Wenheyou is a brand of Hunan Wenheyou Cultural Industry Development Group Co., Ltd.
Wenheyou is committed to the research of traditional folk catering culture, exploring regional folk snacks and combining them with trendy culture to form the "Wenheyou Catering Model".
The brand owns Wenhe Youlao Changsha Fried Society, Wenhe Youlao Changsha Lobster House, Wenhe Youlao Sausage, Wenhe Youlao Stinky Tofu, M?M?CH?, Wenheyoulao Changsha Takeout and other series.
In 2011, the Wenhe Youlao Changsha Fried Society brand was established.
In 2012, Wenhe Youlao Changsha Lobster Restaurant was created.
In 2013, Wenhe Youda Sausage was created.
In 2014, Wenhe Youlao Changsha Lobster House flagship store opened.
In 2015, Wenhe Youlao Changsha takeout was officially launched.
In 2015, Wenheyou stinky tofu brand returned.
In 2015, the Chinese trademark "Wenheyou" was registered, and the international categories are Class 43 and Class 35.
In 2016, Wenhe Youlao Changsha Lobster House settled in Shenzhen.
On January 28, 2018, the "Taiping Street Narrative Exhibition" hosted by Wenheyou Group and jointly organized by Wenheyou Art Museum and Fanyi Studio opened.
In March 2018, Tangrenshen and Wen Heyou reached a strategic cooperation.
On August 18, 2018, Xiangchun Restaurant joined Changsha Wenheyou.
On October 7, 2018, Wenheyou Lobster House Du Fu Jiangge store officially closed.
In February 2020, Wen Heyou received investment from Canadia Capital.
Brand culture: 1. Core values: integrity, honor, sacrifice, innovation, individuality, and sharing.
2. Vision: Chinese Food Disney.
3. Brand concept: Wenheyou started from catering, but it also adheres to cultural inheritance and is more committed to spreading traditional humanities and art, studying traditional culture, and promoting trendy culture.
4. Introduction to the trademark pattern: Wen Heyou’s hexagonal logo represents eclecticism, showing the relaxed, lively but principled attitude of the Wen Heyou team. At the same time, the six corners correspond to Wen Heyou’s core values—integrity.
, honor, sacrifice, innovation, individuality, and sharing, implying the six characteristics of the text and friends.
5. Trademark meaning: Wenbin and his friends.