A new type of catering model - business casual catering. Business casual catering refers to the purpose of business negotiations, friend gatherings, leisure and entertainment, etc., driven by the increasingly diversified business activities and leisure methods, mainly relying on catering, tea, coffee

and business services as the main form of multi-functional consumer activities.

Its core is to "enhance the value of catering services with business functions, and increase the connotation of leisure culture with service innovation". It has four basic characteristics: First, it provides customers with meticulous and thoughtful humanized business services. The club and catering private rooms are equipped with Internet,

Long-distance phone calls, typing and copying, sending and receiving faxes, reading books and newspapers, and cultural festival lecture services; secondly, providing customers with private, comfortable, and warm space for business, entertainment, friends, and dining; thirdly, providing delicious Huxiang catering and specialty teas

, coffee; fourth, the price is high quality and economical.

It has the characteristics of humanization, privacy, distinctiveness and economical service.

The concept of business and leisure catering (referred to as business catering) originated on the banks of Dongting Lake in Yueyang Tower, Hunan.

As an important birthplace of Xiang-Chu culture, Yueyang has the majestic shape of Baling, with famous buildings in the world, the title of "Junshan", and the Yangtze River. Since ancient times, it has convenient transportation and gathered merchants.

Today, with the reform and opening up, the people of Yueyang are creating a new era of economic prosperity with joyful feelings and a spirit of unity and pursuit. The tertiary industry, especially restaurants, teahouses and other leisure and cultural industries are booming.

The creation of the business and leisure catering business model is the combination and improvement of Huxiang's characteristic restaurant culture and teahouse culture.

In this context, times make heroes. Mr. Zou Shaofeng, chairman of Hunan Anpuri Business Catering Management Co., Ltd., seized the opportunity to become the founder, practitioner and leader of the concept of business and leisure catering.

It interprets the traditional Yueyang teahouse culture into a modern business and leisure dining model.

Hunan Anpuri Business Catering Chain Co., Ltd., founded by Mr. Zou Shaofeng, has Anpuri Business Club, Apton Business Club, Andel Business Club, and Boston Business Club, which are rooted in Hunan culture and lead business and leisure in northern Hunan.

The trend of catering development has changed people's life, leisure, entertainment and catering quality, and actively promoted the comprehensive upgrade of business catering culture and the expansion of operations nationwide.

Anpuri business and leisure catering is a new business and leisure concept proposed by Mr. Zou Shaofeng. It is an intelligent club (tea restaurant) featuring Anpuri business catering and Xiangchu folk leisure culture.

The biggest features of Anpuri business catering are: sitting in a European-style environment to eat Chinese food, luxurious European-style high-end interior and exterior decoration, impressive store size and store image, first-class Xiangchu cultural specialty catering, and humanized finely decorated private boxes

, a unique modern intelligent IT business room with ordinary consumer prices that contrasts greatly with the high-end consumer environment.

These combinations of buying points capture the psychological characteristics of the vast majority of Chinese people who regard "face consumption" as the first choice in business, socializing, gatherings and other occasions. They are a business dining and fashionable consumption place that is very popular among ordinary citizens and business people. After opening the store,

A very popular consumer group can be formed in a short period of time.

Mr. Zou Shaofeng is the founder, practitioner and leader of Anpuri business and leisure restaurants.

He skillfully integrated the modern business concepts of developed coastal cities into the traditional Yueyang tea house culture and Xiangchu culture, and successfully performed a "business and leisure dining model" with modern intelligent business functions.

Mr. Zou Shaofeng has more than 20 years of rich experience in hotel management. He has unique life experience and inner character. He has also created a fabulous corporate growth trajectory and excellent corporate culture, laying a solid foundation for the external cooperation and chain development of Anpuri Enterprises.

Foundation.

At present, the business and leisure catering model created and developed by Mr. Zou Shaofeng (multiple Ampuri directly-operated stores and joint-operated stores) has been successfully promoted in Yueyang area, achieving considerable economic benefits and brand effects, and aroused local interest.

It has received widespread attention from the government and citizens and high praise from the media.

"People's Daily", "China Youth Daily", "Hunan Daily", "Contemporary Business Daily" and other major media have reported on Mr. Zou Shaofeng's outstanding entrepreneurial deeds.

In 2009, Mr. Zou Shaofeng was named the Outstanding Youth of Hunan Province and won the 11th Hunan Youth "May 4th" Medal. He was hired by the Hunan Provincial Government as the "Mentor of the National Entrepreneurship Mentoring Group" and has served in 14 prefectures and cities in Hunan.

Hunan Institute of Technology, Changsha University of Science and Technology, Hunan Institute of Foreign Economics and other higher education institutions conducted dozens of lecture tours.

His outstanding deeds of hard work and strict self-discipline have touched countless young people in Hunan and spread throughout Hunan and Hunan. He is a model of entrepreneurship in the new era that is highly praised by local governments and young college students.

Anpuri business and leisure catering single store has a large scale, stylish decoration environment, unique catering business model (with both business and leisure functions), low investment risk, stable market customer source, long project revenue period, strong brand awareness and fashion consumption influence.

It is an innovative service economic entity worthy of investment.