Shanghai is located in the south of the Yangtze River. Therefore, Shanghai's folk customs have many similarities with other places in the south of the Yangtze River. After the opening of the port, Shanghai has gradually become a city with rivers and seas connecting Tianjin, dense population, mixed Chinese and foreign cultures and mixed places, adding new content to the original customs, and Shanghai customs have gradually formed their own characteristics.

Autumn is the best season in a year. In this crisp autumn season, Shanghai also has many festivals with its own characteristics. August 15th of the lunar calendar is the Mid-Autumn Festival, and Shanghainese attach great importance to this autumn festival. The scenery of Mid-Autumn Festival is the moon and sweet-scented osmanthus. Eating moon cakes during Mid-Autumn Festival is one of the traditional food customs in Shanghai. Su Dongpo wrote in a poem: "Small cakes are like chewing the moon, and there are crisp and glutinous in them."

"Sweet-scented osmanthus on August 15th", drinking some sweet-scented osmanthus wine is another beautiful thing for Shanghainese in the Mid-Autumn Festival diet. Shanghai people like to eat sweet osmanthus, which is used as flavoring in food. In addition, Shanghai people like to eat glutinous rice sweet osmanthus wine. Every year in August of the lunar calendar, Shanghai will also hold the Osmanthus Festival, enjoy osmanthus in Guilin Park, watch national handicraft exhibitions, hold classical game carnivals, lantern riddles corridors and other activities, and launch osmanthus series and Mid-Autumn Festival snacks.

The ninth day of the ninth lunar month is the Double Ninth Festival, also known as the Festival for the Elderly. On this day, Shanghainese like to steam Chongyang cake with glutinous rice flour and sugar, and put Caiqi Yang on the cake to worship the Buddha. Jiading, Chuansha, Gao Qiao and other places make muffins, which are all seasonal foods, and make wine with chrysanthemums, and people drink chong yang wine. Residents have climbed mountains again, and Sheshan Mountain in Songjiang and Yuyuan Garden have become scenic spots for climbing mountains. This year, the Oriental Pearl TV Tower has emerged.

Every September and October, a tourism festival is held in Shanghai. During the autumn festival every year, a series of activities, including cultural and artistic festivals, folk customs festivals, music festivals, food festivals and shopping festivals, are climaxed and beautiful, and the colorful Chinese and foreign float parades are even more dizzying. The 2118 Shanghai Tourism Festival will last from September 3rd to October 6th, and the theme of the opening parade is "Festival of the World, Music of Flowers". During this year's Tourism Festival, there will be a total of 29 activities, in addition to the traditional items such as the opening parade and the opening carnival.