Introduction to Oktoberfest
Oktoberfest originated in Germany. In October of 1811, it was a grand celebration to celebrate the wedding of Prince Ludwig of Bavaria and Princess Hills of Saxony. Since then, Oktoberfest has been preserved as a traditional folk festival in Bavaria. Since then, the people have continued this warm mood and held this activity year after year.
The three most famous Oktoberfest festivals in the world are the Oktoberfest in London, England, the Oktoberfest in Denver, USA and the Oktoberfest in Munich, Germany. They are well-known abroad and praised by beer experts in Europe and America as a carnival that every beer lover should go to at least once.
Oktoberfest all over the world
China International Oktoberfest, which opens on the last Thursday of July every year, lasts for 12 days
Harbin Oktoberfest, the hometown of China beer, from July 6 to 31
Oktoberfest in Great Britain from August 1 to 5
Oktoberfest in Qingdao from August 2 to 27
September 6 ~. October 5-7 Stockholm Oktoberfest
The origin of Oktoberfest
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Oktoberfest originated in Germany and has a history of more than 1,111 years. There are generally two versions of its origin. It is said that in 1811, Prince Lourdes of Malawi got married and held a horse race. After the horse race, people drank beer to celebrate. After this celebration, it became today's Oktoberfest. There is also a saying that local farmers drank beer to celebrate the bumper harvest of barley and hops.
In p>1811, Bavarian Crown Prince Ludwig and Princess Teresa got married in October of that year, and the official celebration lasted for five days. People gathered on the big lawn outside Munich, singing, dancing, watching horse races and drinking beer. Since then, this popular activity has been continued and spread to this day, and it has been fixed as Oktoberfest from the third Saturday in September to the first Sunday in October every year. As of 2114, except for the interruption due to war and cholera, the Oktoberfest in Munich has been held for 171 times.
Oktoberfest in China
Since there was beer in China, people in China also knew about Munich. Even some beer advertisements say this: very Germany, very Germany!
China Oktoberfest first started in Qingdao in 1991, and has been held for 16 times this year. Dalian "China International Beer Festival" was also held for 8 sessions; Harbin Oktoberfest has been held for four times, and the rest are Yanjing Oktoberfest, Xi 'an Oktoberfest, Tianjin Oktoberfest, etc. A hundred flowers blossom and a hundred schools of thought contend. The domestic Oktoberfest is held in July and August, which belongs to the summer and the peak season of beer sales, so everyone has to scramble to show their faces frequently, and the contents of each Oktoberfest are varied.
Oktoberfest in Denver, USA
As a multi-ethnic country, German immigrants who came to the United States naturally brought the tradition of Oktoberfest to America, and then people of other ethnic groups used it as an excuse to participate in this traditional German festival and drink beer. Three-day tickets vary from $31 to $51 according to different activities. The price of buying a three-day pass is $145, which is $21 less than buying a daily ticket alone. If you apply for membership on its official website, you can get an additional discount of $21 on the basis of the ordinary ticket of $145.
Oktoberfest in London, England
Oktoberfest in London, England began in 1978, and will be held again in the Olympia Exhibition Hall in west London in 2115. Britain is another big beer country besides Germany, and west London is the center of British beer, so now it has been hailed as "the largest pub in the world". At that time, you will taste a wide range of beers with different tastes, and even be unique, such as spiced beer with heather and flavored beer with honey and bananas. All drinks are made by hand in small workshops, and most of them are produced in Britain. Single-day tickets are divided into 6 pounds and 7 pounds, and the pass is 17.5 pounds.
Oktoberfest custom
The Oktoberfest in Munich is famous not only because it is the largest folk carnival in the world, but also because it completely retains the folk style and customs of Bavaria. People transport beer in gorgeous carriages, drink in huge beer tents, and enjoy folk songs and intoxicating love songs played by Bavarian brass bands. People taste delicious food at the Oktoberfest, but also hold a series of colorful entertainment activities, such as horse racing, shooting, juggling, various recreational activities, drama performances, national concerts and so on. People not only add festive atmosphere to festivals, but also fully show their national enthusiasm, boldness and vitality.
On the morning of the first day of the festival, parades from Bavaria, other German states, Austria, Switzerland and France gathered together. People dressed in colorful national costumes and traditional ancient costumes, led by the magnificent and colorful carriages of the mayor of Munich and the owner of the winery, flocked to the Delis grassland in a mighty and majestic way. At 12 noon, with the sound of salute 12, drums and music were played together, colorful flags were flying and voices were boiling. After making a short speech, the mayor opened the first barrel of beer, and the Oktoberfest kicked off with boiling cheers. At this time, the beer girl in traditional clothes kept sending fresh beer to the eager drinkers with a single-ear goblet. Many Bavarians wearing buckskin shorts, vests and other national costumes walked through the street with beer cups in their hands. They shouted "cheers" to everyone, and the atmosphere was very lively.
