how to run an enterprise wechat WeChat official account well takes only four steps, without looking at regrets

positioning: what is the positioning of WeChat official account and what kind of industries or customers it serves?

planning: typesetting and composition are more important. The columns should be unified, so that users will feel neat when receiving messages. Many times, the columns with different shapes make me feel very tired. I pay too much attention to WeChat official account, and the irregular columns are hard to make people want to find bright spots. In the golden column, it is mainly to put important content, which is also what people click to read and share the most.

Title-Highlights without exaggeration

Content-Exquisite creativity and valuable

Interaction-Dealing with customers and communicating

Information-Analyzing the situation, adjusting the time

Promotion-Good way, high experience

Be innovative, form your own style, and have continuous reading. So as to run a WeChat WeChat official account?

12 forms for you to operate WeChat WeChat official account

Form 1: Leave a message and reply politely

Generally, a topic is prepared according to the current hot spots, recent activities, festivals and celebrations, so that users can reply in the message area of pictures and texts during the activity time, and then randomly screen or select winning users according to rules such as the number of likes.

There is another way to test how many users are willing to participate in the interaction in the simplest way by randomly selecting the winning users directly if they ask to leave the specified content.

In addition, it is also possible to solicit registration messages, which are not only linked to other activities, but also get the qualification to participate in other activities through message reply.

comment on activity form:

it is simple, easy to operate, with high user participation and strong controllability. However, users are prone to mental fatigue, and the topic needs a strong sense of interaction.

Form 2: It is polite to take photos

One way is to set the direction.

For example, photos with different themes, such as parent-child photos, family photos, wedding photos, styling photos, landscape photos, food photos, cute pet photos, etc., or other interesting photo types: the third photo in the mobile phone, the strangest expression photo I have done, the most ridiculous gift photo I received, etc.

Then, let the users send the photos to the backstage of WeChat official account, and then select the winning users according to the rules of the activity.

another way is to promote sharing, transactions or other KPI exposure activities.

For example, share a specified picture or article to a specified circle of friends, WeChat group or other platforms, and then retrieve the corresponding picture.

or, take photos of purchased items or shopping receipts, and send them to the backstage in WeChat official account, and the operators will select and reward them after receiving them.

comment on the activity form:

it has a stronger sense of interaction and can be combined with operational objectives. However, it is more difficult for users to participate than to reply politely. The received pictures can only be stored in the WeChat background for five days, and it is necessary to collect the user participation information in time.

Form 3: Give a red envelope with a password

If the most popular gift in WeChat official account is anything, users will definitely tell the truth and give it a red envelope. WeChat official account operations, red envelopes are also very common.

generally, advance notice is given, and the red envelope password is announced at a certain point in the activity cycle. After receiving the red envelope password, the user can reply to the corresponding red envelope password on WeChat or enter the password content in the Alipay password red envelope to get the red envelope.

in order to control the cost, the number of red envelopes is generally limited, while stocks last.

Comment on the activity form:

It is an effective means to gather popularity, but now there is a WeChat red envelope team, so we need to be alert to the concentrated attack of invalid users, which leads to the loss of the meaning of the activity.

Form 4: Lucky Draw Courtesy

During the activity, users can complete the specified requirements, or users of a specified type can enter the activity page through the public platform to draw a lottery and have the opportunity to win prizes.

The forms of the lucky draw can be the common big turntable, nine squares, golden eggs, scratch music, flip music, etc., or the forms presented to users can be made into certain patterns according to the theme of their own creative activities to increase the interest and freshness.

comment on the form of activities:

a common way to give back to users, it is suggested to set more rich small prizes besides the grand prize to ensure that more users can participate in or win prizes, so as to strengthen the relationship between users and the platform.

Form 5: interactive games with prizes

At present, free interactive games are provided on many platforms. These small games are usually similar to some popular stand-alone games, such as Lianliankan, Enjoyment, fruit cutting, Parkour, cash cow, landlord fighting, mahjong playing, etc. Users can have fun and win prizes through small game competitions.

if accessing other platforms will lead to data leakage on your own platform, you can also find your own technical team to develop interactive games and keep the background and data in your own hands.

comment on the activity form:

it is entertaining and can bring users a certain freshness and participation interest.

