Everyone knows that Taobao’s details page plays a key role in buyers placing orders, so how can Taobao’s details page be designed to be attractive? In fact, Taobao's details page is never designed randomly, but has a fixed framework and template. Let me tell you below. 01

Determine the product color style

First of all, before designing the product, you must determine the design style, color, and elements of the product. For example, it is best to use bright colors for food and catering categories. , warm colors such as orange, yellow, red, green, etc. can easily arouse people's appetite. You can also go online to find some small catering design elements, which will make the overall design style of the details page natural, concise and generous. 02

The brand story of the product

With the design style of the product, effective content filling is also needed. The most impressive part of a good product is actually the product. The brand story allows people to see the development process of a product brand, the core concepts, values ??and brand mission of the product. People can easily become interested in some traditional and long-standing product processes or inventions. When a product is worn With the cloak of history and culture, and the connotation and heritage of culture, it is not just a product, but a symbol of the development of civilization, and can be more widely recognized. 03

Basic information of the product

The parameter information of the product is the most basic, mainly the basic information of the product, such as the product name, the origin of the product, the material of the product, the product The size (dimensions), product specifications (single and even), product model, product color, etc. 04

The group of people the product is targeted at

The so-called group of people the product is targeted at refers to whether the product is targeted at the elderly, middle-aged people, children, etc., or the scope of application of the product, such as knee pads The first category is targeted at people who often run, have ligament injuries, couriers, load-bearing, sports injuries, postoperative recovery, have unstable bones and joints, or are engaged in special jobs such as athletes and cycling competitions. 05

Ingredients and functions of the product

The most important thing about a product is its description, such as its main ingredients and functions. If there are any ingredients that may cause allergies, special labeling is required. In addition, according to the latest advertising laws, advertising rhetoric should not be exaggerated, nor should the efficacy of products be overly promoted. 06

Refining a core selling point

Almost every product will have a core selling point, which is the key to attracting buyers. For example, many rice cookers have a timer function, so there is ?A rice cooker that wakes you up? A rice cooker that sings?, Knee pad products, in order to highlight breathability and comfort, there is a "breathing knee pad" and so on. 07

What are the advantages of your product?

In the design of the product details page, there is another important point to look at, that is, what are the advantages of your product? After all, current merchants and There are so many products, and consumers have more choices. At this time, the advantages of the product become very important. It is best to make a comparison chart between the product and other products, such as details, craftsmanship, materials, and effect methods. Select one or multiple competing products on the market for analysis and comparison, so that consumers can see your advantages at a glance. 08

Buyer shows or positive reviews of the product

Of course, a good reputation from product users is very important. You can include some positive comments about the product from consumers who have purchased the product in the past. Or a buyer's show, so that buyers can clearly and intuitively see the quality of the product. 09

Warehousing and logistics of products

Of course, in addition to the quality of the product, people are more concerned about the warehousing and logistics of the product, such as whether there is sufficient inventory, or whether the goods can arrive at the end of delivery. Get it to users quickly, because many people want to receive their products immediately. For example, the popular Dongdong is well-received for its fast logistics. You can receive it on the same day when you place an order. Especially if you buy some valuable items online, the safety of logistics is even more important, and users must give priority to it. issues to consider. 10

Product after-sales service

Of course, a product’s after-sales service is also very important. Generally, products purchased in regular stores or malls have relatively good after-sales services and can be quickly returned or exchanged. goods. Therefore, various information such as genuine guarantee, seven-day no-reason returns, worry-free returns, after-sales service phone numbers, Want Want, etc. need to be written very intuitively and clearly, so that consumers can see it at a glance. If they encounter problems, they should also be contacted within 3-5 seconds. Solve the problem as soon as possible within working days. As long as the after-sales service is good, consumers will be 100% satisfied with the product.