In 217, the reputation of the creative city network design capital was won by Wuhan, which is the fourth design capital after Beijing, Shanghai and Shenzhen. In recent years, Wuhan has developed too fast, and its creative design has made great progress. Let's share with you that Wuhan has become the creative city network design capital in 217.

Changjiang Daily reported on November 1st (Reporter Wei Han) On October 31st, 217, at 5: 3 p.m. Paris time, that is, at : 3 a.m. Beijing time on November 1st, with the approval of UNESCO, Wuhan was officially selected as the "Design Capital" of the 217 Creative City Network. Among the 12 declared cities in the world, 9 were selected, and Wuhan is one of the 9 cities. Wuhan has also become the fourth "Design Capital" in China after Shenzhen, Shanghai and Beijing.

in 24, UNESCO established the global "Creative City Network", which is dedicated to giving full play to the role of global creative industries in promoting economy and society. It is divided into seven fields: the capital of literature, the capital of film, the capital of design, music city, the capital of media art, the capital of folk art and the capital of cooking and food. Each field is selected once a year, and it is the "design capital" because of the highest scientific and technological innovation content of design. Before Wuhan was approved, 116 cities around the world joined the "Creative City Network", among which 22 cities became the "Design Capital", and Shenzhen, Shanghai and Beijing in China were successively approved.

This year, there are ***12 cities in the world, including Brasilia, Cape Town, Dubai, Turkey, Mexico City, Entebbe, Australia, Kelin, Belgium, Kotrekke, Latvia, Pontvedra, Spain and Wuhan, China. Before June 16 this year, they formally submitted their reports to UNESCO according to the application procedures and applied to join the "Design"

Wuhan takes "the new life of the old city" as the declaration theme, and takes creative design as one of the key driving forces of sustainable development, so that the old city will continue to glow with new vitality. Wuhan hopes to join the "Creative City Network" and better practice the people-oriented concept of sustainable development through creative design in urban transformation and development.

Since the preparation began in 29, Wuhan's "Shendu" can be described as eight years of grinding a sword, and it has also undergone many tests: the UNESCO Secretariat conducted a preliminary review of the data in early July this year. From August 25th, the above 12 cities were selected as candidate cities, and the evaluation work was started by the existing 22 design capital cities, NGOs and independent experts. By the end of October, the selection results were completed and announced, and Wuhan was successfully selected.

why was Wuhan successfully approved as the "design capital"? According to the person in charge of the Urban Construction Committee, the layout of "Design Capital" in central China is the overall consideration of UNESCO and the National Committee of UNESCO in China, aiming at providing reference for the urban transformation of old industrial bases around the world and promoting it to the world through the urban transformation and development of Wuhan.

In addition, the hard power of "Wuhan Design" also provides the foundation for Wuhan's declaration. At present, cultural and creative industries have become one of the new driving forces and pillar industries for Wuhan's development. At the same time, Wuhan occupies a leading position in the world in engineering design fields such as bridges and high-speed rail.

after becoming the "design capital", Wuhan will build a creative city demonstration area that integrates urban ecology, historical culture and creative services along the Yangtze River. Promote the Wuhan Design Biennale and open the public environmental art exhibition in Jiangtan Park; Hold a citizen creative design competition; Build 1 demonstration creative communities and improve the quality of life of community residents with creative design. The government will cooperate extensively with universities, enterprises and NGOs to support young talents in the fields of cultural creativity and design to participate in high-level exchanges at home and abroad. UNESCO will promote the "Historic Town Landscape" in Wuhan, and carry out a series of cooperation with local governments, research institutions and museums in the protection of the city's cultural heritage.

why did Wuhan declare as the "design capital"?

Take advantage of the general trend: the national strategy focuses on Wuhan, and the country has high hopes for Wuhan. To shoulder this historical responsibility, Wuhan must seize the opportunity, take advantage of the trend, take a new path of innovation and development, and make great achievements in creative design.

modernization: vigorously develop creative economy, cultivate new generations, inject new impetus into urban economic development, and accelerate the construction of a modern Wuhan.

