As two independently operated brands under Yum Brands, the positioning of "Pizza Hut" and "Pizza Home Delivery" will be clearer in the future, and this difference is most obviously reflected in the products.

Yesterday, we learned from China's Yum Brands that starting this month, the iron pan pizza originally owned by Pizza Hut and Pizza Hut Home Delivery will be removed from Pizza Hut Home Delivery and become a unique product of Pizza Hut.

At the same time, Bisheng Home Delivery's newly launched pure pizza will become a unique product of the brand. At the same time, Bisheng Home Delivery will only operate this type of pizza in the future, and its original hand-made pizza will also be withdrawn at the same time.

"This strategy is to use products (differences) to separate the development of the two brands." A relevant person from Yum! Brands told reporters.

Pizza Hut Home Delivery is an independent brand derived from Pizza Hut.

However, due to the similarity in name and appearance, consumers are easily confused between the two brands.

The above-mentioned person also said that in fact, the positioning of the two brands is relatively clear. The difference is that Pizza Hut is "high-end Western-style casual dine-in dining", while Pizza Hut is positioned as "popular Western-style food delivery catering".

Due to the short baking time of the pure pizza launched this time, and the overall price of this series of pizzas has been reduced by 20%, it is more in line with the delivery and popular positioning. Therefore, it is positioned as a proprietary product of "Must Win Home Delivery"

.

In the future, such independent products will continue to increase.

"Due to the difference in brand positioning, the two brands of Pizza Hut and Pizza Hut will have greater differences in the future. However, due to the innate connection between the brands, Pizza Hut will continue to launch independent new products in the future, especially products that meet the needs of delivery and personal dining.

At the same time, it will still launch the same new products as Pizza Hut," the person said.

What is noteworthy is that this strategy of distinguishing brands by products is only implemented in the Chinese market, which shows that Yum! Brands has paid more and more attention to the development of its brands in the Chinese market.