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Development course of Liumei roast chicken

The second generation of Liu Mei roast chicken is called Liu Jinkai. In 1933, Liu Jinkai took over the skill of cooking roast chicken from his father Liu Jun, and began to continue the family business of his ancestors. However, in that war-torn era, people were in a trance, and doing business was always on tenterhooks and restless. After liberation, Liu Jinkai thought that he could finally let go of his hands and feet to carry forward the ancestral craft, but before the family business became bigger, it happened that the public-private partnership began in 1956, and Liu Jinkai became an employee of the county food company. However, at that time, the county food company did not produce roast chicken, and even the best craftsmanship was "a hero's useless place." In order not to let this craft of ancestors be lost, Liu Jinkai quietly handed down the old soup stock of his ancestors to cook roast chicken, packed it in two small crocks and buried it in the corner of his yard. In order to prevent corruption, he secretly digs it out and cooks it twice every summer. During the "Cultural Revolution" years, when he criticized capitalism, he was even more nervous. Every time he cooked soup stock, Liu Jinkai's heart was depressed, and this soup stock was even useless.

In p>1978, Liu Jinkai retired and his eldest son took over the job. It was precisely that year that the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China was held, and the spring breeze of reform and opening up blew into this small county on the Bohai Bay. The wave of developing individual and private economy is rolling in, and Liu Jinkai puts down his worries, with a long-lost smile on his face, and leads the whole family to dig out the old soup that has been hidden for many years, set up a cooker and resume the old business of "Liu Mei roast chicken".

At that time, the Liu family was a big family of seven people, with five children, and only the boss took the shift, so family life was very difficult. Liu Ergang, the second son who is studying in middle school, dropped out of school and helped his father push the wheelbarrow with the cool box of "Liu Mei Roast Chicken" to the market every day. In 1982, my father, Liu Jinkai, felt that he was old and was a little overwhelmed, so he passed on his ancestral craft to Liu Ergang, who was under 18.

As the third generation descendant of Liu Mei's roast chicken, Liu Ergang feels a great responsibility. He has devoted himself to the roast chicken business, and he wants to make this ancestral family business better and more brilliant. Fortunately, he caught up with the tide of the great development of the private economy and made Liu Mei's roast chicken in full swing. In the 198s, from a wheelbarrow with two wheels of Haihe River to a four-wheeled mobile kiosk, and finally to Liu Mei's roast chicken shop, his funds were rolling, his sales area was expanding, and his small business became more and more prosperous, and the roasted roast chicken was often in short supply.

since the 199s, the state has issued a series of preferential policies to encourage the development of private enterprises, especially Liu Mei roast chicken, which has developed rapidly. Liu Ergang formulated a new business strategy in a timely manner, seized the opportunity, lost no time to increase investment and expand production scale. In 1995, it invested 12, yuan to build a "Liu Mei Roast Chicken" processing factory. In 1998, Liu Ergang raised 6, yuan to purchase a set of modern assembly line and high-temperature sterilization and vacuum packaging equipment with domestic leading level; In 1999, it invested another million yuan to buy out a bankrupt enterprise in the county, built a 1,8-square-meter production and processing workshop and office building, and purchased testing and testing equipment with advanced domestic level, and strictly checked every processing link of raw materials and the quality and hygiene of products, making the production process more reasonable and the product quality steadily improved. In June, 2, Liu Ergang felt that the time was ripe, so he set up Liumei Industrial Co., Ltd., which became a modern private enterprise in our county, integrating acquisition, slaughter, fine processing, vacuum sterilization and finished product packaging with production, supply and sales chain.

Today, "Liu Mei" series products are spread all over the counties around Beijing, Tianjin, Tang and Qin and the Northeast. The number of regional general agents and chain stores has grown to more than 3, and a large product sales network has been formed. The production benefit has changed from only one family to a modern private enterprise with fixed assets of 8.6 million yuan, annual output value of 1 million yuan and profits and taxes of 1.2 million yuan. In 1999, "Liu Mei Roast Chicken" was rated as "Quality Product of Hebei Province" and "Liu Mei" trademark was rated as "Famous Trademark of Hebei Province". In 2, Liu Mei roast chicken entered the ranks of enterprises stipulated by the state, implemented total quality management standards, and was inspected and accepted by the Ministry of Agriculture and issued certificates; In 21, it was awarded the title of "Famous Trademark Enterprise in Hebei Province", "Famous Brand Product in Hebei Province" and "Famous Brand Enterprise in Food Industry in Hebei Province", and it was the first in the same industry in Hebei Province to pass the ISO92 international quality system certification, paving the way for the products to enter the international market. Looking forward to the future, Liu Ergang, general manager of "Liu Mei Roast Chicken" Industrial Co., Ltd., is full of confidence. He boldly plans to plan the business strategy of Liu Mei Industrial. In two or three years, he will invest heavily to build a large modern private enterprise with fixed assets of 25 million yuan, total output value of 16 million yuan and profits and taxes of 2 million yuan, and connect with the international market, so that "Liu Mei Roast Chicken" can go abroad, enter the international market and create a world-famous brand. We will blaze a trail of management and development with the characteristics of "Liu Mei", form an intensive, large-scale, diversified and trans-regional large-scale enterprise group, and let "Liu Mei Roast Chicken" exude charming fragrance from generation to generation.