Jack Ma, the father of the nation, is up to something again. The catering industry and internet plus's intelligent black technology made him open the first unmanned restaurant in Hangzhou.

There is no ordering clerk or cashier. They directly enter the store and use the mobile phone Taobao or Alipay to scan the code to order food. After eating, they check out and leave. They enter the store, sit down and order food, all at once without a waiter. Moreover, black technology can also remember the history of ordering, analyze customer preferences and then make personalized recommendations, completely solving the troubles of people with difficulty in choosing.

it sounds very cool, and the cost is only a quarter of that of ordinary restaurants, and it is also very convenient for customers. But is this really a good trend? Or, does such cold unilateral input really conform to our traditional sense of "eating"?

Recently, a news that "the waitress recommended the mobile phone to order him to announce the name of the dish in public" once again triggered public discussion on smart restaurants. The previous public opinion orientation was that the intelligentization of restaurants was the mainstream of current development, but this news revealed such a distinct fact: the core of catering is food. And food has always been the emotional bond between people. This is irreplaceable by machines.

China people eat more than just filling their stomachs. This country with a 5,-year-old eating culture has long turned "eating" into art: simple tofu, I have to cut it into filaments the thickness of hair by hand, and it must not be sticky or broken; Three sets of ducks pay attention to removing bones and leaving shapes. If the skin is broken, it will be a failure. Bone-removed fish should keep the skin of the fish from breaking to serving, and there is no knife edge on the surface of the fish ... Can these machines do it? Maybe, but the chef's sense of accomplishment in completing a dish, the customers' amazement at the exquisite dishes, and the satisfaction of tasting are all things that the machine can't bring.

The most important thing is that China's "eating" is actually a social means. In this era of internet popularization, people are mostly faced with virtual networks or cold machines all day, and interpersonal communication has become a rare product. At this time, it is even more necessary to communicate and interact, so that customers can get a sense of identity of "living in a group". Why Haidilao can become a master of hot pot, isn't it because its service gives customers a sense of protagonist?

Imagine pushing open the door of a restaurant, and the waiter's sweet smile greeted you. Before I spoke, the enthusiastic voice had visited my ear in advance: "Is it still the same?" Sit here. " At this time, there will be a hot satisfaction in my heart.

If robots take the place of waiters-cold faces (robots with expressions are terrible), mechanized greetings. Even if it remembers your preferences, it is just the product of several data, and there is no surprise at all. Ordering, sitting down, eating, and checking out, except that the stomach is full, the emotion is still barren.

for excellent catering enterprises, efficiency is not all, and bringing customers a warm experience is the key to retain customers.

Of course, fast food that advocates efficiency does not have such concerns. As long as there is no food safety crisis, customers will not expect much experience. But if it is an enterprise that wants to make dinner, intelligence will never be the long-term development trend of the brand.