Form 6: Viral H5 Interaction

Not every activity needs a reward to have participation. Now many forms of viral H5 activities can also be referred to.

Viral H5, which was once popular for a while, includes several forms:

1. Generator type

Users can input specified information on the H5 page, that is, they can generate interesting payslips, certificates, WeChat conversations, photos, posters, infographics, emoticons, etc., and promote viral spread through fun, interesting or valuable content;

2. Test type

For example, answer the specified questions and conduct your IQ test, EQ test, professionalism test, etc.

Or, score your photos, photos of you and your family, photos of you and your lover horizontally, fit and similarity;

Or, you set questions for your friends to answer and test your understanding, sincerity, trust and so on.

comment on the activity form:

a great weapon of communication, well-planned is likely to become one of the platform's favorable functions of recruiting new products.

Form 7: Voting/Appraisal Activity

This is said to be the most annoying activity form in the circle of friends and WeChat group, but it is also one of the most effective activities in China.

The activity form is generally a competition system, in which users are attracted to sign up by setting up a grand prize, and then canvassing through WeChat WeChat official account, and the winners are determined according to the final number of votes or the registration content.

In WeChat official account, the most common voting activities are generally Meng Chong competition, children's works competition, employee work appraisal competition and so on, which are driven by interests, supported by human feelings and vanity. Basically, as long as these elements are well used, the voting activities will have good results.

Comments on the form of activities:

1. The voting system in the background of WeChat is too simple and its communication power is not good. It is best to build a special voting platform;

2. The voting process should not be too complicated. For example, it takes half a day to find the voter you want, and others may give up voting.

3. The voting mechanism needs to prevent cheating;

4. If the purpose of the voting activity is to suck powder, don't forget that you need to pay attention before you can vote, and there will be content to attract users after voting.

Form 8: Award-winning research/question-and-answer activity

Research is a very useful form of collecting information for the development of public platforms, and question-and-answer can, with this form, arouse users' thinking and recognition of platforms and product brands.

Generally, the form of activity is to set a survey questionnaire or question-and-answer topic according to the demand, and users can get the designated reward by participating and filling in the information. If the platform has built its own research system, it can completely make users complete the research, award directly, and * * * users' participation.

comment on the activity form:

don't do research for the sake of research, but must consider the target object and make a purposeful questionnaire.

Form 9: User Promotion and Courtesy Activities

In addition to brand promotion, the goal of most WeChat official account activities is to attract new users, so WeChat official account must make all registered users become one of WeChat official account's partners and have their own exclusive promotion code.

The activity form is generally that during the specified activity period, when the old members share the QR code, every time they successfully promote it, the old members can get a reward or share.

In addition, a sharing ranking contest can be held during the activity period, and users who share successfully the most times can get additional rewards.

comment on the form of activities:

it is suggested that there should be a regular mechanism for recruiting new members, and at the same time there should be regular activities for recruiting new members, so as to constantly attract users to contribute to the development of the platform.

Form 1: guessing activities

Many platforms are doing guessing activities during the Lantern Festival, and this form of solve riddles on the lanterns really fits in with the interaction of WeChat official account itself.

There are two forms of guessing activities:

1. Construct puzzles through words, pictures or videos, and users will send the answers to the puzzles to the operators through WeChat;

2. Operators design the directions of some puzzles for users to dig for treasures.

For example, tell users that replying to words related to "chicken" in life means that it is possible to dig up eggs set by operators.

Comments on the activity form:

The puzzle should not be too difficult, if it is difficult, the threshold is too high, and it should not be too easy. If it is easy, there will be no sense of accomplishment. Therefore, good guessing activities are closely related to the planning of puzzles.

Form 11: Essay-soliciting activities

Before there was a WeChat platform, essay-soliciting activities were very smooth. On the contrary, similar activities are rarely held on the platform now, perhaps because few people are willing to settle down and create, but personally, it is a lazy and interactive way for operators.