It was slightly cool in autumn in Munich in early October, and the whole street was decorated with colorful lights. In the festival square, there are hundreds of tents of various sizes. The goods sold here are dazzling, and the cries of selling are one after another. People sat together back to back, drank heartily, sang and danced impromptu with the accompaniment of music, and even jumped on the table to congratulate each other.
during the festival, it is stipulated that beer will be served until 11: 31 every night, and the band will play pop music at 11: 45 to urge people to leave. At this time, thousands of drunken tourists will protest in unison, and the cleaning women have to put their chairs upside down on the table. For those tourists who refuse to leave for a long time, the security guards have to push them to the exit and force them to leave.
On weekdays, Germans give people the outstanding impression that they are serious and rigorous in their work attitude, obey orders, observe discipline and have strong principles, but they seem to lack humor and enthusiasm. However, at the Oktoberfest in Munich, people can find the other side of the Germans' vitality and enthusiasm. In particular, Bavarians' persistence and pride in their own culture and traditions have left a deep impression on people from all over the world.
this festival is regarded as one of the largest festivals in the world, attracting more than 7 million tourists and drinking more than 6 million liters of beer every year! I didn't expect that the Germans, who were in the impression, actually had such a warm and hospitable side. For 16 consecutive days of Oktoberfest, a large tent with tens of thousands of seats is set up on Teresa Square every year to provide tourists with beer and German cuisine; Amusement facilities such as the Ferris wheel are erected outside the tent, and parades and folk activities in medieval costumes are interspersed from time to time in the venue.
There is no nation in the world who loves beer more than the Germans. The extent of their binge drinking is surprising from the data alone. According to the statistics of Munich Tourism Administration, this festival attracts more than 6 million tourists every year, eating an average of 211,111 sausages, 611,111 roast chickens and drinking 6 million liters of beer. During the two-week Oktoberfest, Germans drank and ate a total of 13,528 kilograms of food, which was enough for one person to eat for 11 years. Last year, in 2113, about 6 million people crowded into 14 tents on about 31 hectares of grassland and drank about 5.7 million liters (1.5 million gallons) of German beer. All the beer greenhouses in Teresa Square are temporary, each with an area of about 2,111 square meters, and all have independent stages and beer sales counters. People sit on traditional long benches and long wooden tables, enjoying the world-famous German beer and roast pork legs with local characteristics. Besides drinking, the streets are decorated with lanterns and colorful decorations, and parades composed of seven major wineries in the city have also taken to the streets to sing and dance. There are also many folk activities, such as concerts and circus performances, as well as many selling stations and amusement facilities, such as spinning horses and ferris wheel. Beer was served until 1: 31 pm, when the band played a tune urging people to go home, and the activity in Teresa Square ended at 11 pm, but many tourists were still wanting more, lingering, and many people still moved to pubs that were open all night. Approaching the venue of Munich beer shed, you will see more than ten large Beer tent jointly opened by well-known beer companies and restaurants. Although they are called tents, each tent is like a small dome, because the project is as huge as building a house. In order to accommodate thousands to tens of thousands of people every night, each beer house has tried its best to meet the needs of different tourists. Since mid-July, it has started to build giant sheds, and both inside and outside the shed are decorated. More than a dozen beer sheds can hold more than 91,111 seats. Every beer producer will display their own beer in the tent. Everyone will sing and dance in the beer shed, eat roast chicken, grilled fish and giant German bread Pret-zel. In addition, many beer sheds also have a stage for bands to perform. Every night, there will be bands performing some familiar German songs, as well as parades and traditional songs and dances in medieval costumes. But the most attractive thing is that there are many kinds of amusement facilities outside the beer shed suitable for the whole family, such as merry-go-round, pirate ship, rotating beer barrel, large ferris wheel, swing, roller coaster, haunted house and other amusement facilities, as well as small stalls providing tourists with German imperial food, so that people of all ages will have a good time at the Oktoberfest! In addition, at night, colorful lights illuminate the whole venue, and you can feel that Munich is more beautiful at night, and the giant Ferris wheel is the best place to overlook the Oktoberfest venue.
Qingdao International Beer Festival
Qingdao International Beer Festival is 17 years old this year, and the baby born to the ground has grown into a young man in his prime.
From a local small festival to the first beer festival in Asia, the development of Tsingtao Beer Festival coincides with the pace of Qingdao's economic and social development.
