long time, so the most traditional and down-to-earth way is to use auspicious and elegant but not vulgar words to name it, so that the diners who come to dine will also feel happy.

2. Name the small restaurant with the last name or nickname of the owner

Naming the small restaurant in this way will make people feel a different sense of intimacy, especially the surname A more special surname or nickname will naturally deepen the impression of diners.

3. Use signature dishes to make your name

What is the biggest signature dish of your small restaurant, or what type of cuisine is it good at, as long as it is guaranteed to have good taste Confidence, naturally such dishes can also be included in the name, so that diners can understand it at a glance, and interested diners will be attracted.

4. Naming with regional characteristics

It is to use symbols that are well-known in the region or represent regional cultural characteristics to give people a good cultural association and consumption experience. Of course, this You need to have the kind of regional culture that is well-known in other places.

5. Use a humorous naming method

Since it is a home-style restaurant, you might as well highlight the warmth of "home-style" in the name, but you can use a more humorous way. It should be expressed and read in a catchy way, so that it will naturally attract the attention of others.

A creative and easy-to-remember name for a small home-cooked restaurant:

Guests are welcome to enjoy a bowl of fragrant dishes, enjoy a meal with evergreen grandma, repeat customers, and enjoy the fragrant Chinese style old kitchen

Neighbors and neighbors chopsticks music hometown guests taste all kinds of delicious food, come to Chasa Xiang gathering will be blessed with good food

Yipin Haoxiangbang Northeastern cuisine Northwest Laohan Zhijia Mingxuan Huoyuan Inn Valley The delicious rice is fragrant and full

Shangyameiqimukangweiyidemanor The delicious pot-hopping comes every day at Huimeizhai Baiweixiangzhai