Tea orange juice/doctor of milk tea/kiwi fruit milk tea joined the chain store of tea orange juice, which was founded in Hangzhou in 2002 and 2007. Specializing in the study of tea and store management, adhering to the concept of taking natural tea and giving consideration to health and taste, I hope that enthusiastic and capable working partners will join us. Tea and orange have sex once, and the initial installation fee is 20 thousand. The equipment is provided by the designated manufacturer, which is about 50,000 yuan. The store is selected in a crowded place, which requires the company's acceptance, water supply and drainage, and the rent is calculated separately. The person in charge of Kiwi Food Co., Ltd. said that the company has a unified production line from raw material production to supply, so the raw material cost of franchisees is relatively low, and the cost of opening a store is about 70,000 yuan. The company very much welcomes on-the-job white-collar workers to join the store part-time, and the joining fee for one-time cooperation with Dr. Milk Tea is 1 10,000 yuan. The equipment is provided by the designated manufacturer, which is about 1 1,000 yuan. The store is selected in a crowded place, which requires the company's acceptance, water supply and drainage, and the rent is calculated separately. The person in charge of Kiwi Food Co., Ltd. said that the company has a unified production line from raw material production to supply, so the raw material cost of franchisees is relatively low, and the cost of opening a store is about 35,000 yuan. The company welcomes working white-collar workers to join the store part-time. In the last month, two bubble tea shops have been opened along the street at the intersection of Xinhua Road and Changqing Street in Hangzhou. With Xinhua Road Primary School as the center, the number of bubble tea shops within 5 minutes' walk has increased to 5. In the winter of the year before last, Hang Cheng's entrepreneurial shop, which became popular with "baked sesame cakes with broken dregs", achieved the mythical achievement of selling 3,000 cakes a day. This summer, some bubble tea shops with booming business also reported that they could sell thousands of cups of milk tea a day. Some people say that eating sesame cakes is because they are tempted by fragrance, while drinking bubble tea is a leisure consumption culture. Now there are more milk tea shops in Hangzhou than those in the past. Brand chain stores open one every week. Last June165438+1October, the branch of Dr. Hangzhou Milk Tea in Hangzhou was only 1 1. As of yesterday, it has rapidly developed to 62 stores, and a franchise store will be opened in almost a week. There are many other large and small chains of milk tea shops. Dr. Milk Tea and Kiwi belong to the same company. At present, there are about 80 franchise chain stores in Hangzhou. A company on the airport road distributes raw materials for bubble tea shops. Every day, three cars run back and forth in the city, supplying small tea shops that have not joined the brand chain. Liu Fei, the person in charge, said that there are more than 500 bubble tea shops in and out of the province, of which more than 200 are located in Jianggan, West Lake and other districts. It is estimated that there are about 1000 stores of bubble tea. In the winter of the year before last, there were nearly 100 deslagging biscuit shops in Hangzhou. There are many tea shops, but the principle of location is surprisingly similar: either in the streets of the bustling business district or near the school. There are 3 tea shops within 0/00 meter of Tan Jie Miaoxiang/KLOC opposite Yintai; Within a 5-minute walk around the intersection of Xinhua Road and Changqing Street, there are five large and small tea shops, which almost surround Xinhua Road Primary School. Roughly speaking, there are about 350 universities, middle schools and primary schools in Hangzhou. According to this location strategy, each campus can have an average of two bubble tea shops. Of course, the business of tea shops varies widely. According to the survey, some tea shops have a slow business, and it is not bad to sell hundreds of cups a day. Bad location, average taste and fierce competition. On some websites in Hangzhou, some tea shops advertised the transfer. The franchisee promises that a medium-sized bubble tea with a gross profit of more than 50% and a general content of about 360 grams needs 30 grams of creamer, 30 grams of fruit powder, 20 grams of pearls, and the rest is syrup and tea. A quotation from Guangdong Zhuhai Jian Kang Food Co., Ltd. shows that fruit powder 13.8 yuan/kg, creamer 12 yuan/kg and pearl 3.8 yuan/kg cost about 1 yuan per cup, and the cost of customized cups, sealing tapes and straws is about 0.4 yuan. Calculated by 3 yuan, the gross profit of milk tea is about 50%. The person in charge of a tea shop opposite Yintai Department Store admitted frankly that the gross profit of the whole tea shop was indeed around 50%, which was better than expected at the beginning of the store. With the booming business, the franchise fees of some brand tea shops are also rising, ranging from 20 thousand yuan to 40 thousand yuan. Plus equipment fees, security deposit, decoration fees, etc. A small tea shop with an area of 10 square meter needs an initial start-up capital of more than 100 yuan. A drink shop with changeable tastes "The business of tea shop is longer than that of cake shop!" Analysis of catering industry. In fact, as early as 2003, someone opened a bubble tea shop in Hangzhou, but it didn't show a rapid development momentum until the last six months. Some people think that the reason is that bubble tea has made a breakthrough in taste and category. The taste of original milk tea is very similar to the consumption habit of milk tea in Taiwan Province Province, which is slightly sweet, slightly fragrant and full of tea flavor. Now, the bubble tea made by the tea shop has been completely improved. After using cream and syrup, tea is sweet and fragrant, and you can use black tea or green tea. There are also various flavors of fruit powder, pineapple, taro, coconut, watermelon, strawberry, mango and so on. Not only pearls are added, but also pudding, coconut, germ, sago and so on. A bubble tea shop not only deals in milk tea, but also drinks, smoothies, sandwiches and other snacks. The key point is that the slag-dropping sesame seed cake shop, which was all the rage in the winter of last year, finally withdrew from the market because it could not innovate in taste and category. Drinking milk tea while ordering fashion. If the cake is not delicious, what else can this store attract consumers? No, its environment and boss are very general. Tea shop is different, handsome guys and beautiful women, music, message wall. "A girl who lined up to buy sesame cakes many times said this. She works in a building near Wulin Square, and she can count the handsome bosses of some tea shops around her.

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