In recent days, Volkswagen's ID.4? CROZZ and ID.4? X-line and "blocking" Tesla became a hot topic. In fact, another global auto giant has also made a "battle table" to this "leader" in the new energy industry a few days ago: at the performance report meeting held by Toyota Motor on November 6, when asked about Tesla, the amazing words of Toyota Motor Corporation President Akio Toyoda were also relished by the industry.
Akio Toyoda first praised Tesla for always winning the favor of investors and its ability to make profits through electric vehicle sales, government subsidies, software and renewable energy products, and said that many places are worth learning from Toyota. But at the same time, he stressed: "Tesla is like a restaurant selling novel recipes. They claim that their recipes will become the future standard, but they have not made any real dishes (business); Toyota is more like a restaurant with a large number of customers, with a real kitchen and a real chef, so we can make real' food' and are already entertaining guests with different dishes (services). "
Toyota's "head" thinks that its valuation of about $4 billion is too high (almost equivalent to the sum of the market values of Toyota, Audi, Daimler and GM), and he also confidently points out: "Toyota's products will take care of the needs of different users, and in the future, no matter whether the product lineup is small or small, it will far exceed Tesla. Therefore, we will invest more resources in the development of pure electric vehicles and make continuous efforts to seize more market share."
traditionally, the president of Toyota motor corporation will only attend the financial report-related press conference when the annual report is released, and Akio Toyoda's move is unprecedented, which actually reflects his strong sense of crisis. Although Toyota has reached 1 million cars worldwide and is expected to sell 7.5 million cars in fiscal year 221 (April 22 to March 221), Tesla's sales target in 22 is only 5, cars.
The production and sales scale of the two are totally different, but whether in the capital market or in the expectation of social media, Tesla is "hanging" the existence of traditional giants such as Toyota. The industry generally believes that Tesla has subverted people's driving experience in terms of electrification, intelligence and networking, and Toyota's proud hybrid route is being greatly impacted, but in these aspects, Toyota has not shown any advantages.
according to EV? According to sales statistics, in the first three quarters of this year, Tesla's electric vehicle sales totaled 316,8 units, with a market share of 18%; The Volkswagen brand followed closely with sales of 113,1 vehicles. Toyota has only sold 33, electric vehicles, and even failed to enter the top 15. This gap may be further widened in the future.
as a traditional car company with a history of more than 8 years, Toyota obviously needs to think about whether the "dishes" it is good at can still meet the needs of young consumers.
for this reason, compared with the news that Toyota's performance has improved rapidly as of October this year (mainly due to the recovery of sales in overseas markets), what everyone is most interested in this report is actually the progress of Toyota's smart city project.
this smart city of "WovenCity" was built by using the former site of Azumafuji factory of Toyota East Japan Company (closed at the end of 22) in Ueno City, Shizuoka Prefecture. Akio Toyoda said that construction will officially start in February next year, where Toyota will develop forward-looking technologies such as autonomous driving, intelligence, electrification and flying cars, and verify and demonstrate new travel service modes in the future. Including R&D personnel, it is estimated that the first batch of about 36 people will settle in, and the number of permanent residents in the future will remain at around 2,.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.