Generally, the form of activity is to set the direction of soliciting papers, such as collecting dream lists, articles on the theme of Lantern Festival, or poems and essays, or collecting publicity slogans on public platforms for users to create. The content created by users can be promoted and released on the WeChat public platform, and outstanding works will be rewarded.

comment on activity form:

it is more suitable for platforms that have certain requirements for original content, and the quality and cohesion of fan members are high.

Form 12: User Interview Activity

Everyone is a self-brand. Don't think that your users are just listening objects. Sometimes you can do an activity to make yourself a listening object.

Generally, the form of activities is to plan your own theme direction, and then invite users to sign up for one-on-one communication and interviews. Listen to the user's story, and write it in writing or design it as a diagram, so that the user's story can become one of your operational materials. Of course, you should also give some encouragement to the users who participate in the interview.

comment on activity form:

this kind of activity is especially suitable for professional media platforms, or platforms that need to infect more users with A users. Of course, for platforms that lack writing materials, you might as well try it.

In fact, there are far more forms of activities. For example, I won't go into details about the praise-gathering activities banned by Tencent, and I won't talk much about the online activities combined with offline activities. I believe there are many ways to play with users as long as you are good at thinking.

In addition, in my opinion, the activity form is only the direction and way of thinking. A good operator should have his own way of showing activities, and package the activity form with infectious and expressive words and pictures, so that people can shine at the moment, otherwise it will be just the same without personality. How to run a WeChat WeChat official account

First of all, you need to position WeChat official account, and a good positioning is the direction of running WeChat official account in the later period.

locate the nature of WeChat official account and the target audience of WeChat official account.

with a good positioning, WeChat official account's operation in the later period will be the focus.

Then there is good content for WeChat official account. The content is always what users need, and the valuable and in-depth content is the goal.

Content is also generated on the basis of WeChat official account positioning. If you are an information-based WeChat official account, such as real estate information,

you need to release timely and professional related information, and users will only have content.

During the promotion of WeChat official account, it may be necessary to do some activities and give out some prizes to make more users pay attention to WeChat official account.

there are various forms.

with content and users, it will be profitable and transformed in the later stage.

there are generally two ways here: advertising and shopping malls.

realize income through advertising fees, and make profits by selling good goods in the mall. How to operate a WeChat WeChat official account. Ask for advice.

several points for attention in running WeChat official account:

grounding gas

The biggest difference between self-media and traditional media in WeChat official account is that it is close to people's life, with lively style and grounding gas. The public has had enough of empty talk, cliche and written media style. The stereotyped style, which is aloof from public life, has been abandoned in the Internet age. It is the style of speaking people's words, not pretending, and conforming to the daily habits of the public that is the most touching weapon of the media in the Internet age.

If a WeChat WeChat official account still follows the style of traditional media, readers will directly vote for you with their feet.

it is very easy to achieve grounding gas, as long as you have the concept of grounding gas, are willing to grounding gas, and have no advanced skills, just talk to readers and communicate with readers in the language of daily life.

there is a compulsion

the compulsion mentioned here is not a pretence, but a personality with a little personality. Idiot is the standard of a new generation of young people, and it is also the main feature of the internet industry.

With the increasing proportion of the new generation of young people in the crowd after 8s, 9s and s, and the increasing influence of the Internet in the whole society, idiots will become the label of the whole society. In the face of idiot readers, how can you get rid of them if you don't be an idiot?

I don't know how to force it? Look at how young people who are forced to show themselves on social networks, imitate their behavior, learn from their language and follow their attitude, and they will be forced in an instant.

have moral integrity

In this extremely restless society, it is necessary to have moral integrity. It is easy for readers to perceive whether there is any moral integrity. A WeChat official account must have its own special values, what are your principles, what you will never accept, and what values you will convey to readers.

moral integrity is displayed through actions. For example, now many WeChat official account are eager to cash in, and begin to accept commercial soft articles, commercial training advertisements, and send some misleading and deceptive articles. What's the point?

In addition, in order to improve the reading volume and forwarding rate of articles, some false chicken soup and nutrition are released.