The choice of address is very important for investing in restaurants. How to scientifically choose profitable shops? When choosing a site, we should pay attention to avoiding policy risks, paying attention to store hardware standards and the surrounding business environment.
First, avoid policy risks.
In the face of various shops launched in the market, investors first need to have certain legal and policy awareness. Many people who invest in restaurants have stumbled because they ignored the relevant policies of the catering industry.
For example, a Mr. Li in Beijing bought a well-known real estate store in Beijing CBD area two years ago, and plans to rent it for a long time. Shortly after the purchase, Mr. Li signed a two-year lease contract with a catering company. However, in June last year, the Beijing Municipal Administration for Industry and Commerce 14 issued a residential commercial ban, prohibiting commercial activities in buildings with residential projects. Subsequently, after comprehensive consideration, Beijing Environmental Protection Bureau promulgated a new policy and regulation, stipulating that all building developers of residential projects are not allowed to open restaurants.
The implementation of these two policies has made Mr. Li feel the pressure of store leasing, and the store he bought is likely to face a downward trend in rent level. Because the catering company has indicated that it will not renew the lease. Through the example of Mr. Li choosing to buy shops, we find that it is very important for the "landlord" who is committed to investing in catering shops to understand the relevant policy changes when choosing to buy shops.
Second, the hardware should be "excellent"
Perhaps people will find this phenomenon: many restaurants under residential buildings directly emit smoke and gas into the air without any treatment, which makes the smell of oil smoke around restaurants very strong and seriously affects the lives of residents upstairs. In fact, this type of store simply does not have the conditions to open a restaurant, and it is in danger of being closed down at any time.
Investors in catering shops must know the specific engineering and technical indicators of the whole building and the houses they buy, especially the indicators necessary for opening a catering industry, which relates to whether the direction and diameter of the smoke exhaust pipes of the shops meet the standards for operating catering. If the above conditions are not met, investors need to know whether they can be transformed into catering shops, including how to transform, who will transform, the transformation cycle and cost. Don't believe the developers' vague introduction to the shops. Be sure to ask the detailed data of every aspect.
Tips for site selection of three or six major sections
Because the catering industry has its own characteristics and requirements, the characteristics of different lots have different requirements for the catering industry. There are six lots that need to consider the location of catering shops.
1. If the operator chooses to operate near the station, its main customers are travelers, including employees and students. It is most suitable to open a fast food restaurant in this area, and the pricing problem should be handled carefully, and it should be different for different objects. For example, Chengdu snacks, Lihua fast food and so on.
2. If the store is located in the concentrated area of the company and its main customers are employees, the purpose of its visit is nothing more than business negotiation or chat. Therefore, how to deal with customers during the lunch peak period and how to deal with the light business on holidays and weekends has become the focus to be considered when choosing this lot. For example, Kyushu fishing port (tea restaurant), Hunan and Hubei love, Shangdao coffee and so on.
3. if you choose to operate catering in school street, students are the main customers in this area. There is no obvious difference between the peak time and the light time in a day, but the seasonal difference is quite large. The motivation for students to use the dining room is not only chatting and entertaining, but also gathering with classmates or reading books. Therefore, we must pay attention to the convenience of desk and chair movement, and prepare books, newspapers and magazines. Such as small potatoes, McDonald's, KFC and so on.
If you choose to run a restaurant in the downtown business district, this location is a place for dating, chatting, shopping and resting, and it is certainly the most suitable place to open a shop. This lot is suitable for all kinds of shops, but it should have its own characteristics. For example, Starbucks, McDonald's and various western restaurants.
If you choose to open a restaurant in a residential area, you must clearly reflect the warm feeling and provide fresh and delicious food. For example, set up bulletin boards and hold interesting activities such as making friends and competitions. For example, Tianwaitian Roast Duck Restaurant and Holiland Cake.
6. If you choose to run a restaurant on a suburban road, the restaurant on that road must have a parking lot and eye-catching advertising signs. If this is a large restaurant specializing in cheap dinner, providing special catering will be the business focus of the lot. Such as Chinese hotel in Dazhaimen, tree bar and other farmhouses and theme leisure dining places.
Specific steps of investing in catering stores
1. I don't know how to do the steps (business license 1000 yuan). If possible, get a health permit.
2. I don't know how much money I need to invest in total (the basic decision of the store is 5000 yuan/month). The rent in 50 yuan is too expensive!
Second-hand equipment may cost 10000- 15000, mainly because cooking tools are expensive.
The refrigerator can be delivered by those agents and give him a deposit of several hundred yuan.
Tables and chairs, ingredients, oil and salt rice, dishes and drinks are all around 3000 yuan.
3. How long does it take to start business? Breakfast needs at least 3 hours, and dinner needs 20:00-3:00.
4. What are the daily expenses: daily food, drinks and other consumables,
When you first start your business, you usually spend almost as much as your turnover.
5. What other issues need attention?
Buy your own goods and grasp the taste of food.