Internationalization: Actively carry out civilized dialogue and close exchanges and cooperation, build an international brand of creative design in Wuhan, inject new connotations into urban culture, and accelerate the construction of an internationalized Wuhan.

ecologicalization: make efforts to innovate urban planning and design and protect cultural heritage, build a natural cultural landscape with cultural, ecological and economic values, inject new quality into citizens' lives, and accelerate the construction of an ecological Wuhan.

Wuhan's "Shendu" has been sharpening its sword for 8 years

This year, besides Wuhan, 11 cities in the world have applied for it, and the competition is fierce. Wuhan was able to apply for the first time and successfully joined. The Wuhan Urban Construction Committee said frankly that the results were hard-won, mainly relying on four key factors, which laid a solid foundation for the smooth selection of Wuhan.

depending on strength: the municipal party Committee and the municipal government attach great importance to it. First, the big shots went into battle and pushed hard. The main leaders of the municipal party Committee put forward clear requirements. In 215, a leading group for the application of the city's design capital was formally established, with the main leaders of the municipal government directly in command, and the city leaders in charge of publicity, culture and urban construction went into battle together. The second is to be included in the urban development strategy and continue to advance. From the very beginning, Wuhan had a clear understanding of the "design capital", not to seek a successful selection, but to regard creative design as the driving force of urban development and list it as the future development strategy of the city. Starting from 29, the declaration of "Design Capital" will be included in the Outline of the Twelfth Five-Year Plan and the Thirteenth Five-Year Plan for National Economic Development, and the government work reports over the years, as well as in the "Five Cities of Culture" plan and the "Modern Service Industry Upgrade Plan". The third is to pay attention to the top-level design and promote it in an orderly manner. The work plan was formulated, and the timetable, road map and task list were defined.

relying on joint efforts: concentrate on doing great things. The Propaganda Department of the Municipal Party Committee, the General Office and Key Offices of the Municipal Government, the Municipal Urban Construction Committee, the Municipal Bureau of Culture, the Municipal Foreign Affairs Office, the Municipal Finance Bureau, the Municipal Bureau of Land and Resources Planning, the Municipal Development and Reform Commission and other relevant departments joined hands, and the urban areas were linked, with the active participation of universities and experts, NGOs, many design enterprises and the general public, forming an overall joint force. Not only that, but also thanks to the careful guidance of China National Committee for UNESCO, the strong support of eight creative cities in China, such as Shenzhen, Shanghai, Beijing and Chengdu, and the close attention of UNESCO and many "design capital" cities abroad.

relying on strength: complete design categories and obvious comparative advantages. Wuhan has many categories such as engineering design, industrial design and animation design. Wuhan's innovative design ability in bridge engineering, high-speed railway, urban planning, digital media art and other fields is at the leading level in the world. Among them, there are 497 engineering design enterprises with 72,8 employees. Engineering design has entered more than 3 countries and cities along the "Belt and Road" with a total output value exceeding 1 billion yuan. In recent years, Wuhan has added 1 survey and design masters, 1 innovative design enterprises and 1, middle and senior technicians.

Design industries such as animation games, clothing and jewelry, printing and packaging occupy an important position in China. Among them, the animation game industry formed a complete chain, and the software industry showed an intensive development trend. Wuhan is rich in educational resources and human resources. There are more than 2 public cultural institutions, more than 1 social educational institutions and more than 11 creative design industrial parks (incubators and creative spaces) in 89 Chinese universities, and a multi-level and diversified creative design education and training, achievement transformation and industrial incubation system has been built.

relying on charm: unique sample value, overall declaration and * * * same declaration strategy

Wuhan's declaration of "design capital" is different from other cities in three aspects: First, it has unique geographical advantages. Wuhan is located in the central part of China, and it is a large industrial city with a population of 1 million. The exploration of creativity-driven transformation and development will provide a "Wuhan sample" for cities in central and western China and even other cities in the world. The second is to promote the integration and development of various design categories and make an overall declaration. Third, actively implement the purpose of "Creative City Network", unite with the sister city of Entebbe, Africa, share the application strategy with it, and provide necessary help for its training of creative talents.

what will the "design capital" bring to Wuhan?

