Five selected creative planning activity plans for hotels in 2122

A complete creative planning activity plan should include at least three thematic analysis, namely, the basic problems, the advantages and disadvantages of the project market and the solutions to the problems. The following is the related content of 5 selected creative planning activity plans of 2122 hotel that I collected for you, for your reference, and I hope it will help you!

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11, the atmosphere of the National Day Restaurant

In the restaurant consumption, to a large extent, people consume the overall service of the restaurant, not just the food. Therefore, the National Day promotion should be properly arranged in the atmosphere of the whole restaurant.

1. Dining table

Set a bottle of brightly colored flower arrangement or potted flowers on the dining table, such as Chinese rose, azalea and Milan. Its gorgeous colors and fragrant fragrance can make people's brains in a leisurely environment and increase consumers' appetite.

2. Sound

The special sound effects in the dining room can create a unique atmosphere. Small landscapes are arranged in the dining room, and the tinkling sound of rocks dripping into the spring makes people feel like walking along the stream by the spring. The restaurant plays some flowing background light music, such as clayderman's piano music, which can make the dining mood of catering consumers particularly comfortable.

3. Lighting

The intensity of restaurant lighting and the illumination of light color have an important influence on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate consumer desire, but also make consumers happy to eat in a visually comfortable restaurant environment.

4. Tone

Different colors can cause different associative artistic conception of catering consumers and produce different psychological feelings. If the color of the restaurant is properly blended and eye-catching, it will be of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.

5. Layout

The overall atmosphere of the restaurant is another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumer psychology of the catering market, it will be favored by customers.

12/ National Day Restaurant Service

The human factor is very important in promotional activities, which reflects the attitude of a restaurant, and people prefer places with thoughtful and humanized service. Therefore, before the promotion, it is necessary to do a good job in basic service training, promotion feature training, attitude awareness training, etc., so that the promotion activities can better play its effect. For the National Day restaurant promotion, the staff should also do some necessary knowledge related to the National Day, especially the service content related to the restaurant promotion, so as to enliven the promotion atmosphere.

13/ National Day Restaurant Food Promotion

There are many ways to promote food in restaurants. Here are some common food promotion contents:

1. Dishes

National Day Restaurant Promotion, many merchants will launch corresponding National Day packages and offer corresponding dishes for consumers to choose from.

2. Production

Let consumers participate in the whole production process, which can better satisfy consumers' sense of achievement and desire for experience.

3. Watch

Making food in front of consumers, attracting consumers' attention and adding invisible signboards to restaurants.

4. Price

It is also a common method used by merchants to attract consumers through price. It is too important to get it right. Don't lower the price and lower the brand of the restaurant.

5. Gifts

Offering some holiday-related gifts can stimulate certain consumers. For example, you can get gifts by booking in advance, and you can get some gifts by spending more than how much. Gifts should correspond to the brand style of your restaurant.

Selected Works of 2122 Hotel Creative Planning Activity Scheme 2

Theme Activity Content

During the period from October 1, 2111 to October 8, 2111, consumers can add 1 yuan to exchange for any of the 15 kinds of goods that we have carefully prepared for consumers.

Remarks:

1. Single receipt will not be accumulated.

2. frontcourt joint venture, group purchase and tobacco do not participate in this activity

giveaway requirements: select fifteen (or more) commodities as the activity commodities. It is required that the price of commodities should be above 3 yuan, and some commodities with large gross profit loss can also be limited, but it should be guaranteed to be above 8 commodities every day.

