I remember when I first learned about this instant noodle restaurant, it was not long after I answered the question on the Q&A. At that time, I thought that I must go to this restaurant the next time I go to Xiamen.

As a result, it didn’t take long for the instant noodle canteen to “spread”, even to a place where I walked downstairs for about ten minutes. However, there are basically no customers now, and it is estimated that it will not last long.

Not to mention the table turnover rate, even the number of repeat customers is low. Instant noodles do not have much cooking skills in them, so it is difficult to achieve this level of deliciousness and differentiation. Although the store is decorated in a fresh style, it may attract

Some people go to try something new and take photos, but few repeat customers.

Take me for example. I also ate there once. I can only say that the taste was not unpleasant, but it was nothing special. It satisfied my curiosity and dispelled a thought. I will basically not go there again in the future.

The reason is also very simple, because although instant noodles taste good, they are "not worth" people's nostalgia, not to mention that like some traditional delicacies, if you don't eat it for a few days, you will drool just thinking about it.

In the end, food is all about culture. This is not nonsense about elevating food to a certain level, but delicious food and cooking techniques are limited, but culture is unlimited.

Take any traditional food around us as an example, such as roast goose, dumplings, rice rolls, noodles, etc. Many people can tell some relevant cultural heritage, and no matter how bad it is, they can still have some profound food memories.

But instant noodles are "fast food among fast food". It cannot be said that it has no cultural heritage at all, but it is indeed very weak and "young". Many people can recall that the content about instant noodles is almost all about working overtime, rushing to work, etc.

Poverty and the like, this is not a mature and beautiful food memory.

Therefore, almost all the people who visit instant noodle canteens are young people. Only this group of people will have a little bit of the "instant noodle culture" of the past. However, they are basically consumed after eating once. The shallow food culture cannot withstand chewing.

The price is too expensive. Based on the last time I ate there, if you choose an instant noodle that suits your taste and add a few things that are common at home, it will cost around 30 yuan.

Even in a city like Shenzhen, I can have a lot of choices for my daily meals for about 30 yuan, and they are basically more nutritious than instant noodles and the taste is not bad.

Therefore, it can be said that apart from the fresh style and freshness of the instant noodle canteen, it has almost no other advantages and competitiveness. It is normal for it to be gradually forgotten by people when the temporary popularity dissipates.

In fact, it boils down to one sentence: To make iron, you need to be strong!

The development of the Internet can indeed make certain foods and stores become popular quickly, but this "popularity" is temporary and short-lived.

If the producers and stores of this kind of food have excellent food skills and can seize this opportunity to develop more products that can maintain the popularity, or launch some food that can become classics, then this will be a "sky-rocketing" one.

Opportunity, if not, then as soon as the heat passes, no one will care about it.