The first world-class urban cultural brand leads Wuhan to truly enter the global mainstream network

The relevant person in charge of the Urban Construction Committee said that after becoming the "design capital", UNESCO's creative city logo can be used, and its greatest potential benefit lies in providing substantial help for "Wuhan Design" to go abroad as a UNESCO-recognized brand, playing a positive role in expanding Wuhan's overseas business and creating more opportunities for the city's design industry to enter the international market. In addition, it can accelerate urban transformation and upgrading.

after winning the "design capital", Shenzhen has accelerated the industrial transformation and upgrading, and has carried out in-depth cooperation with 4 creative cities around the world; Three years after Shanghai was approved as the "Design Capital" in 21, the added value of cultural and creative industries reached 25 billion yuan, a year-on-year increase of 1%.

Jin Zhihong, secretary general of China Wuhan Engineering Design Industry Alliance, believes that the successful application of "Design Capital" will become Wuhan's first world-class urban cultural brand. "Wuhan's real entry into the global mainstream network is like entering the football World Cup finals."

Wuhan is making every effort to build "the main axis of the Yangtze River", "the long * * * city" and "the green heart of East Lake", focusing on the Yangtze River section in the main urban area of Wuhan, focusing on the Yangtze River civilization, ecological characteristics and development achievements, and creating a world-class urban central axis civilization landscape belt. After becoming the "design capital", Wuhan will be more able to attract top design institutions at home and abroad, and jointly carry out world-class urban design in Han, helping to realize the modernization, internationalization and ecology of Wuhan.

For creative industries, new technologies, new industries, new formats and new business models are born, new engines are formed, and new space is expanded. Form a greater industrial cluster effect and a faster added value of industrial scale.

for design enterprises: build a bridge of communication to help design go out better. Build cooperation platform and R&D platform to help design enterprises expand their business fields.

for creative talents: by providing more and better education and training, the entrepreneurial and employment ability of creative talents can be improved. Through policy support and quality service, the threshold for creative talents to start businesses and create wealth will be lowered. Through the cooperation and sharing of "Creative City Network", we will promote creative talents to expand their entrepreneurial fields.

For ordinary citizens, they get more education and employment opportunities due to innovative design, have higher quality urban space and living environment, and bring a more ecological environment, more convenient travel and better service lifestyle.

what will Wuhan do after becoming the "design capital"?

applying for the capital is not the ultimate goal. Applying for the capital itself is a process of continuous internationalization of the city. Joining the creative city network is only our new starting point. In the next step, Wuhan will focus on the following tasks:

Improve the top-level propulsion mechanism. Wuhan will strengthen the overall development and strategic coordination of the creative design industry. At the same time, it will maintain and strengthen its working contacts with the UNESCO Secretariat, the China National Committee and the design capital city, organize the implementation of the creative design action plan, and carry out various foreign exchanges and cooperation. With the theme of "Creative Design to Realize the Regeneration of the Old City", we will formulate a work plan covering all media, promote the mission and objectives of UNESCO, and let more citizens participate in the construction of creative cities.

integrate all kinds of design resources. Promote the integrated development of Wuhan's engineering design, historical architecture, industrial design, animation design, fashion design, art design and other categories, and strengthen the design education and training of college students and teenagers. Build a number of demonstration creative communities and creative city demonstration areas, so that design can enter the campus, the community, be close to the citizens, and be integrated into urban construction, forming diversified experiences and promoting them. Promote the interactive participation of citizens, strengthen the interaction between citizens and designers, and hold the citizens' creative design competition.

strengthen international exchanges and cooperation. Improve the quality of Wuhan Design Biennale, and cooperate with members of UNESCO Creative City Network to carry out various design activities. Strengthen the cooperation between the government and universities, enterprises and NGOs, support a large number of young talents in the fields of cultural creativity and design to participate in high-level exchanges at home and abroad, and gain more high-quality resources and development opportunities. Use the Cultural and Creative Industry Park and the College Students' Innovation and Entrepreneurship Funding Scheme to explore and provide creative design jobs that attract young people and women, and incubate more small and micro enterprises with creative design.