Atmosphere layout

Plaza atmosphere: including vertical banners, huge banners, banners in front of the square, and free shopping bus body stickers;

community atmosphere: community banners and posters;

in-store atmosphere layout: entrance display boards, atmosphere creation at the event site, in-store posters and broadcast drafts.

activity execution and division of labor

planning department: responsible for the promotion, planning, operation and follow-up of activities.

purchasing department: responsible for the organization and delivery of goods.

finance department: responsible for the availability of funds.

store manager: the general person in charge of the activity operation and responsible for supervising the work of all departments.

store management: responsible for the specific implementation and work coordination of the activity plan, and responsible for the statistics, analysis and summary of the whole activity.

store customer service department: responsible for the distribution of active commodities and statistical activities. Activity broadcast, consultation and explanation.

store artist: responsible for in-store advertising, POP promotion and activity atmosphere layout.

advertising balloons: small balloons with store logos and advertising slogans are hung in front of the store and distributed in large quantities at the door of the store. Increase the festive atmosphere and attract children to enter.

2122 Hotel Creative Planning Activity Plan Selected Articles 3

1. Time

__ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

2. Location

__ Hotel.

III. Objectives and purposes of the activity

1. Let customers know about Jinjiang Hotel, and dispel customers' worries about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop the existing site resources and mobilize the business potential in light hours;

4. gather the sales force of the hotel, mobilize the enthusiasm of all staff, and operate in a bundled way.

iv. public objects

FIT, family, relatives and friends during the _ _ Festival.

V. Positioning

"Happy _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

VI. Promotion portfolio

1) The price of vegetables in the food city is RMB 11, and Yanjing pure beer is bought for one free.

2) 21% discount on VIP room food. If you spend more than 311 yuan, you will get a coupon to 21 yuan, and you will get a ktv afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).

3) launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings with the theme of _ _ Festival culture, and book the group banquet to send to ktv afternoon. And launched several special Dragon Boat Festival dishes.

4) In this series of activities, we must grasp the principles of "authentic" and "authentic". Family meals and gatherings of friends and relatives are the main tourist sources at this stage. Then the hotel's products should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, with a large amount of dishes and moderate price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project in this activity.

VII. Analysis of the effect of marketing activities

1. This planning embodies the overall marketing idea of _ _ Hotel "seeking potential first and then making profits" (that is, being popular first), so that customers dare to enter the hotel for consumption, so that the hotel's service facilities can gain the recognition of customers, and the preferential treatment for families, relatives and friends during the Dragon Boat Festival can reflect the hotel's sincerity to customers.

2. The sales targets of all operating departments of the hotel are inclined to the catering department, so as to boost the catering popularity through departmental linkage.

3. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

VIII. Budget and advertising planning

1. Fifty banner advertisements on the main roads of _ _ county. The cost is 3511 yuan. Be in charge of _ _.

2. All mobile phone mantissas in _ _ county are covered by 6, 8 and 9 users' carpet SMS. It is estimated that _ _ articles will be issued, * * * _ _ yuan. Be in charge of _ _.

3. Rent a special publicity vehicle to promote around the city for 11 days. Cost _ _ yuan. General manager feng is in charge.

4. Advertisements are posted on all taxis in Qiyang County. Cost _ _ yuan. Minister Jiang is in charge.

5. Organize employees to go to the streets for training and distribute publicity materials. Cost _ _ yuan. Manager Jiang and Yang Jingli are in charge.

6. Make 411 consumption rolls at the expense of 51 yuan. Be in charge of _ _.

Attachment: Advertising words

1, new _ _ _ new entertainment and new consumption _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

2. The price of vegetables in the new _ _ new taste food city is RMB 11. Buy one beer and get one free.

2122 Hotel Creative Planning Activity Program Selected Articles 4

1. Activity Background

__ Hotel is the "central landmark" of Nanjing, where eastern and western cultures complement each other. As a member of the "World-class Hotel Organization", the hotel has attracted countless customers with elegant and comfortable distinguished rooms, various restaurants with global cuisine, advanced and fast business meeting facilities and fully functional recreational services. To celebrate the arrival of Christmas, the hotel decided to give back to consumers and hold promotional activities.

second, the theme of the activity

Celebrating Christmas, _ _ Hotel's sincere feedback

third, the goal of the activity

Raising awareness, stimulating consumption and increasing turnover.