"You can't drink foreign beer in the first few sessions." Gao Zhong, a citizen of Qingdao who has participated in the drinking contest since the first Oktoberfest and won eight championships successively, told reporters bluntly that with the internationalization of Oktoberfest, he can now drink more and more international brands of beer.
It is reported that the first Oktoberfest was held in the southwest corner of Zhongshan Park in 1991, sponsored by Tsingtao Brewery Group, and most of them came from some beer manufacturers in Laizhou, Weihai and other provinces.
Zhu Quansheng, a Zibo native who has participated in the Oktoberfest every year, has no deep impression of the first three Oktoberfest. He accurately remembers that the first time he drank imported foreign beer at Oktoberfest was at the fourth Oktoberfest in 1994.
Since then, more and more foreign beers have appeared at the Oktoberfest. In 2116, the 16th Oktoberfest introduced 45 beer brands, including 41 foreign brands.
This year's Oktoberfest is also 45 kinds of world famous beers, among which 9 of the top 11 beers in the world are Budweiser, Carlsberg, Blum, Baker, Newcastle and Asahi.
"Qingdao Oktoberfest is becoming more and more international." Ma Gengcun, a researcher at Qingdao Academy of Social Sciences, thinks so after comparing beer brands in 2117.
People attending the Oktoberfest also have more international faces. Former Australian Prime Minister Hawke once set a record of drinking 1421 ml of beer in 11 seconds when he was young. At the Oktoberfest in 2111, Gao Zhong told him face to face that it only took him more than 8 seconds to drink 1511 ml of beer. Hawke smiled: "I am old, not as young as I was."
The reporter found that I don't know from which session, photos of foreign girls or boys holding large glasses of beer began to occupy the core position in the publicity and reporting of the opening ceremony.
at the Oktoberfest, civilization and rationality are obvious.
"Bicycles stopped for a long time, and many motorcycle owners took the opportunity to solicit customers to make money. It was like a fair." Ma Gengcun, who had never been in the Oktoberfest, told reporters that now most people go to the beer city by driving a private car, taking a taxi or taking a bus.
With the change of vehicles, the traffic order has also made a qualitative leap. In the past, cars were crowded and sometimes collided and scraped. Nowadays, the traffic flow in the beer city is orderly, and the civilized quality of citizens' tourists is obviously improved.
social progress can be seen between drops. Wang Desheng, who has been in charge of the sanitation and cleaning work in the beer city for ten years in a row, said that tourists have become more and more respectful to them, and people have begun to take the initiative to throw garbage into the trash can.
"If you want to say that the beer city can't give full play to its role, it's the hangover room." Lin Xingyu, chief consultant of Oktoberfest, told the reporter that the organizing committee of Oktoberfest set up a sober-up room for the sake of humanity. Because people are drinking more and more civilized and rational now, beer city decided to cancel the sober-up room this year.
The reporter also learned that Beer City will set up a charity store in the city for the first time this year, and all the proceeds from the charity sale of celebrity calligraphy and painting, craft gifts and other donations from all walks of life will be used for public welfare.
In addition, the entertainment projects in Beer City have also increased a lot. In addition to the original 16 amusement facilities, the "2117 Beer Carnival" also added 17 amusement equipment and 17 game booths worth nearly 311 million yuan. Compared with the earliest stall game of "trapping a gadget with bamboo", the "play" here has entered the international first-class level.
There is a Oktoberfest souvenir booth at the east gate of Beer City. The manager, Miss Li, introduced a small red wooden beer barrel to the customers in detail. In the meantime, several citizens bought several sets of bottle screwdrivers with unique styles.
"Oktoberfest souvenirs came into being later." Lin Xingyu said that in addition to the first Oktoberfest hosted by enterprises, the subsequent Oktoberfest has been transferred to the name of the government and organized by the government. With the deepening of the reform concept, Oktoberfest has gradually introduced partners. At present, it adopts a government-led and market-oriented operation mechanism: ticket sales are contracted by a special company; The evening performance is undertaken by a professional company; The amusement facilities in the beer city are also introduced and operated by some companies.
after 2117 years, from the beginning of 1991s, when the tide of reform was surging, to today, the market-oriented thinking has deeply penetrated into the business philosophy of Oktoberfest. More than 11 years ago, who dared to implement the differentiated pricing strategy of 11 yuan during the day and 21 yuan at night?
International Oktoberfest is also an international business opportunity. Peng Bin, general manager of Qingdao Zhihe Enterprise Company, met several regular customers at the Oktoberfest. Mr. Jin of South Korea Milin Co., Ltd. mainly deals in agricultural and sideline products, and met Peng Bin at the Oktoberfest in 2114. Since then, Peng Bin's young garlic shoots and carrots have changed from domestic trade to foreign trade, and they have been exported to South Korea through Milin every year.