Text/Su Letu/Su Le 1. The wisdom of one person can never be as good as that of a group of people when choosing hot topics from his peers. When you can’t think of a good topic, you might as well look at what your peers are posting.

Whatever is popular, you can copy it, using the same topic, but using different language and content.

For example, I work in self-media and I see that other people’s Tiktok posts about submissions are very popular. Then I can combine my own submission experience and post an article on how novices can make money by submitting submissions, which can also become a small hit.

2. Mining from past popular articles. When you can’t find material, have you ever thought about mining from previous issues?

For example, I once wrote a popular article on energy management, so I can also post this material on Douyin. Of course, it is best not to have the same video content as the article. If readers are always shown the same thing, it is easy to get fatigued.

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So, how to differentiate with content?

You can work hard in three directions to select a certain point in the article. The longest short video is one minute. It is impossible to talk about many things like the article. Since it cannot be comprehensive, why not just follow one point?

How about digging deeper?

For example, when it comes to making a list for time management, how to make a list, how to put it into practice after making a list, and what mistakes novices tend to make, you can explain this point in more detail and in depth.

Although I will talk about different points on the same topic as the article, it does not mean that I cannot talk about other content. Time management is still the main focus. You can also talk about a point you just learned recently, explain it clearly in a video, and feed it to

Something new for readers.

Talking about the opposite direction, for example, you said before that everyone should do a side job, but now you can also say that not everyone is suitable for a side job, because everyone’s vision is changing. What I wrote last year, as my experience increases and my horizons broaden.

, some opinions will really overturn your own. You talked about this last year, and you can talk about other things next year, but the premise is that your opinions must be tenable and able to justify themselves.

3. Extend from industry keywords. For example, if you are in the workplace, then the industry keywords are colleagues, salary, job hopping, interviews, management capabilities, leadership, influence, etc... For example, if you are in the food field, the industry keywords may be

Is it home cooking, baking, cooking, weight loss meals, etc... For example, if you are in the emotional field, the industry keywords are marriage, sexual relations, love, being single, breaking up, getting back together, etc... Put the industries you can think of

Write down the keywords. If you start with the keywords, see what topics you can associate with them. For example, job-hopping in the workplace, you can write about the best time to change jobs, what to prepare before job-hopping, and how to quickly obtain information after job-hopping.

Leadership trust, what are the misunderstandings about job-hopping, how to talk about ideal salary when changing jobs, etc... Keywords can cover relevant issues searched by users, efficiently acquire accurate customers, and at the same time, it can also allow you to expand more unexpected topics.

Therefore, learning to analyze keywords is a skill that every self-media person must master.

4. Choose topics from platform activities. Douyin and Toutiao have launched activities to receive bonuses through videos. You can get certain rewards by posting high-quality videos around a certain activity theme.

Instead of thinking hard about what video you want to make, you might as well open the platform and see what popular activities you can participate in recently. This way you will have a direction for choosing a topic, and you will also have the opportunity to receive bonuses. It can be said that you kill two birds with one stone.