IV. Activity time

Publicity time: 21 _ _ .12.15-21 _ _ .12.23

Activity time: 21 _ _ .12.24-21 _ _ .12.29

V. Activity arrangement

First stage preparation. Promotion scheme design

(1) Activity theme: lucky draw

(2) Activity time: February 5-February 29, normal business hours

First prize 1 travel vouchers worth 3,111 yuan, second prize 1 travel vouchers worth 2,111 yuan, third prize 1 travel vouchers worth 911 yuan

.

(3) Activity content: During the activity, if a single cash consumption is RMB 1,111, you can get a raffle ticket at the service desk. If it exceeds RMB 1,111, you can get a corresponding number of raffle tickets in multiples of RMB 1,111, and the part less than RMB 1,111 will not be counted.

(4) lottery time: 699 lottery tickets were collected in the lottery box, that is, the customer's specific lottery time and arrangement in the SMS notification box, and customers are invited to witness at that time.

(5) explanation of prize-winning: the winner will collect the corresponding prize at the service desk with the lottery ticket and ID card.

(6) Note: Cumulative consumption is not calculated in this activity; Please pay attention to the accumulation of lottery box numbers on the display screen of the hotel hall during the activity; If the winner cannot be contacted within three months after the lottery, the prize will be donated to charity in the name of the winner; All lottery tickets in the event are not cashed and change is not given. If a tax is involved, the winner will take care of himself; All employees and related personnel of our company will not participate in this activity.

first, target market analysis

target customers, that is, consumers.

For example, it is mainly middle and upper-class people and government functionaries, but many of them are private consumption, which requires hotels to take into account the personal interests of those private consumers on the basis of upgrading their grades.

2. Pricing strategy

1) Meals can basically maintain their original pricing, but the prices of some meals related to holidays can be discounted (this method is recommended) or directly reduced.

2) for high-priced meals, it is suggested to combine reduction and price reduction.

3) Holiday packages can be implemented, such as New Year's Eve, Mid-Autumn Festival reunion dinner, and Valentine's Day package. The price should not be too high, and the per capita consumption should be controlled at 25 51 yuan (excluding drinks).

4) The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and the lowest price can be reached around the festival (but it should be set according to the hotel's net profit).

Third, marketing strategy

1) Make special packages for holidays, which can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and dishes, snacks and moon cakes can be given according to different festivals.

2) You can enjoy special discount and meal-free activities, such as National Day, Mid-Autumn Festival, Dragon Boat Festival, Spring Festival, Lantern Festival, Chinese Valentine's Day, etc.

3) if the ending number of the mobile phone number is the corresponding number of the festival, you can enjoy a special discount when having dinner in the hotel with valid certificates (according to the actual decision of the hotel). It is recommended to recommend them a holiday package.

4) As the restaurant has no accommodation service, it can join hands with other large hotels that mainly provide accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses.

5) Give some small gifts related to festivals after meals

(the name, telephone number, address and website of the hotel should be printed on them).

6) The activity will be held 2-3 days before and 2-3 days after the festival.

Fourth, promotion strategy

1) Place outdoor advertisements near the entrance of the hotel, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).

2) TV, street banners and newspaper advertisements are combined.

3) Carry out mobile phone short message advertisement, focusing on the old customers of the original hotel, and pay attention to using appropriate language, mainly introducing the latest activities of the hotel.

4) network marketing and network promotion, and you can also make a pop-up box advertisement or a relatively large one on the corresponding website. The processing of web animation and pictures must be consistent with the marketing content.

5) DM flyers can also be used, but the quality of flyers must be high.

note: you can choose several kinds of the above advertisements at the same time, and the focus of promotion is 5km away from our hotel in Fiona Fang, and it can also be appropriately promoted to the surrounding areas. The minimum audience of advertisements should be 1.5 million.

V. Other relevant strategies

Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); In the hall