Business planning principles prioritize transportation: 1. Reasonably plan the secondary road network and building layout according to the urban road network, and optimize the layout of commercial functions at the optimal location for traffic; 2. Separate the flow of people and vehicles, and ensure that people outside and inside cars, and people on and off the vehicle are in the

The ground is filled with people, and there are only pedestrians inside the site. All traffic and cargo flow enter the building underground from the periphery of the site.

Functional zoning: 1. Arrange according to the functional correspondence between the business formats; 2. Arrange and select each functional business format according to the rental-to-sale ratio and financial requirements; 3. Follow the basic rules of architectural design.

Highlight commerce: 1. Commerce occupies a dominant position in urban complexes; 2. Highlight commerce in planning layout and city image, reflecting accessibility and visibility; 3. Order-based real estate development, and pre-investment for main business formats

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Public space: 1. Outdoor: commercial plaza, concentrated green space and landscape water system; 2. Indoor: retractable, well-proportioned, smooth and transparent.

Seven key points of commercial planning 1. Functional layout Residential and commercial areas should be divided dynamically and statically: residential areas should be relatively concentrated to form a community and separated from commercial areas; commercial holdings should be relatively concentrated and separated from salable commercial areas, which is conducive to later operation and management.

Star-rated hotels and Grade-A offices (if planned): Try to set them up independently in prominent locations along the city’s main roads to reflect the overall grade and image of the project.

Apartments (if planned): Appearing as high-rise buildings above the commercial body, they should be laid out along the edge of the commercial body as much as possible.

2. Architectural form facade (Singapore ION case): Reflect the fashionable, modern, trendy and high-grade business atmosphere, emphasizing the design combined with local culture and history; design a unique facade shape, and incorporate the name and pattern of the shopping center

The logo is displayed to highlight the corporate image.

Entrance: The main entrance of the shopping center is the first-level entrance, which plays a leading role in the overall situation. It is eye-catching and has the function of welcoming guests, and should be designed with emphasis; the main entrance of the department store is the second-level entrance, which should focus on reflecting the characteristics of the business; the third-level entrance is for apartments, offices,

hotel.

Landscape (cases of Pacific Place in Hong Kong and Miami Shopping Mall in the United States): Highlight the facade and night view lighting, and try not to block the main facade. The main principles are to highlight fashion, express the night view, and activate the commercial atmosphere.

It involves three levels: the square square at the main entrance, the strip square along the main facade, the outdoor street landscape, and the creation of water features, sculptures, tree arrays, light boxes, guidance systems, sales, benches, high pole lights, and LOGO lights.

Case: The landscape design of Pacific Place in Hong Kong further enhances its quality. The Pacific Place landscape was designed by a British company with a total cost of approximately 100 million yuan.

Coordinate and consider the overall design and effect extending from the building facade to ground paving and landscaping.

3. Transportation planning: Front square: large squares are set up in conjunction with the city's main traffic roads, and other squares are set up in conjunction with commercial entrances and exits; vertical layout: the number and location of commercial entrances and exits are reasonable, combined with passenger flow lines, municipal sidewalks, overpasses, underground passages, and underground transportation

Combined design of entrances and exits; road traffic: 1. The relationship and organization of the internal and external traffic routes of the commercial complex and the traffic around the city must be reasonable and in line with the requirements of urban traffic planning; 2. The underground garage should have two two-way entrances and exits, and they should be located on different roads.

Reduce the impact on pedestrians and passenger flow, and ensure the smooth arrival and departure of vehicles without causing congestion.

3. The independent external channels and internal vertical transportation of the commercial complex must be considered as a whole.

Parking spaces: Reasonably plan the number and location of parking spaces for motor vehicles and non-motor vehicles to meet business and residential needs. The number of parking spaces for commercial use ensures a throughput capacity of 1,000 vehicles/hour.

Stops and bus stops: In order to facilitate customers to get on and off the bus, it is necessary to consider adding a harbor-style vehicle stop with a length of more than 20 meters and a width of two lanes to accommodate taxi stops; plan the bus stop according to the current situation of surrounding buses.

4. The principle of commercial circulation design is that the circulation is clear and concise, with as few branches as possible. The core circulation is dumbbell-shaped. Through the dumbbell-shaped main stores at both ends, the commercial streets are used for effective series connection, and other circulations arise from this.

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