The food city is divided into online and offline traffic diversion

Offline methods

Conventional traffic diversion: Make good on-site atmosphere arrangements and coordinate with regular activities.

For example: consumption points, free gifts, free orders, lottery, etc.

Seasonal traffic: Coordinate with holidays and do publicity well in advance, for example: 2.14 Eating Couple Big Stomach Contest outdoor traffic: choose advertising around the food city Post advertisements, such as ladder door advertisements in surrounding communities, community advertisements

Online methods

Self-media diversion: Food City establishes its own WeChat (the backend can be developed twice) , Weibo official account (can be forwarded to the lottery), and combine it with the Food City offline to launch scan code follow activities, for example: scan the code to follow the free lottery draw

New media traffic: Cooperate with local new media Vs, Invite them to the Food City to experience writing articles, videos, and fan invitation reports

Internet celebrity live streaming: Cooperate with local live streaming Internet celebrities (Douyin, Huya, etc.) and invite them to the Food City to do live broadcasts , it is best to have theme coordination

Online and offline needs to be combined with each other

Normal activities should be coordinated with event marketing, for example: the city-wide selection of food endorsements in XX Food City in 2019

Use old media for publicity, such as TV stations and radio stations (due to the impact of new media, their publicity is very flexible and can even be promoted for free)

Mobilize food city merchants Establish a marketing alliance, for example: a merchant with high consumer popularity will give a voucher to a merchant with less popularity