Shandong has a tradition of "hospitality" since ancient times. "Hospitality Shandong" is the image logo of Shandong tourism. It also introduces a high-level summary of Shandong culture and condenses the image of a modern tourism brand. It is also a way of publicity that represents Shandong's cultural resources and characteristics.

Shandong has Confucius, a great wonder in the history of world culture, as well as Dongyue Mount Tai, mother river Yellow River, etc. Friends are welcome to visit!

My old lady comes from Kite City, Weifang, Shandong (son’s home), and Mo Yan’s hometown (home) in Gaomi, Shandong. Friends are also welcome to come to Weifang and visit Gaomi!

(Randomly taking pictures of the beautiful scenery around Gaomi) I am happy to answer the question. Shandong is the hometown of Confucius and Mencius, a land of etiquette, open-minded and hospitable, and makes friends with guests from all over the world.

Hello, my name is Zhang Chang, an eyebrow painter. Let me answer this question.

"Hospitable Shandong" is the tourism image logo of Shandong Province and also the tourism promotion slogan of Shandong Province.

This slogan highly summarizes the cultural characteristics of Shandong tourism, condenses Shandong's tourism brand image, conveys the most vivid and direct tourism information of Shandong tourism, gives people unlimited imagination and yearning, and has great publicity and inspirational effects.

1. The meaning of the slogan "Hospitable Shandong": "Hospitable Shandong" is not only a cultural tourism brand, but also enriches the connotation of tourism etiquette; it is not only the guiding ideology of Shandong tourism etiquette, but also the embodiment of the "people-oriented" tourism idea.

The language of "Hospitable Shandong" is concise and popular, with strong appeal and sonorous rhyme, making it unforgettable.

Although "Hospitality Shandong" only has four short words, it is rooted in Qilu culture. It not only embodies the people-oriented Confucian culture, but also embodies Confucius' moral concept of "it is a pleasure to have friends from far away"; it not only embodies Shandong

The people's hospitality also reflects the magnanimous and bold character of Shandong people; it not only reflects Shandong's cultural heritage, but also reflects the charm of Shandong's vacation and leisure.

2. The origin of the slogan "Hospitable Shandong": In 2007, Shandong Province in order to build the Shandong tourism brand, expand the popularity of Shandong tourism, promote the development of Shandong tourism economy, make Shandong tourism famous throughout the country, and realize the quality transformation and scale of Shandong tourism.

Leap and plan to build Shandong tourism brand.

The Shandong Provincial Tourism Bureau hired a well-known domestic tourism planning company at the time to carry out planning. Based on in-depth research on Shandong tourism, the planning company created the tourism brand and tourism slogan of "Hospitable Shandong".

The Shandong Tourism Bureau integrated Shandong's tourism resources and tourism promotion funds, and carried out large-scale publicity and promotion in major mainstream media across the country. At that time, the "Hospitality to Shandong" tourism logo and tourism slogans resounded throughout the country, driving the rapid development of Shandong tourism.

Development has produced huge economic benefits.

3. “Hospitable Shandong” tourism brand logo: While creating the “Hospitable Shandong” tourism brand logo, the “Hospitable Shandong” tourism slogan sounded at the same time.

The brand logo of "Hospitable Shandong" is not only concise and easy to read and remember, but also highly summarizes the local characteristics and cultural connotation of Shandong tourism, and has strong language appeal and visual impact.

This logo combines a variety of cultural elements, including Shandong's tourism image of "the first of the Five Mountains, the coast of the sea, the hometown of Confucius and Mencius, and the land of etiquette", as well as Shandong's bold and enthusiastic hospitality, which can arouse people's

I have unlimited imagination and beautiful yearning for Shandong tourism.

4. The cultural foundation of "hospitable Shandong" 1. A holy place for hospitality Confucius is the founder of Confucianism and the greatest philosopher and educator.

Closely connected with the name of Confucius is Qufu, the "Holy City of the East" with a long history of more than 5,000 years.

Qufu's Confucius Temple, Confucius Mansion, and Confucius Forest Park were included in the World Heritage List in December 1994, becoming a holy place for Chinese people to commemorate Confucius and promote Confucianism.

Mount Tai is known as "the first of the five mountains". In traditional Chinese culture, it has always had the reputation of "the only one of the five mountains". Since Qin Shihuang enshrined Zen in Mount Tai, emperors of all dynasties followed Qin Shihuang's example in enshrining Zen and offering sacrifices here.

It has a series of laurels. It is a world cultural and natural heritage, a world geological park, a national key cultural relic protection unit, a national key scenic spot, and a national AAAAA tourist attraction. 2. Shandong has Confucius and Mencius in the etiquette of hospitality.

The hometown of Confucius is the birthplace of Confucianism. Confucius devoted his life to education, and his disciples and teachings spread all over Qilu. The core of Confucianism is "benevolence" and "the benevolent love others", which means educating people to have benevolence.